There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.
Directories
Submitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high Page Rank. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.
Link Exchanges
A very common practice to improve your Page Rank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.
Forum Signatures
If you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your Page Rank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum.
Buy Advertising
Although it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your Page Rank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.
Articles
This is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.
posted by Horshan
@ 5:51 PM
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Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. This article will reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO.
No Rank Guarantees. (Period)
Search Engines alone control their indexing and ranking algorithm. There is a simple rule to improve the search engine ranks: make it logical. Web content is mainly for the site visitor. To get top ranks in search engines will naturally take time. Hard work has to be done on two things one is the content on the website and second is the links on the site.
Ranking is not the end, it's the means.
Try to find out how to get a top search engine rank. Many businesses are interested in increasing sales on the website. To get a top rank in the search engine choose the right keywords.
Know your competition.
Rank is very important in search engine results. Search engine results will tell you how much hard work you have put over competition. Analyze competitor's keywords, links, keyword density and spread. But never copy your competitors.
Use Search Engine Friendly design.
The website should be convincing enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly Urls.
Select Keywords that are worthy.
Research the keywords before targeting. Try to know how many searches have used that keyword in the last one year and the number of web pages that are targeting that keyword.
Write Great content.
Great content appeals the target audience and brings repeat visits. Content should be fresh. Try to add and edit the content regularly. The web page should have desired action embedded in the content.
Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. Good links are appreciated by the Search Engines and by the visitors.
Write relevant and original Meta content.
Meta content is like business cards. Try to include only that Meta content which is relevant to the page but include everything that is relevant.
Acquire Relevant Links.
Good links increase your webpage's equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Consult experts, if you need to.
If you have the capability there are two ways to learn. Try learning from one's own mistakes or from other's experience. Choose any one. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.
posted by Skarmund
@ 4:20 PM
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Look at your Log Files. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.
Log files
Remember, log files only show the keywords that have brought users to our site. They don't show you the unsuccessful keywords that didn’t bring users to your site.
Keywords may have multiple meanings."Accessibility" might mean "handicapped access" or "website monitoring." "Chips" may refer to the snack food or computer part.
Pay attention to keywords used alone or combined with another word. For example, "passport" by itself is likely a search for information; "passport" searched with a location is likely a search for services. Keep this in mind when choosing keywords for a page.
posted by Alenjoe
@ 3:35 PM
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Below is a list of best practices compiled by the Web Managers Council that web managers should follow for managing their search engine:
posted by sarah
@ 11:30 AM
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Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in any good website promotion program:
1. Know Your Product, Describe it Clearly
2. Use Powerful Copy in Your Website, and Sales Materials
3. Create an Aggressive Link Program
1. Know your product and describe it clearly
Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on the golf course and you get asked the inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.
It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.
2. Promote your product with powerful copy
If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.
For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.
The Search Engines also demand a clear product definition and clear product descriptions. But in this case the result should be Search Engine Optimized copy. This is because the Search Engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of "keywords".
If the task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See "website promotion programs".
3. Create an aggressive link program
Trading links with "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.
The other important purpose of your linking strategy is to impress the Search Engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and most of the other major Search Engines give a much better ranking to sites with incoming links from relevant high traffic sites.
The bad news is a productive link exchange program takes quite a bit of time and effort, and will take up to six months or more to do properly.
The good news is there are website promotion professionals who will plan and execute a link exchange program for you as part of a package of promotion services. This makes it very economical. See "website promotion programs".
posted by Horshan
@ 3:26 PM
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posted by Alenjoe
@ 12:54 PM
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Search engine optimization (SEO) and search engine marketing (SEM) are two of the most important things in online business. Google's Internet shoppers are increasing year by year. Let's have a look as to how beat the competition and dominate Google.
This article has three parts; Stats, Spying and Shortcuts.
Part 1; Search Engine Stats: This will offer you the latest Intel on search engines. This will help you make decisions regarding how to spend your SEO time and where to expend SEM money.
Nearly half of the internet users buy their products from Google. Here are the exact numbers as provided by the "comScore for searchenginewatch.com" survey:
42.7% - Google
28.0% - Yahoo!
