If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?

In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! That's 25% of all your time, including the time you spend designing your site, building it, optimising and promoting it! Quite an investment, eh? But believe me, if you din't get this part right your meal will not be a very satisfying one and no-one will want to eat it!

What are your 10 key words?

You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.

So please be patient and walk through the following steps. From part two , you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).

Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each.

Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.

Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.

Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting a difference between UK and US english). This is also very enlightening, as he is hoping to sell to the US audience by mail order.

Perhaps you begin to see my point. As you will see later in the guide, I recommend a separate page for each product, service or information topic on your site. Through your Overture search, you should come up with an "A" list of about 10 key words for each page. At least four of them are likely to be site-wide in their applicability and common to each page. The remaining six will be page-specific. Put any left-over words onto a second page entitled "B" list.

In Doug's example, he decides he wants antique, door, brass and hardware on each page in the site. On the door knocker page, he wants (in addition) the key words knocker, iron, decorative, engraved, pineapple and lion.

You too should do the same. If you find this activity overly difficult, can I suggest you revisit your proposition? It is quite possible you have not yet properly thought that through!

Which key words do your competitors use?

Through searching for door knockers on Google and focusing on the top 15 results, Doug brings up their pages. He uses the menu option "view-source" in Internet Explorer to look at the key words used in the page metadata.

He is surpised to find some consistent themes. For example, almost all of the sites he finds whilst searching for "door knockers" also include "door knobs" in their metadata for that page. He also finds that several have used old as one of their kewords, in addition to antique.

Don't read me wrong here. Metadata (particularly in isolation) is not the route to high search engine rankings (as you will see later). However, top 10 sites generally have done well with their optimization more generally (and their metadata is likely to reflect quality keyword analysis, repeated throughout the site in other ways).

Another key tool is the Google Smackdown, permitting you to compare the overall frequency of two competing keyword sets across the whole of Google's results. Doug compares "antique door knob" with "antique door knocker" and finds the former is hugely overrepresented on the web compared to the latter (with over 2,000 results vs. under 200). He knows that knob is not searched on ten times more (from his earlier work) so decides to concentrate on knocker as a word where he has less competition.

However, Doug confirms the effectiveness of all competitor combinations using the Overture tool and revises his list to include some of these new words, relegating "pineapple" and "lion" to his B-list, in favour of "old" and "knobs".

How many related keywords can you identify?

Now for an important third step. Navigate your browser to the GoRank Ontology Finder - Related Keywords Lookup Tool. Like Doug, try entering "antique door knocker" and look at the results. For "antique", the tool suggests related keywords of old, classic, antique, furniture, vintage, rare, victorian, antiques, collectible.

Hmmm. Now he can see why his competitors use old in their list! Doug runs these related words back through the Overture tool and finds that "Victorian door" yields some decent results, so adds Victorian and Edwardian to his B-list (something he had never thought of previously).

Imagine if Doug had started with victorian door knockers as his gane plan. The Ontology finder would have shown him that antique door knockers was a much more sensible combination. He would then have been changing his A-list.

As Search Engines move ever further towards the use of semantic intelligence in their ranking systems, the use of relared keywords will become ever more important. Make sure you future-proof your site through the liberal use of such words in page text content. More on this later in the guide.

Building key word chains

Perhaps it might surprise you to learn that (based on research by OneStat.com), 33% of all searches on Search Engines are for two word combinations, 26% for three words and 21% for four or more words. Just 20% search on single words! Why does it surprise you, though? Isn't that what you yourself do when you are searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search).

Bearing this in mind, it is vitally important to come up with 3-5 keyword chains for each separate page on your site. When you write your page copy later, you will need to ensure that these keyword chains appear with reasonable density in your overall text.

Like Doug, pay a visit to the ABAKUS Topword Keyword Check Tool. Put in your competitor sites one after another and check out the results (using the default search settings). Study closely the two-word and three-word combinations that come up most frequently for each of your key pages in turn.

