Evaluation of Web content effectiveness is difficult this is a given. And conducting surveys and interviews is time consuming and often costly. However there are other means to perform Level 2 evaluations (Evaluation Learning). In this module the focus is on the use of a type of statistic called Web metrics and novel ways to analyze them.
After completing this, you will be able to:
- Describe the difference between basic and advanced Web metrics.
- Explain why Web metrics are limited in what they can reveal.
- Discuss how Web log data can be re-conceptualized as a survey sample of Web visitors and why this is useful.
- Define the Maslow Hierarchy of Human Needs.
- Relate the Maslow Hierarchy to Kirkpatrick's Four Levels of Evaluation.
- Explain how Maslow's Hierarchy can be used to examine a user's experience with your Web site.
- List the five "Traffic" indicators suggested by Darren Peacock and explain their significance.
posted by Alenjoe
@ 10:14 AM
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