13.2% - MSN
7.60% - AOL
5.90% - ASK
2.60% - All Others Combined
Now that we know how much the search engines are used lets plan for SEO and SEM strategies. According to a UK based firm users of Google versus those of MSN are very opposite when it comes to natural versus paid search listings.
Nearly 72.3 percent Google searchers prefer using natural listings while only 28.8 percent searchers use natural listings.
Only 27.7 percent of Google users prefer paid links, while 71.2 percent msn users use paid links.
The ROI that website owners get using SEO AND SEM for lead generation and actual sales are
Lead Generation: * 79% SEO * 75% Paid Search (SEM)
Actual Sales: * 78% SEO * 63% Paid Search (SEM)
These are huge returns on investment
Part 2; Spying: spyfu.com will provide all the inside information as to what the competitors are doing and how to beat them.
This site https://www.spyfu.com/WhyBuySpyfu.aspx will help you to see everything you can get, free and paid.
Here's a blurb from the site that tells what SpyFu offers..."Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu's Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that's most important to you. What's more, you can save your Advanced Search results to Excel with the click of a button."
Part 3; SEO and SEM Shortcuts: Shortcuts are based on finding how the professionals do it and follow their footsteps. The best shortcuts involve finding the best performing and least expensive software. This will provide the quickest return on investment.
A) The best SEM shortcut is use software to find out top keywords or manage pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.
B) Picking the top SEO tool is a no brainer for me. Try using SEO Elite. It helps in finding the 121 top 5 rankings on Google within 3 weeks. SEO Elite will also help you in finding the 377 high quality link partners in two weeks itself. It was SEO Elite Company that published Keyword Elite. They've been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they provide is that special touch that shows they can relate to people in the world of search engine optimization.
This information can help you dominate Google, Yahoo and MSN very quickly.
posted by Skarmund
@ 6:15 PM
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Deep linking is where you as Webmaster, link to another site directly from an article or relevant web page, rather than from a typical link directory you then request a reciprocal link in exchange, back to that specific page, or any other that you nominate, specifying your required anchor text.
To give effect to this strategy, carefully peruse the targeted sites, and establish the pages to which you would like a reciprocating link. They should be relevant and complementary to your own page. If necessary, compose new articles/pages just for this purpose, but many site owners will have in archive many pages/articles that can be dusted off and re-used.
This strategy will have the following benefits:
posted by Horshan
@ 12:04 PM
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Regularly reviewing your internal and external links is one of the requirements for managing your agency's website, as outlined in OMB Policies for Federal Public Websites. According to OMB, you must have "reasonable management controls" to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy.
Review links is important
posted by Alenjoe
@ 10:59 AM
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Their is simple way of making your website rank top and search optimized.
Step 1. Before buying the domain name think what your business/website services. Try to get the same meaning URL. ...or if you already have a website try to make your website starting page content matches the URL.
Step 2. Define your website content in 6 to 10 words and make that as Title
Step 3. Make your heading start with short heading and match the content.
Step 4. The first heading what you place is very important, many search engines even google-bot grab the first body text as the description. You should start this heading with explaining your website or list your services on the top as menu etc.,
Step 5. a. Do not place too many keywords of one or b. do not place too many diffrent keywords. In a. case it will narrow your search optimization to only one set of keyword family In B case it will confuse the search engine while categorizing
Step 6. Place your keywords in the Meta-Tags which are used to detail your website. Write keywords 30 to 60 which are related to your website, and what user should type to see the services Write the Description related to the starting para of website, URL, couple of keywords and services but not more than 100 words.
Step 7. Place each link with a short hint what it is. This will also be your keyword indirectly
Step 8. Place comment tags inside the script in such a way you can edit in futur and this will help now.
Step 9. Make the title Attribute even though these does not influence any search optimization but helps in keywords in content
Step 10. Keywords in text links. When you are keyword is a text link then it sounds very close that the keywords is a website contect for you.
posted by Horshan
@ 11:55 AM
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A sitemap is set up to know the web site's position in the search engine listings. It will not bring in thousands of new visitors overnight but it is important count in the toolset. This article will improve your search engine position in sitemaps.