Through Doug's exploration (for his door knockers page), he comes up with three favorite two-letter combinations: "door knockers", "antique door" and "antique hardware". For three-letter combinations, he settles on "house antique hardware" and "brass door knocker".

Doug is surprised to note that "door knockers" is more popular than "door knocker". He has learnt another key lesson; always pluralise your key words where you can. You will achieve higher traffic this way (becuase of the way search engines handle queries).

For a typical 10-page site, you should now have approximately 65-70 A-list words (with four of those being site wide) and perhaps as many as 200 B-list words (many of which will be related key words). You will have perhaps as many as 50 key word chains. Congratulations. You now have all the ingredients you need to get cooking.

posted by Horshan @ 11:27 AM permanent link   |

It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For this reason - before we turn to optimization techniques - my guide consides first those fundamental questions of what, who and where:

What are you selling?

The first and most obvious question in this sequence is whether you are selling a product or a service and the degree to which you can fulfill this online.

To illustrate the thinking involved, I will use (throughout the guide) the (mythical) example of Doug Chalmers, a purveyor of restored antique doors, brass door fittings and accessories, based in Windsor in the United Kingdom.

Doug makes his money from selling doors (20% of total profit), selling door handles and knockers (25%), selling door bells or pulls (25%) and fitting services (30%). He has sold the bells, pulls, handles and knockers across the United Kingdom (and once or twice overseas, through word of mouth recommendation) but only does fitting within a 20 mile radius and rarely sells doors to people who are not local.

When forced to consider his proposition more carefully, Doug admits that he has no desire - or capability - to sell fitting services outside of his immediate locale (due to capacity and travel considerations). However, he can see a big market worldwide for his brass fittings and accessories.

I know what you are thinking, but don't laugh. Doug may well be right and (after all) knows his business better than you or I. He gets quite a lot of business from American and French tourists that drop into his shop after a visit to Windsor castle. Many take his business card. Initially, they almost always want to see brass door knockers, but often leave with several small items.

Doug has heard the stories about other local businesses who have been successful online. The Teddington Cheese, for example, sells British and European cheeses across the globe and was a winner of the UK eCommerce Awards in 1999. Who would have thought that cheese was a winner online? Well, Teddington Cheese did and have been reaping the rewards ever since!

There are actually a number of key things about Doug's proposition that we will revisit in subsequent parts of the guide. However, the key point for now is that simply putting up a brochure of all Doug's products and services is unlikely to be the best strategy. He has some specific and focused aims - and by thinking about them now (and refining them) he stands a much better chance of success online.

Who are your audience?

Segmenting your audience is a key part of any marketing or PR strategy and make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field).

Doug generally agrees that he is targeting socio-economic class A/B for his services. These people are typically affluent, professional, white-collar workers living in leafy suburbs. He is in luck there, as such people are disproportionately represented in internet usage worldwide!

Having thought about it, he can readily segment his customers into three types; (1) local-full-replacement, (2) diy-refurbishment and (3) fitted-refurbishment. The first group are local people, looking to replace a whole door which has broken or is drafty. They are generally cost-conscious on the overall package (comprised of products and fitting services). The second group are interested in specific product items (which they are happy to fit themselves). They want advice on how to fit it but don't want the labour costs. However, they are the least price sensitive group on the product cost and often buy the very best. The third group buy product but want it professionally fitted and finished. They are prepared to pay for quality but are more price sensitive than the DIYers. Where they are not local (which happens) they want a referral from him to someone who can fit locally in their area.

Doug makes the most revenue today (in order) from groups 1, 3, 2. However, he makes the biggest profit margin per sale (in order) from groups 2, 3, 1 - the exact reverse! His own time (and that of his fitters network) is the biggest constraint in his business. If only he could grow the DIY segment, he could substantially improve his overall business profitability.

Hopefully, the point here is obvious. At the very least, Doug's website should address (perhaps separately) the needs of these three different groups. Ideally, the site will focus it's firepower on that second group (where the opportunity for unconstrained growth is greatest). Finally, the site needs a local and a global face (to reflect the different geographies of his customers).

