Link doping refers to the practice and effects of embedding a large amount of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing , link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a position on the website's blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to decide its importance or influence, link doping can result in a high placement or ranking for the offending website.
Initially used in an essay published in Sobriquet Magazine and link doping has been confused with the related practice of excessive hyperlinking, also known as "link whoring". While the two phrases may be used interchangeably to explain gratuitous linking, link doping carries the extra connotation of deliberately striving to attain a certain level of success for one's website without having earned it through hard work.
posted by sarah
@ 4:17 PM
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