A free for all (FFA) link page is a web page set up apparently to improve the search engine placement of a particular web site. Webmasters naturally will use software to place a link to their site on hundreds of FFA sites, hoping that the resulting incoming links will increase the ranking of their site in search engines. Experts in SEO techniques do not place greatly value on FFAs. First, most FFAs only maintain a small number of links for a short time, too short for most search engines to choose up. Second, the high "human" traffic to FFA sites is almost completely other webmasters visiting the web site to place their own links manually. Finally, search engine algorithms count more than link numbers, they also verify relevancy which the unrelated links on FFA sites do not have. Another drawback to FFAs is the number of spam e-mail webmasters will receive from members of the FFA.
posted by sarah
@ 12:45 PM
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