Where are your competitors?

No proposition development is complete without an honest assessment of what your competitors are up to. If you are in a locally-based mortar-and-clicks business like Doug, your assessment should take into account both your local and your global competition.

A useful tool to use is the so-called SWOT analysis, where you draw four boxes in a 2x2 table for each competitor. In the first box, you note the strengths of the competitor, in the second their weaknesses, in the third their opportunities and in the fourth their threats. Strengths and weakness are things inherent to their business as it operates today (and generally internal). Opportunities and threats are things external to the business and generally forward looking.

Look at each website objectively and minded like your customers. Consider whether the website was easy to find in the search engine. How many different search words did you try? Do you like the look of the website? Does it address each customer group separately, focus on
one segment or try to be all things at once? Was it easy to get information and do business?

Leave space in the boxes to return to later in the guide (as we will frequently refer back to what your competitors are doing right or wrong).

posted by Horshan @ 11:25 AM permanent link   |

Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!

What are Search Engines and who powers them?

There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself.

Crawlers (e.g. Google) automatically visit web pages to compile their listings, making use of a so-called robot or spider (eg. Googlebot), which follows links from one website to another, ultimately compiling an index of all the pages and sites on the internet. These crawlers provide an index, which can then searched by the search engine. You may find that several or all of the pages on your site are indexed in thisway. Some search engines have their own crawler and others buy-in crawler results from others.

Human-powered directories, such as the Open Directory, rely on submissions from the public, which are reviewed by editors for inlusion in the directory. If you get included in a directory, generally only one page from your site (usually your home - or index - page) will be listed.

Crawled results are combined with sponsored results, supplied by pay-per-click (PPC) advertisers, and the results from human-maintained directories to complete the search engine index. Check out the Search Engine Reationship Chart at Bruce Clay inc. for the latest picture on who powers whom. You will note a couple of things right away. Firstly, the dominance of the Google and Yahoo! crawlers and secondly the importance of DMOZ directory results as a back-door for many search engines.

How do Search Engines find and rank sites?

Search engines do not really search the web directly, but rather an index database of the full text of web pages, which itself is drawn from the billions of web pages on the internet's servers. Search engine databases are selected and built by computer robot programs called spiders.

If a web page is never linked to by any other page, spiders cannot find it, unless the (usually new) site is submitted manually by a human at the search engine's "add URL" page. All search engine companies offer ways to do this.

After spiders find pages, they pass them on to another computer program for "indexing." This program uses an "algorithm" to assess the text, links, and other content in the page for "key words" that might be searched on at the engine. This allows the search engine to order results served by their "relevancy" to the search terms used. As each search engine has a different algorithm, it will index sites in a different way and thus serve up different relevant results.

Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot access them. Generally, the use of frames, flash graphics and dynamic URLs all get in the way of effective spidering and should thus be avoided.

In addition to indexing pages, most algorithms seek to establish the "authority" of a site. A site which is linked to by many other sites (using keyword-rich anchor text) is assumed to be of greater merit than one with no links at all. This activity is called "ranking" and helps search engines to sort otherwise similar results into ever-more relevant and authoratative results.

Which Search Engines are the most popular?

Based on US analysis in January 2005, the top search engines (by share of total searches at home and work) are as follows:

Google Search - 47%
Yahoo! Search - 21%
MSN Search - 13%
All Others - 19%

These shocking figures do not convey the true dominance of the top players, as you have seen from the interdependence of search provision in section (a) above. You could be searching at AOL (part of the "other" 19%) and viewing Google results, for example.

There is also strong anecdotal evidence that Yahoo! and MSN tend to send more searchers through to their sponsored (or paid) results than do Google (due to the prominence of these results on their results pages). As such, for a typical small webmaster who does not use pay-per-click (PPC) advertising, they might get up to 80% of all their traffic from Google's various sites across the world.

Now you understand the market a little better, you will perhaps understand the obsession many webmasters have with Google! A top-10 position at Google for your key search terms can make your online business fly. If you drop out of that top-10, your business can literally collapse overnight!

posted by Horshan @ 11:23 AM permanent link   |

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.

Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is important to your overall link strategy and consequently your free traffic levels.

The first factor is of course the anchor text used in your incoming links. The importance of the keywords used to link to your website are more important to Google than the content that is actually on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.

If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Basically it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for.

The most notorious example of this is the "bombing" done by several blog owners to the George W Bush biograpby page. Several bloggers left links to the page containing the keyword text "miserable failure" and consequently this page turns up as the number 1 result in Google for the term, even though the words don't appear anywhere on the page.

The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would probably be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more relevance on the anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it.

Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting" the google bot to visit your website through this link.

Each link you place after this initial link should further show google that their first impression (or the first keywords it discovered that linked to your website) was and still is correct. Each subsiquent link is a "vote" so to speak to validate Google's original impression of what your website is about.

Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords carefully. Each incoming link you place after this one should serve to validate this first impression. Part 2 will discuss the appearance and disappearance of links over time and how they effect your traffic and search engine placement.

posted by Horshan @ 11:20 AM permanent link   |

Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. All the while, cementing its position as the only real facilitator of the world's collective intelligence.

Can you remember a day when you have not Googled?

But Google's reach doesn't stop with the mouse or the cursor. It has moved beyond the computer screen, snapping up resources, sites, and people at a frighteningly steady pace. Perhaps, the first indication Google wasn't just satisfied with staying within the wired confines of the world wide web was when it partnered with universities such as Harvard, Oxford, Stanford and others, to scan and index the contents of their libraries -- then making this material accessible through Google Print.

Then it casted its aspirations heavenward with the introduction of Google Maps and Google Earth. Mapping services that bring the world's geographic information into view, it is as if Google had literally ascended, watching us from far and near, tracking our every move as well as our every keystroke. Even using satellite imagery to provide it with eyes in the sky; leading one to wonder, from those lofty heights can divinity be far behind?

All kidding aside, Google, whether it wants to or not, is developing a god-like reverence in the eyes of many. But is this such a leap of faith? Is the idea of Google as a god-like force in our lives so preposterous? so ludicrous? so sacrilegious?

In prehistoric times, pagans used to worship the sun gods. Ancient Egypt, Greece and Rome all had their gods who satisfied the basic human need we have to believe in a superior being or force. They even raised ordinary humans who displayed unusual courage or bravery up to a god-like status. Are we now entering into a new post-modern pagan era -- will we be worshipping at the feet of Google?

Not really, we treat all our knowledge givers with respect, some even reach a god-like status. We raise them up above the crowd, give them special meaning or reverence in our lives. Humans have been doing this since we stood upright and walked on the plains of Africa. The shaman or high priest of ancient times -- holders of the secret rites, holders of a group's history or knowledge; we show these people respect and we elevate them to a higher status.

Google falls into this category.

And Google does deserve some respect, as far as the search engine market goes, whether it's wearing a halo or a cursor -- Google is still the only game in town. According to Alexa, a company that tracks web traffic, the top three sites on the Web are 1. Yahoo, 2. MSN, and 3. Google. However, when you compare where people go on these sites -- search.yahoo.com accounts for only 9% of Yahoo's traffic and search.msn.com only 7% of MSN's total traffic; whereas most of Google's traffic is search traffic. This is a big distinction.

And what about the purchasing power of these search engines; latest data presented by Score Networks, Inc. shows MSN searchers at 48%, Google searchers at 42% and Yahoo at 31%. That is Google searchers were 42% more likely to purchase online than the regular Internet user.

Another aspect of Google's commercial might is its online advertising system. Through its Adsense and Adword programs, Google has commercialize and monetized most of the web's free content. Depending on your opinions or stand, this may be good or bad. Regardless of viewpoints, Google has been more than generous with sharing this ad

revenue with all concerned parties -- content providers, web writers and journalists, professional bloggers, ordinary webmasters and marketers -- all have reaped the benefits of these programs.