What is a sitemap?
Sitemap refers to two different things.
1) Many large web sites create a visual sitemap which can be used by visitors for quick navigation.
2) But this article is about how search engines like google are used to index your site.
Why do you need a sitemap?
Google, yahoo, msn and other search engines can see your site even if you don't have a sitemap.
There are four advantages of having a sitemap:
1. If your site uses non-HTML links like the JavaScript menus it might be complicated to track these links, because of which all the pages will not be found.
2. A sitemap tells which sites are more significant and which are less to the search engine. This prevents the less significant pages from contending with your own pages in the listings.
3. A sitemap helps the search engines in knowing which pages on the site are updated more frequently. This enables the search engines to show the current data in the important pages and to ignore less important pages.
4. A sitemap tells the search engines when you have updated your site's content. This makes the user to find the new pages more quickly.
There are three different things to notice about each entry:
1) LastMod: try to tell the search engines the date and time when you last changed this page. This will tell them which ones they ought to index right away, and which ones they can ignore.
2) ChangeFreq: if the sitemap is not updated frequently, this will give an idea to the search engines as to how often they can check each page.
3) Priority: this tells the search engines as to which pages are important. On a scale of 0.0 to 1.0 determines which pages are very significant and which are less important in your site.
It's very easy to know which pages in the site have least importance. Some examples are privacy - contact us - About us
It is not that the privacy policy page is not important. Privacy policy page can be taken for granted. But for search engine purposes, it is important to direct them to the pages where you actually do your business.
There are a lot of software tolls that will create a sitemap by reading your site's content. The results have to be adjusted according to "priority" settings. Search the web for free tools like the sitemap generator, sitemapDoc, XML-Sitemaps-AuditMyPC Google sitemap generator.
The three important things that have to be done are:
1) The root directory of the web server has to be placed in the sitemap file and the main index file. Each time it is updated, place the new copy there.
2) Notify the major search engines of the new sitemap file each time it is updated. For Google submit it from within webmaster tools.
3) Place a reference to the sitemap file in the robots.txt file as Sitemap: www.freelancesubmit.com/sitemap.xml. Through this the search engine will find it, even those that you did not submit it to directly. This has to be done only once, unless there is change in the name or location in the sitemap file.
Once the sitemap is created and submitted you must maintain it. Every time a page is added to the website, in sitemap also it has to be added. Each time a page is updated in the website the "lastmod" setting has to be updated in the sitemap. Try adjusting the "priority" of the pages from time to time to see if it improves the performance of that particular page. And each time it is modified in the sitemap, resubmit it to the major search engines
posted by Skarmund
@ 2:09 PM
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New websites require links to develop some sort of search engine visibility. Links pointing to a new website can find it indexed and facilitate it to start ranking for low to medium competition long tail keywords. These keywords will drive visitors exploring for information on a particular topic to your website and allows you get a new reader or make some money from whatever thing affiliate program or ad plan you are running.
These collections of link building tips are about to guarantee that you will receive free links from previously established websites. This differs from content-oriented development strategies which expect to gradually attract natural viewpoint links. These link building tips normally focus more on targeted link placement or link insertion, whereby you are about to control the particular anchor text used. Some of them contain contracts made with others and others involve one-way action on your part.
These lists are by no means comprehensive but are just some of the off-site methods I make use of to build links for very new websites. After I get a bunch of links, I’ll generally focus on niche networking and the growth of exceptional content that’ll help to quickly build a readership.
posted by Alenjoe
@ 12:20 PM
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If you initiate Search Engine Optimization of your web site, you possibly have done a few studies about SEO technique through forums as well as articles. You may have fairly worked out a roadmap of how to carry on with the site optimization method. While you may be lucid on 'what to do', it would also assist to understand 'what not to do'.
