1. Hubs: hubs are a great way to build inbound links to your main products and services. Building links to your own hubs will improve your hubs popularity. You can use the main techniques that you would use to promote your own site with a few extras. Comment on other relevant hubs, visit other hubs, and become active in the hub pages forum.



2. Forums: An online discussion group. Online services and bulletin board services provide a variety of forums, in which participants with common interests can exchange open messages. Forums are sometimes called newsgroups or conferences.



3. Authority sites: Authority sites are what you are interested in if you are in the haunt for top position on the search engines. In search engine optimization terms, authority sites make your job 10 times easier than a website that has not already achieved this status. Authority sites generally have more content and more pages than other sites. The search engines feed on content rich websites and those with many pages and much content per page will do better when going head to head with a smaller site.



4. Social media: A category of sites that is based on user participation and user-generated content. They include social networking sites like Linked In or Facebook. Some of the important characteristics of social media are participation, openness, conversation, community, and connectedness.



5. Email Lists: Email discussion lists represent a wealth of largely untapped link building potential. They're not utilized as much as they could be for internet marketing, partly because they take a lot of time commitment and specific knowledge to post to.



6. Blogs: There are various benefits if you post comments on blogs. If you post comments on high traffic and influential blogs, you get noticed in front of many people and so you contribute to the discussion. If you post some valuable comment on the Blog, visitors may visit your site to get more information. If you keep posting comments repeatedly, you will gain reputation and so this may lead to business opportunities.



7. Directories: Good directories include Yahoo, Business.com, and Best of the Web, DMOZ and starting point.



8. News sites: Online press releases are a good idea, use them. News is one of the pillars of online content, and has several advantages for publishers.

posted by Skarmund @ 12:31 PM permanent link   |

Getting links from authority web sites should be the cornerstone of any link building movement.

But quality links do not come easily â€" automated and standard link requests stand no possibility of success â€" you need to connect with the decision makers.

I consider it comes down to knowing who’s who in your marketplace, creating content that they find pertinent and interesting, and creation sure you get their attention.

posted by steve Sahale @ 11:07 AM permanent link   |

• A list of Power Links to get your blog feed displayed by new blog engines for a product new source of traffic and branding hardly ANYONE is using yet!
• Tactics for quick inclusion in all the major search engines without submitting your site directly to any of them!
• Compare success stories and obtain any question you have about marketing your site answered in the Power Linker's Private Forum!
• Link Popularity Software that shows all your real links coming from everywhere on the web - not just the links Google shows in its highly questionable "Backlinks" feature.
• Everything you want to know about blogging and pinging for more traffic.
• Everything you want to know about content syndication via RSS and articles.
• Everything you want to know about search engine marketing and its proper place in a well-rounded, solid marketing campaign.

posted by sarah @ 10:16 AM permanent link   |

Here are seven keys to writing clearly for the Web

• Put the main message first.
• Cut out words.
• Keep paragraphs short.
• Keep sentences short.
• Use fragments.
• Use the user's words.
• Give examples.
  

What's the key message that you are trying to convey? Figure that out and put it first.Next put what will interest most users below the main message. Put further details that only some users want on other pages that are linked from the main message.

Cut out words

You can often convey the essential message in half as many words as you originally wrote.Revise. Revise. Revise. Do not assume that your first draft is the best you can do. Write a draft. Leave it for a day or so. Go back to it and try to make your point even more succinctly.

Keep paragraphs short

A one sentence paragraph may be fine.

Keep sentences short

Users need to grasp the meaning quickly. You can often put secondary information in another sentence, in a table, in fragments, or leave it out entirely.

Use fragments

In frequently asked questions (FAQs) for example, you don't have to repeat words from the question in the answer.

