While server log analysis can provide insight into the effectiveness of Web site content and design, surveys involving individuals and groups provide even greater depth of understanding. And while some people will not have the resources or interest to do thorough analysis of server logs, pathing analysis, etc., most will have the ability to conduct surveys via e-mail, telephone, or personal interview.
After completing this module, you will be able to:
- Outline the steps of a successful survey project.
- Discuss the advantages and disadvantages of several survey methods.
- Describe other indicators of your Web site's effectiveness.
posted by Alenjoe
@ 12:36 PM
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