Very often, SEO professional misses out these critical aspects of search engine optimization rendering every site optimization work 'useless'. Here are the some avoidable situations while you are hauling out SEO for your website.
posted by sarah
@ 2:47 PM
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One of the things the majority SEO’s are troubled to share their top secret link building techniques. I could understand that you don’t desire to give away your most secret tricks for succeeding in the industry, however hey – making good lists is good for link baiting, therefore I’m still going to offer it a go. Here I’ve made a list over some of the best link baiting practices.
1. Find out who your challengers are in your business fields. After that do a search for their domain name and a link: competitordomain.com to make out where they’ve been linked and talked about. Is there any of these sites you may be able to get your link into?
2. Find out the blogs, forums and other places in your niche where you are able to leave your links trough comments. Make sure if they are no followed or not.
3. Go to digg.com and look for keywords associated to your niche. Notice if you can find any good link bait ideas to submit other places than dig (you would of course want to try dig.com to, just incase they forgot about the unique one).
4. Or just run a competition. Have bloggers write posts containing links with appropriate anchor text to your site. Make it something simple, so as many people as likely will go for it.
4. The other way is that donate time/money/product to somebody else, in return for a link on their website or a review.
5. Create a blog where you deal reviews with other. Make sure they point out your sites in their reviews.
6. If you like a product, write a review on it. After that email the seller of the product and say that they can use your text as a testimonial.
7. Keep an eye on failing domains. If somebody related to your niche expires, buy them, go to archive.org and hit upon its old content, get it up again (on a different host than your main site). If you don’t wish for to steal the old content, or just write of garbage pages and put it up. Make certain to link to your most important site.
8. Hit upon if any of your competitors have any 404 sites being linked to. Tell whoever links them that it’s a 404 link and tell them that there is a replacement on your website.
9. If you’re a university student, just try getting a page on the university domain. Inform them you long to make an information page about your studies.
10. Become a DMOZ editor. Start out with a small category no one really cares about and work your way up to the relevant ones.
11. Upload the pictures you make use of in your site to flickr. Ensure to link to your site (deep links preferred) in the description region on flickr.
12. If you have an old website that you have built before you’ve learned on SEO and link building, endure your old pages and archives. Start making several internal links around your website.
13. A good technique to get links for blogs is to link to others. People carry out actually very often link you back.
14. Find places like Yahoo Answers where public ask questions in relation to your industry or business. Your duty is to answer them!
15. Some of the huge and trusted sites have a page where they list press releases. Hit upon what press releases they like and write one to place on your site.
16. Be the very first one to comment amazing going on. This works particularly great for smaller niches or local sites. Comment things occurring in the news and politics and make comments about it on blogs, forums etc. That may make other people making comments about it following you link to your website.
17. They benefit of the holidays. Make something funny out of it. If it’s 1st of April, make a truly good April fools. People tend to link to the top or most funniest April fools jokes on the 2nd of April.
18. Be always a guest poster. Write for somebody’s blogs and magazines of what you really think off.
19. If somebody tries to link bait you, then just go for it. Many link baiters often make posts linking to those who fell for their small tricks.
20. Take an advantage of blogs with some threaded comments. At all times comment the first comments.
21. Just try getting into Wikipedia site. Yeah, I know its nofollow, however do you have any idea how lots of people copy and scrape the Wikipedia content around the world?
22. If you’re in a retail business, just give a try asking your giver for some links on their sites. Over again, if you’re in the business of selling things online, try sending some free stuff to bloggers for them to review. Require a link from them in return.
23. Find a site you wish for a link from. Shout them an email about anything (don’t ask for a link). When you get a reply, snatch their IP address and serve up a unique site that simply serves to their IP. This is certainly a site containing a very good link to their site or perhaps even an article. Then request or ask a link back.
24. Create a new page and put up a link on your website to somebody you would like a link from. Autos make heaps of traffic going from the link on your site to their site. After that request or ask for a link back saying that you’ve already had their link up for a while. When they afterward check their stats they believe they’ve received many hits from you and are more probable to link you back. Keep in mind to ask for a link to the main site, not just the site created to scam them.
25. The most important tricks in link building tactics is that come out with new ideas and make it appear on your site and it will create an impression among many others, thus pulls towards to get natural back links. So, think wisely and attract many others to get natural back links.