Use the user's words

Think about these points:

• The Web is available globally. Should you change words to reach a world-wide audience?
• Even if you are writing for a United States government site, don't you want people outside of the U. S. to understand your content? Even if your audience is only U. S. residents, consider how many of them speak English as a second language.
• For your broader audience, should you translate the Web pages into other languages? Short sentences, simple words, and consistency all contribute to easier translations.
• Did all users understand the language in your paper documents? Even your traditional audiences may be better served by plain language.
  

posted by Alenjoe @ 12:19 PM permanent link   |

Finding link partners can be a agreeable, yet time consuming, task or it can be a nightmare! We want to help create things easier on you and help your site get good rankings, higher traffic, and increased sales!

Finding good link partners basically boil down to a couple of options:

• You can put in some serious time online to find high worth partners
• You can job it out
• You can make use of software

Your link partners require to be relevant to your site content, potentially useful to your visitors, and of good standing with the major search engines; especially Google.
Don't follow these rule and Google will penalize your site and eventually you risk being booted right out of Google! of Google!

Your linking partners are reflective of your website as well; no matter how many disclaimers, etc... you can post on your site the average site viewer will view a link from your site to another as an endorsement.

posted by sarah @ 9:58 AM permanent link   |

Many sites will undergo major changes periodically, but in most cases the same content will still be available from each iteration. Search engines typically rank pages on a per-page basis,where the URL is the unique identifier, so changing URL means losing any rankings that page may have previously had.
Sites should not move to new domain names often, but if they do, a 301 redirect is the best approach. Note that it may take up a year for a relocated site to rank well again in search results.Disruption to search engines from site changes can be greatly minimised by following the advice given earlier on URL schemes and correct use of redirection codes.
Another issue is that of sites that are available on multiple domain names. Best practice is to redirect all alternate names to a common domain using 301 redirection. Failing to do this can cause each of the domains to be indexed separately and to compete against each other for search engine rankings. In a worst-case scenario, the pages of the site may be placed into "supplemental indexes", an area where search engines such as Google place pages that appear to contain no original or useful content.
This includes normalising whether your site's URL has a www prefix or not. Search engines may see as different sites, so it is best to choose which is the preferred form and issue a redirect to visitors using the other.

For more information : e.govt.nz/resources/research/SEO.pdf

posted by Alenjoe @ 4:14 PM permanent link   |

1. Find potential link opportunitiesLook for sites that link to all or most of your competitors. This suggests also, a directory, a publication or an authority in your industry. These will be important sites to target.

2. Assess how difficult they will be to beatCount the number of domains that point to their site. Competitors that have a good increase of links from many relevant domains as well as some gems from major news and authority sites will be the hardest to compete against.

3. Expose artificial linking strategiesLook for similar IP addresses. The domains linking to your competitor may be dissimilar but they may come from the same IP address (you can recognize this with Optilink). If the addresses are the same then your competitor is creating domains names to boost link popularity unnaturally.

4. Recognize business relationshipsDomains that have numerous links to a single competitor. This suggests that also they have a business relationship, or your competitor owns both domains, or your competitor is trade links.

5. Explore competitor’s public relations activityPay exacting notice to links from news sites, ezines or news sharing services. If these appear regularly then your competitor is active in online public relations - a look at their published press releases will provide you an idea of what they’re up to.

6. Think how your competitor got the linkTry to understand the reasons the links were recognized. Was it because of a newsletter your competitor’s issue? A research report? A reciprocal arrangement? A paid for link?

posted by steve Sahale @ 10:17 AM permanent link   |

Links are often regarded as a step onward to be stronger ranking with in the site for search engines and the towards the necessary quality of the preferred web page. Links should be 100% applicable. This means if you have a connected site the site can will give links from related pages.

• Links must be enduringly placed on a web page, free, one way with no reciprocal requisite meaning linking back to their site.
• The best link should be a static link pointing back to your site.
• Links should contain direct aim keyword phrases as a text hyperlink or click able link with a keyword from the web page that the link is located on.
• Links must be deployed over a 1 month period to keep away from any search engine penalties.
• Links from websites that already link to our site will not be counted.

