An inbound link is a hyperlink transiting domains. Links are inbound from the viewpoint of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (previous to the emergence of search engines) as a primary means of web navigation; today their significance dishonesty in search engine optimization (SEO).
In addition to rankings by content, a lot of search engines rank pages based on inbound links. Google's description of their Page Rank system, for example, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. [1] Knowledge of this form of search engine rankings has fueled a piece of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as likely to their site in spite of the context of the originating site.
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posted by steve Sahale
@ 11:34 AM
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