And most prominently, it doesn’t subject how good you are with building links and traffic to your website, the very best link building tactic will for all time be building good content to your site.
posted by Alenjoe
@ 12:47 PM
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Start a newsletter. When you first hear that statement, you might think, well that fine for experienced marketing professionals. I would not know where to begin to create a newsletter or get a list of people to send it to. I understand. But do not let these thoughts deter you. You CAN start or obtain a newsletter! With a little searching and reading, learn how. An ongoing email series that you offer as a marketing tips newsletter, for example, attracts interested subscribers. the fortune in the follow up rings true. Your prospects need inspirational, repetitive exposure. Time and time again I see responses from prospects after several contacts.
Get your own website. Most affiliate marketing programs provide referral pages to receive responses from advertising. Your own website enables you to compete with successful internet business owners. It gives you the ability to develop a mailing list, the core of your marketing success. Developing link popularity, many website owners use link exchange or partner directories, linking to similar websites. This not only increases traffic through the added links, but also improves search engine ranking.
posted by Horshan
@ 12:36 PM
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There’s no hesitation that link building strategies develop a website’s link recognition or the popularity and search engine ranking, and one way link building can be one of the top weapons in your link building part. It’s as well the trickiest type of link to achieve. After all, you’re essentially striving to get a link to your own website from other sites not including any reciprocal action on your side. You aren’t giving them a link in return; therefore you must truly strive to develop those one way links.
There are some ways to develop a one way link building program that can assist you. Try each one and make out how they work – a grouping of several is your best bet. Over time you’ll work out which ones are giving you the best results.
The various techniques are as follows …
* Blog Posts – This involves getting valued bloggers to write down about you or your website. Plus the advantage of having the topics discussed by famous “experts,” often they will link back to your website within relevant text with a right anchor text link.
Be in contact with bloggers and website owners related to your industry and send them the announcements, newsletters, and emails that will get them involved. Occasional products they could review are as well a great way to get them on board. Keep in mind; it’s a small value to pay for them to write a feature piece about your product or service. The main advantage of an appropriate link is that it tends to continue in place longer than many other links. When it’s an integral part of an exacting article rather than just a random link, it isn’t going to “drop off” as part of a shift in link building strategies. It stays there as long as the post remains.
* Press Release Marketing – Press releases are an amazing technique to increase the visibility of your website. They get your news and information facing a potentially limitless viewer through targeted distribution. A correctly written and distributed press release can get to hundreds or even thousands of online outlets in a matter of days, growing the profile of your website and providing incoming links from all sites that carries the story on your business. The traffic it drives to your site will be equaled only by the better rankings you’ll notice.
* Article Marketing –Article marketing truly provides two advantages: it gives you related links back to your website and it allows your site to turn out to be the authority on a specified topic. Since those who read articles you’ve written on an exacting subject are normally following a link because they are previously very interested in the topic, traffic to your site will change better than characteristic search traffic. It’s vital that you provide articles that are edifying, nut just fluff, and that you put them on high quality sites that are valued.
* Blog Comments – Commenting frequently on appropriate blogs can be a great source of traffic and links for your websites. Really, a couple of SEO companies have just established that links from blog comments can be pretty powerful. The key is to make certain the comments are professional and connected to the original posts. For example like general comments like saying “Hey, great post. I agree completely!” will be ignored by most readers as they’re transparent attempts to attract links. If you give thought-provoking comments and helpful suggestions, however, you’re adding to the importance of the blog and readers will desire to follow your link to study more.
* Bookmarking – Getting your site observed on sites such as De.licio.us, Furl, Simpy, StumbleUpon and others that rate sites for their worth and interest can direct to striking as web surfers visit and cast your vote. Be certain you’re bookmarked on these popular sites for many incoming links.
* Directories – Directories are great straightforward and it is steer clear of those that will recognize everyone one and search for those that have editorial reviews. The more discriminating the directory site, the improved the ranking you’ll obtain by being connected with that exacting directory. If the directory has exacting standards you require to meet and a review process before you can be accepted, it’s a good mark that the directory is a highly regarded one.