One-way direct links are becoming hard to obtain than reciprocal links or swap linking. Securing a solid long-term search engine ranking results will disburse off for your site in time.

The most important plan will be to get links that are stable pointing back to your site that will totally give you the spirited advantage in favored position and strength of search engine results.

A huge advantage of one-way links is that you don't have to no longer worry about linking back to a unbalanced site. If your site has links places on sites that are pointing back from sites that serve up as free for all, link farm sites or sites that are not developed correctly, this could finally force you have to lose ranking with search engines, and gravely harm your rating of the site. These sites are hardly ever focused, and be inclined to have indirect links to and from all dissimilar sorts of sites.

One way link building will absolutely provide an advantage as to how you can construct good solid one way links for a site.

posted by steve Sahale @ 5:20 PM permanent link   |

Many sites do not use facilities available in the HTTP protocol correctly, which often has no impact on users, but can have a dramatic impact on the value a machine can derive from the site.

The first common problem is the use of old-fashioned "meta refresh" tags to direct users from one page to another. While these work, search engines will not follow them.

A better solution would be to use standard HTTP response codes:

• HTTP 301 "Content Moved" - This should be used to direct someone to a replacement URL for the content they were attempting to access. Search engines will remember this and will visit the new URL from that point on
• HTTP 302 "Temporarily relocated" - This should be used in general situations where a page has moved temporarily, or you are redirecting based on some decision that you would not want the client to cache
  

Using the correct HTTP redirection code is critical for search engines. If a page has moved and visitors are directed to the new location with a 302 response, search engines will continue to direct visitors to the old address.

Also, if your site needs to move to a new domain name, it is best to use a permanent 301 redirection of pages on the old domain to the new one, so the new domain comes up in search results instead of the old one.

posted by Alenjoe @ 10:57 AM permanent link   |

• Links should not be used in a defamatory background.
• Those creating deep links (links to exact pages within our website) should be aware that specific page URLs are subject to change without notice.
• If you chose to create a link to our website, we will not present to create a reciprocal link.
• You may apply to have a link to your site added from the suitable page on our website. Links will be added at the judgment of the council based on the following criteria:
• Content must be considered to be of use or attention to our users
• Content of websites must not conflict with council rules.
• Sites require to be accessible and easy to use
• The site content must be up to date and accurate
• No under construction or unfinished sites
• No offensive websites
• We will only give text links, requests for image based links will be refused
• We may write our own link explanation.

posted by sarah @ 9:50 AM permanent link   |

Google sandbox effect is one type of test for newer websites, because google wants the best websites or quality content websites or established websites to be listed first as it wants the quality results to users. It also helps to stop scam websites getting popular quickly. There are many webmasters who purchase lot of links quickly so that their website could be listed on 1st place for highly competitive keywords from the day of launch. One can reduce its risk of getting its website into sandbox by targeting less competitive keywords, so that Google might have no point in applying filter for such websites.

Expired domain name is subject to temporary penalty. Google may refuse to index the pages during that period due to content theft.

Duplicate content penalty is applied by all search engines when content on your website is largely the same as found elsewhere on your site or on other websites across the internet. The simple solution to avoid this problem is don't rely on duplicate content to drive traffic to your site.

The importance of a page is measured by the number and quality of links pointing at it. Also what matters is the degree at which Google trusts a site's inbound links which influences the importance of a page. The few reasons why pages go into supplementary are because of duplicate content, lack of content, lack of page rank, dynamic URL'S, and orphan pages.

posted by Skarmund @ 6:46 PM permanent link   |

Link popularity rests on three types of links. They are - internal links (links inside a website to make easy navigation to all informative corners of the website), inbound links and outbound links.

Outbound links improve the visitor experience as well, as they open gateways to newer and pertinent sources of information and business.

