1. Find potential link opportunitiesLook for sites that link to all or most of your competitors. This suggests also, a directory, a publication or an authority in your industry. These will be important sites to target.
2. Assess how difficult they will be to beatCount the number of domains that point to their site. Competitors that have a good increase of links from many relevant domains as well as some gems from major news and authority sites will be the hardest to compete against.
3. Expose artificial linking strategiesLook for similar IP addresses. The domains linking to your competitor may be dissimilar but they may come from the same IP address (you can recognize this with Optilink). If the addresses are the same then your competitor is creating domains names to boost link popularity unnaturally.
4. Recognize business relationshipsDomains that have numerous links to a single competitor. This suggests that also they have a business relationship, or your competitor owns both domains, or your competitor is trade links.
5. Explore competitor’s public relations activityPay exacting notice to links from news sites, ezines or news sharing services. If these appear regularly then your competitor is active in online public relations - a look at their published press releases will provide you an idea of what they’re up to.
6. Think how your competitor got the linkTry to understand the reasons the links were recognized. Was it because of a newsletter your competitor’s issue? A research report? A reciprocal arrangement? A paid for link?
posted by steve Sahale
@ 10:17 AM
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