One small step in any link building process is to make sure that you have links from all appropriate businesses that they actually have a real relationship with. In the SEO world, it'd be unthinkable to enter into a partnership without a few links between your sites, but in many industries, this happens. Beyond partnership, what about all your suppliers and customers? This has been written about a lot of times before - along with techniques for getting links from those suppliers.
When you actually start writing a process to do this though, you realize that it's no good having a line in your process that says: "get links from suppliers" or even "get client to get links from suppliers". We know from much experience that "actions" like this tend to sit on to do lists for ever before being silently forgotten about. What you require is something much more actionable. Like this:
Step 1: "get client to tell us who their IT support company is". Easier to action.
Obviously this wants to be followed with something like:
Step 2: "research suppliers website to observe if they use testimonials or link to clients".
posted by sarah
@ 2:34 PM
permanent link | |
Post a Comment