Outbound links also represent the 'foreign policy' of your website/webmaster. The type of sites they point to indicate the policy you would like to stay in terms of cross promotion, association ad association with competitors, peripheral support and after sales service.

posted by steve Sahale @ 4:06 PM permanent link   |

To create a user-centered web site you must think about the needs of your users throughout each step in the development of your site, including:

• Planning your site
• Collecting data from users
• Developing prototypes
• Writing content
• Conducting usability testing with users

posted by Alenjoe @ 12:03 PM permanent link   |

Creating links to your website is a great promotional tool and mandatory for any website to achieve something. The network of links that you create will help you website succeed, but it also is serious for your search engine rankings.

You should not ignore the importance of the search engines. Everyone should used them, that is why there are so many search engine optimization (SEO) services out there. Your website needs to be "search engine friendly". It must be designed so that the search engines will see and indexed your site.

This means that the design of your website is just as serious as the links you build. If you website is not built well, the search engines will not index (include) it in their databases and most likely many webmasters will not link with you.

posted by sarah @ 6:30 PM permanent link   |

Outbound links propel visitors away from your web site. Attitudes towards outbound links vary significantly among site owners. Some site owners still link liberally. Some refuse to link at all, and some give links that open in a new browser window.

Opponents of outbound linking dispute that it risks losing time and money from site visitors. This can be a big risk if a site is facing high customer gaining costs.

Proponents argue that providing high quality references in fact enhances the value of a site and increases the chance of return visitors.

posted by steve Sahale @ 12:05 PM permanent link   |

The first step is to clearly define your organization and users needs, goals, and objectives. To get the project started, begin by asking yourself (and your Web development team) more detailed questions such as:

• What are your agency's primary business objectives and how do they relate the Web?
• Who are the users of your Web site?
• What are your user's tasks and goals?
• What information do your users need, and in what form do they need it?
• What functions do your users want from the Web site?
• How do users think your Web site should work?
• What are your user's experience levels with the Web site?
• How can the design of your Web site facilitate user's cognitive processes?
• What hardware and software will the majority of your users use to access your site?
  

posted by Alenjoe @ 9:10 AM permanent link   |

Many of the leading search engines rank your web site based upon not only the link to your site, but the relevance of the site linking to you.

If there is no relevancy in a site linking to you and your 'theme,' then you will often be penalized by lots of the leading search engines rank your site based upon not only the link to your site, but the relevance of the site linking to you.
If there is no relevancy in a site linking to you and your 'theme,' then you will often be penalized by the search engines and it absolutely won't count towards your overall link popularity.
Every Search Engine (SE) is different and they each have their own rule for what constitutes a good and valuable site, but a common factor that they all tend to track and follow are link exchanges.he search engines and it definitely won't count towards your overall link popularity.

posted by sarah @ 11:04 AM permanent link   |

The reason why another website would add a link to your website is anybody's guess. Your site has in order that could improve the browsing experience of visitors to the other sites which take links to your website. You have something the others do not - information, products, services and wares. A manufacturer of a product with his possess website would like to point to you as you sell peripherals which can enhance the user experience overall. A service provider could point to you as you have additional pertinent information on your website. And it's a fact that they need links too, inbound/outbound/reciprocal to improve their rankings as well. Outbound do not add to link popularity. An inbound link to your website is also an outbound link from another website.

Links could be text-based as well as graphics. An image on another website pointing to your's. A surfer clicks on that image and is brought to your website. Links have become vital for ranking on search engines. Success on the Internet is directly connected to how many other websites are linking back to your website. Receiving more inbound links is every webmaster's dream.