* Videos – YouTube and other sites letting you to post your own videos with links back to your site are great ways to boost traffic to your site. These days there’s no expectant what videos will depart viral, and short “how to” videos are an outstanding way to educate viewers and build trust.
* Social Media Marketing – On Google’s own webmaster forum social links were known as a main source for inbound links – you can’t locate a greatly better advocate for the validity of this source of incoming links. Due to the informal, social-based nature of this type of marketing, search engines are inclined to trust these links. Place content on sites like MySpace, Facebook, Squidoo and additional social networks for immediate links. These sites give you lots of leeway on the type of content also – you can blog, give social commentary, write humorous essays…there is a broad range of things you can do on social media sites, therefore be creative.
By working with these eight ways to make incoming links, you can increase a solid one way link building strategy that will support your website across a wide range of online media and place you solidly in the page rankings.
posted by Alenjoe
@ 12:19 PM
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posted by Alenjoe
@ 8:59 AM
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What is It?
Search engine robots will check a special plain text file in the root of each server called robots.txt before indexing a site. Robots.txt implements the Robots Exclusion Protocol, which allows you as a web manager, to define what parts of your site are off-limits to search engine crawlers. For example, Web managers can disallow access to the Common Gateway Interface (CGI), or private and temporary directories, because they don't want pages in those areas indexed.
Here is some general information about robots.txt files.
Robots.txt File
The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. The robots.txt file is made up of two parts, the User-agent and the Disallow. The User-agent specifies which robots to allow or disallow and the Disallow specifies which directories robots can or cannot crawl. The robots.txt is a gentleman's agreement and some crawlers, such as Google, may ignore the robots.txt file that disallows all crawling.
posted by sarah
@ 6:20 PM
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In Blogging will be about refining the content and applying tactics to help differentiate the blog from other blog. The following tips for blogging.
URL vs. Title: The URL of the post doesn't have to be the exact same as the title of the post. Creating a convention URL allow you to include additional keywords which can benefit the post from a search engine view.
Interlinking of Top Posts: You will occasionally write a post which will significantly best your other posts. For both cases, a good idea is to hard code keyword rich links to these posts on the blog's side menu or in the footer so that they obtain added attention from search crawlers and readers.
Re-Ignite Past Posts: Staying on the topic of hot posts, it is often a good idea to keep the momentum rolling on popular title by updating their content. What has worked well for me in the past is to create a 3 or 4 part series on a trendy topic and then join all the posts into a PDF which readers can download.
Yahoo/Google Finance: When writing about openly traded companies it is a good idea to refer to the company's full name or even their stock sign. Many times these types of posts get aggregated into a given company's news part of their Google/Finance page which leads to more readers coming back to your blog.
The Importance of Variety: Offering posts which vary in length, topics, format, or content type can extend the life of your readers. Mixing up your posts will stay your readers coming back rather than being bored by the same old content day after day.
Relationships with Companies/Bloggers: It is main to have relationships with companies or their PR firms because they will potentially release information to you before it goes to the public giving you an edge on your contest. Additionally, companies can offer you access to services during test periods before it is officially released. Relationships with other bloggers is key because they can help you increase the word on your most strong posts as well add value to your blog by visitor blogging from time to time.
For More info: searchengineguide.com/manoj-jasra/6-tips-for-blogging-in-2008.php
posted by Alenjoe
@ 1:27 PM
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If content is sovereign, then linking is the queen that share his throne. We have all hear about addition of content to your site in order to give the search engines fodder to devour.
But the top secret to luring the search engines is the type of links to your site. Today's search engines look very cautiously and seriously at who is linking to you, and what it is that they says about you. Links from a head in your business carry a lot of weight and means that your site is significant. Two links from business leaders means your site is even more significant. 100 links from arbitrary web sites, from industry you are not even linked with, means almost nil. Thus, receiving links is only the beginning; the vital thing is receiving good links from excellence web sites.
Why do links stuff?
Since the advent of search engines like Google and their Page Rank, search engines have put a bunch of weight on links to a site. There used to be easy ways to obtain good rankings:
posted by sarah
@ 10:54 AM
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