posted by steve Sahale @ 11:00 AM permanent link   |

1. Very few top-quality site operators are eager to link to sites that look like circa-60s psychedelic rock concert posters or junk mail fliers. Always use the graphics tools in your LinksManager control Panel to professionalize the looks of your link pages and match them to the rest of your website.
2. Polish up the copy on your website. Nobody with an intelligent site of their own needs to lower their image by linking to a site that uses bad grammar, contains misspellings or is just plain boring and redundant. Copy is not only king when it comes to influencing customers and search bots, it is equally royal when a webmaster from a top site accepts your request to consider your site as a potential link partner.
3. Since home pages tend to be generic, it is quite possible that a potential partner might have specific pages -- a product information page.
4. Offering a content link is another possible way of positively influencing a choosy prospective link partner. Because links embedded in text on a non-links page position apart from the other listed and categorized links on the site.
5. Regularly use LinksManager's Link Checker results and manual examination to ensure that your link pages are free of dead links, low-quality links and unrelated links.

posted by sarah @ 10:00 AM permanent link   |

An inbound link is a hyperlink transiting domains. Links are inbound from the viewpoint of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (previous to the emergence of search engines) as a primary means of web navigation; today their significance dishonesty in search engine optimization (SEO).

In addition to rankings by content, a lot of search engines rank pages based on inbound links. Google's description of their Page Rank system, for example, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. [1] Knowledge of this form of search engine rankings has fueled a piece of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as likely to their site in spite of the context of the originating site.

Our SEO experts are ready to examine your site and assist you with high ranking. Inbound link building, Outbound links, Reciprocal linking, Text link exchange, Deep linking strategies, and other Link popularity measures to boost your site's ranking in main search engines.

posted by steve Sahale @ 11:34 AM permanent link   |

There are six basic steps for link building. The first step in link sources is quality directories, classified advertising, and third-party organizations. The second step in link sources are email lists, forums, Blog comments, and social media profile pages. The third step in link sources are article sites, niche directories, human powered search engines and guest Blog postings. The fourth step contains basic social media marketing and online public relations. The fifth step is advanced link acquisition territory, reaching key influencers through social media. And the last step is high authority sites. The components of a quality link are relevance, context, difficulty, humanity, credibility, Authority, and Investment.

posted by Skarmund @ 10:55 AM permanent link   |

Link Survey is a very tough and compact program, which downloads quickly and can be easily installed on most computers. There are number of features, that we really liked about the program:

• Every time you go online, the program automatically updates itself
• You can search up to 13 search engines at the same time
• Reports can be formed as .xls, txt, html, or csv formats
• You should check webpages for links in the built in browser

Link Survey provides three types of reports:

1. A Single Site Report-checks the selected search engines for any pages that link to the particular domain.
2. A Single Site Assessment Report-checks the chosen search engines for the webpages from the specified domain that have been spidered .
3. A Multiple Sites Report- checks how your site compares in link popularity with your competition or a particular domain.

posted by sarah @ 10:18 AM permanent link   |

Link popularity is the most important factor the search engines use for shaping how well a website should rank for its keywords. Link popularity is the measure of the quantity and the quality of the websites that link to yours. Getting text links from a very popular websites will boost your link popularity and increase your sites rankings.

Additionally, over the past couple of years, the search engines have started placing added value on links coming from relevant websites. It is essential to get links from sites that are in a related category. For instance, a real estate website is supposed to try and get links from other realtors, mortgage brokers, or any kind of site that would generally link to a real estate site.

Textlinkbrokers most important business is selling appropriate links to help increase our customer's link recognition.

posted by Alenjoe @ 1:10 PM permanent link   |

The use of link building as an organic search engine marketing strategy is not an easy job. Webmasters are wary, communication is not easy and spammers abound. Given the difficulty of establishing reciprocal link building and inbound link building partnerships, the most excellent thing to do is to choose quality over quantity.

Find link partners whose websites have content closely related to yours, especially in your geographic region. Speak with webmasters and web content managers on the phone to create long term relationships based on trust and cooperation.

Be an active member in your industry's Internet community and allocate ideas to improve your industry as well as the results of your Internet marketing efforts. And finally, work on the quality of your website content from a search engine marketing point of view to make it more attractive to potential link partners.

posted by sarah @ 4:48 PM permanent link   |

SEO also known as search engine optimization has gained a lot of significance and recognition in the new times. Out of all the factors in SEO, Link Building is the most significant factor. Each webmaster wants to build quality links for his own website. But he does not actually know the method to be opted for building these links. To address this problem this blog Link building ideas has been launched for bringing you the newest information and techniques for building links. On reading this blog you will get a group of ideas and learn a variety of techniques using which you can construct quality links for your website.

In general, links are of various types. Earlier there was the tendency of Reciprocal Links. Now there is a trend of building one way links. The most significant search engine, Google gives a group of importance to one way links. There are various ways to get these kinds of links. The most commonly used techniques are link bait, 3 way linking, press release, article submissions, directory submissions etc. The suitability of above link building techniques will depend on the subject and audience of your website. So you should absolutely read this useful blog about link building ideas and can start building Quality links now! You dont require paying enormous amount of money anymore. Just teach yourself and get started!

posted by steve Sahale @ 11:25 AM permanent link   |

In search engine optimization, "off page" factors have become more and more essential as they relate to rankings. In particular, solid link popularity can accurately make or break a site with the search engines. Before we go any further, what is "link popularity"? In very basic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site significant enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more multipart, which is discussed further in this article.
However, one of the most complex areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.
Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.
But besides the link popularity you gain by getting a reliable site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two fundamental reasons for requesting links.

posted by sarah @ 10:33 AM permanent link   |

The idea behind reciprocal links is very basic is an agreement is made between two sites to show each other's link information. The link can be on a exacting page or somewhere within the website.

Link exchange will become "big business" on the Internet. More and more website are actively participating in link exchanges, either independently or through a program. Webmasters are realizing that receiving the links simply produces incredible traffic, not to mention, and more importantly, improve your standings in the Search Engines.

Reciprocal links can be finished through text, buttons, and/or banners.

Text exchanges are the easiest and what we recommend to apply since:

• it usually involves only a small number of lines of HTML code.
• it is easier way to update and manage.
• it does not have to catch up considerable space on the webpage which keeps the webpage's upload time down.
• the anchor text (the text describing the link) is an important region for Search Engine optimizing.

posted by sarah @ 9:17 AM permanent link   |

While search engines are relatively good at finding their own way around a site, occasionally they need further guidance. If there are any pages or areas of your site that you would prefer weren't added to a search index, you should place a robots.txt file in the root of your site specifying them. This mechanism should be honored by all search engines.

Another recent method available is the Sitemap Protocol. Using this protocol, you can give search engines guidance on which pages of your site you would like to have indexed, as well as how important those pages are in relation to each other, and how often you expect them to change. If your site is not currently capable of producing these XML sitemaps, it may be worth including them in a future redevelopment where practical.

Of course, classic page-based sitemaps and index pages on your site are also of benefit to search engines, but be aware that most search engines only read the first 100 links they encounter in an HTML page, so a large sitemap or index should be broken up into multiple pages to get maximum benefit. It may seem counter intuitive to restrict search engine access to certain pages on the site if you are trying to increase your rankings, but remember that quality is more important than quantity to search engines; by only allowing the search engines to index pages that would be useful to a searcher, you are helping keep the search engine indexes clean, and therefore people will find what they want faster.

Common pages you should prevent search engines from indexing include:

• Web-based applications such as a webmail service that would provide no value to a searcher
• Content that is temporary in nature and would likely be gone by the time anyone tried to visit
• Any search result pages from an internal search engine Search engines prefer not to index the results of other search engines
• Any content that isn't for public consumption search engines find pages that normal user probably wouldn't
  

For more information: e.govt.nz/resources/research/SEO.pdf

posted by Alenjoe @ 2:59 PM permanent link   |

1. Why would someone want to exchange a link with your site? The main thing is in two words: QUALITY CONTENT. If your site has nothing fresh or important to present, why would someone want to link to it?
2. Links from websites related to your own topic or theme want to be obtained. If those in your own part think highly enough of your website to link to it, what does that say?
3. Getting a link from a main directory or high ranking website can be more important than say 20 links from smaller sites (even in your own area). Again, if a big name player gives you a link, what does the little man will think?
4. TIME--it will take time so one should be patient.

Creating links to your website is a great promotional tool and mandatory for any website to be successful. The network of links that you generate will help you website succeed, but it also is critical for your search engine rankings.

posted by sarah @ 11:42 AM permanent link   |

There are some rules you should to follow when you begin building links.

[1] Differ anchor text of your website.

[2] Comprise different Keywords in title.

[3] Link site from different class C - IPs (Significant issue for SERP.)

[4] Vary kind of site, like blogs, article resources, directories etc..

[5] Not obtain all links from newer sites, and attempt to get links from older (and trusted) sites as well.

[6] Not get links from similar location (i.e. all links from footer etc..)

[7] Attempt to get links from relevant content/industry.

[8] Should Have varied PR from pages you are linking (If you are getting a group of PR6 Links that will unfavorably affect as Google may think, you are purchasing elevated PR Links

[9] Try to get authority links, like links from news sites etc.

[10] Do not try to build hundreds of links quickly.

posted by steve Sahale @ 10:25 AM permanent link   |

Just as important as getting the links, is how your website organizes, presents, and manages those links. We have seen too many websites just throw together links with no regard to how they are organized or accessible to the visitor.

what do you want to do? Well, once you get the links, you want to do these following points:

• incorporate the links into your whole website.
• Offer your link information for those wishing to link to you.
• presentthe links in an orderly and logical style to your visitors.
• make it simple for others to place their links on your website.
• be able tomanage who links to you and how the links are setup.
• keep follow of your link partners.
• frequently check if your links are still up on your partners websites.

posted by sarah @ 4:00 PM permanent link   |

Many common practices to rank well in the past now actually hurt your ranking. In general,any change you make to your site with the intention of making it appeal more to search engines, while having the effect of making it appeal less to a human user, is going to impose apenalty.

Such practices include placing many general search terms in the title of a page which may not have anything at all to do with what that particular page is about. This not only confuses users, but also leads to demerit points from search engines that note that you're lying about the actual content of that page. As mentioned earlier, your top level heading should match your page title, so if you're adding keywords to the title that you wouldn't put in a large heading on the page, they probably shouldn't be there.

Another current common practice is to include the site's name in the page's title, such as About e-government - New Zealand E-government Programme, which is usually acceptable as it helps users see what site they're on. The search engines will tolerate this, and it may even help your rankings if users search for a combination of your site's name as well as keywords from page content.

Always ensure that your title and meta tags correctly describe the content of the page they are on. Adding superfluous keywords to either will result in lower rankings and the possibility of being blacklisted for those terms.

For more information: e.govt.nz/resources/research/SEO.pdf

posted by Alenjoe @ 3:55 PM permanent link   |

Link exchanges have been a fantastic way to meet new persons and create new and profitable business associations with webmasters around the world. Because of link exchanges, We have

• met a number of great webmasters.
• reviewed a lot of resources such as ebooks, software, services.
• learned a lot about the Internet and website promotional issues.

When you create a link exchange, in addition to linking to a website, you are connecting to a person (the webmaster)--that is why cold, impersonal, automated link exchange requests usually go unanswered. Link exchanging is networking at its top and is something that has to be done in person (via email or phone). We keep all our link partners names and emails so we can contact them at anytime with important updates or to ask for help. It is the people following the links. we never know who you are going to meet or what doors it might open for you in the future.

posted by sarah @ 11:28 AM permanent link   |

Your Link Popularity score be supposed to be looked at in two respects: 1) How do you compare to your direct competitors and others in the similar keyword space? This will give you a sense of how able to be seen you are within your online market. 2) Is your Link Popularity score rising or decrease over time? If it isn't growing, this will help you understand that you must do additional marketing in order to depiction yourself to a wider spectators.

posted by steve Sahale @ 10:27 AM permanent link   |

Link building is very important for a website since it directly impacts Page Rank, one of the important features of Google Algorithm. To increase your page rank, submit as much directories possible. If your site is listed in local directories or industry specific directories it can be helpful to create niche keywords. Submit press releases. Be active on social networks as it can increase traffic on your website and increase page rank to a certain level. Try to publish articles as it increases traffic and build credibility for your business. Try commenting on blogs. There are some blogger's who are glad to encourage participation on their Blog by removing the "no follow" tag. Publish classified ads. Providing free quality content that people can use is a really good link building strategy that many experts have mastered and use to get one way links.

posted by Skarmund @ 6:20 PM permanent link   |

Many Web sites offer users information, goods, services, and entertainment. But many of these sites are hard to use, and ultimately don't keep users.

Government Web sites are being used more frequently and by more citizens than ever before:

• The use of government Web sites to obtain information increased 50 percent from 2002 to 2003, according to a recent Pew Internet and American Life Report on e-government.
• In fact, according to the Pew Report, one of the top online activities in 2004 was using government Web sites. In 2004, approximately 97 million people used government Web sites.
  

Users struggle to find the information they need on Web sites:

• Of these 97 million Americans, 46 percent said they encountered problems on government Web sites. These Americans say their top problem is not being able to find the right information, according to the Pew Internet and American Life Project.
• Research by User Interface Engineering, Inc., shows that people cannot find the information they seek on Web sites about 60 percent of the time. This can lead to wasted time, reduced productivity, increased frustration, and loss of repeat visits and money.

posted by Alenjoe @ 12:19 PM permanent link   |

Link building is a serious and necessary website promotional technique that most webmasters should employee somehow to help improve their search engine ranking, link popularity, and traffic. If one does not automate the procedure the other options are to do it yourself manually or pay someone to do.

With the Internet rising daily, it is impossible to see, let alone find every possible link partner website that is out there. Webmasters can select the categories to put in their directory and then the program adds the site information and urls.

Many past users have said that they had to spend quite a bit of time "tweaking" the directory pages to make them appear like the rest of their website. From some of the other programs, their links pages aren't any improved. A good website should have a related look and navigation on all pages within it.

If you have a huge links section with tons of unrelated categories, that is really nothing more than a way to operate the search engine rankings by artificially inflating link popularity.

posted by sarah @ 10:07 AM permanent link   |

1. Check your referrer logs for websites that already link to you and transport you traffic. Fall a line to the webmasters (or better still phone!), thank them for what they've done already and inquire them if they could provide some deep links.

2. Look for mutual article opportunities. Carefully select target sites and offer to issue one of their articles in go back for them publishing one of yours - you will of course be able to control any linking text and URL you decide.

3. Look for top travel ezines and offer your articles. Believe not just about one article but a series of articles that could become a usual feature.

4. Publish collection of your articles in PDF format - these could be cyclic or location specific. Issue them on the pages to which you want to attract inbound links.

5. Distribute press releases using services such as PRWeb.com - you'll be able to control which pages your let go links to.

posted by steve Sahale @ 10:42 AM permanent link   |

• Blogs, submitted to a blog address list and archived online.
• Natural links given from topic-related websites that similar to your website.
• Newsletter text ads promote your business, archived online at topic-related websites .
• Providing free content, such as admission to articles, e-books, FAQ’s and white papers.
• Directory links, listed under the category linked to your topic.
• Business directory links, listed under the group related to your topic.
• Business associations, listed under the category similar to your topic.
• Free software tools provided with necessary link back to website.
• Original newsletters, posted and archived online at topic similar to websites
• White papers, submitted to and archived online at topic similar to websites
• E-books, submitted to and archived online at topic similar to websites.

posted by sarah @ 10:22 AM permanent link   |