If you feed it with fresh high quality content-- Google will take good care of you! In many cases, it can be argued that Google is subsidizing or facilitating the creation of quality content on the Net through its Adsense program.

Google's dominance of all aspects of the Internet is also taking on a god-like force. It is acquiring and building at an almost god-like speed. Google Acquisitions include: Outride, Blogger, Neotonic Software, Applied Semantics, Ignite Logic, Genius Labs, Picasa, Keyhole, Urchin software... how did all this madness start?

Initially called BackRub, referring to the way it back linked to web sites, Google was founded by Stanford graduate students Larry Page and Sergey Brin. Google, the name itself is a play on the word googol, and refers to the number represented by 1 followed by 100 zeros... opened its doors on Sept. 7, 1998, in Menlo Park, California. It had a corporate staff of three. In 2004 Google offered its IPO with a price per share at $85. By June 7, 2005, Google was worth $80 billion, making it one of the world's biggest media companies.

Perhaps, one of Google's most brilliant (some believe absurd) moves, happened just recently. It has applied (via Nelson Minar, a Google Engineer), for patent rights to transmit ads through RSS feeds. Few people know, even more won't believe, but the Internet has undergone a fundamental shift in how information is exchanged on the web. RSS stands for 'Really Simple Syndication' and was first popularized by blogs because blogs use XML and RSS feeds to syndicate their content.

Don't come to us, we will deliver. People can view a site's contents through RSS readers or an RSS equipped browser without actually going to the sites.

RSS will revolutionize the Internet. Microsoft in its Longhorn Statement has announced the next version of Windows will have RSS integrated into its Operating System. RSS applications, under the Creative Commons license, will change the way we use our computers and the Internet.

Google, if it is successful with this patent application will build on its already god-like status. The stakes are enormous and Google knows it. This patent could put Google directly into the mix, but the rewards are beyond belief! And that's not all, there are rumors Google may be developing its own RSS powered operating system and browser. Why not, it has the resources and financial clout to easily carry out such an undertaking. Google is already the owner of the domain name "gbrowser.com"!

One can only wonder, is Google positioning itself to not only be the brains of the Internet but also placing itself into the very core of the nasty beast? Does it desire not only to be a mega hub, but also to be an innate part of the whole structure? Positioning itself, in essence, to becoming the web's nervous system.

Any movement of data, information, or commerce on the Internet will have to pass through and be affected by the Google Factor. More or less, cementing Google's influence on the whole scheme of things. And in the process, further weaving Google into the very fabric of our lives.

posted by Horshan @ 8:50 AM permanent link   |

How Do You Know if You're Stuck in the Sandbox? Heres a rough set of criteria for you.

• Your site is indexed and appears with the proper title, snippet, and url (www, or no www whichever you picked) type site:www.yoursite.com into Google to check this.
• Your site has PageRank (use the google toolbar, or nichebot.com to find this)
• It is regularly crawled, and the cache dates are newer than 10 days
• On your keyword, you rank in the top 20 for allinanchor, allintext, and allintitle. To check this, type, e.g. allinanchor: and see if you're in the top 20.
• You do not rank within the first 1000 places for the keyword the site was designed for

Does the Sandbox Really Exist, or is it Just the Google Algorithm?

This is a big controversy. Everyone has a different opinions.

Don't listen to guys who handle bluechip companies - they optimize older, high PR sites. It's your everyday mainly-new-sites webmaster who knows this problem intimately. In fact, all the big sites need to do is place the keyword in the title and they're on the first page. This gives them an unfair advantage not unlike what the media elite has enjoyed for decades.

Regardless of whether the sandbox is a separate phenomenon from the algorithm, the degree of prejudice against new sites has hurt quality of Google's search results. This is especially true with products and topics both new and urgent. The bigger sites may not be covering it, but searchers end up there without high quality answers.

The common wisdom now is that if you're looking for new websites, go to MSN or Yahoo instead. Neither of these sites is using this kind of filter. Many websites rank in the top 10 (for their targeted keywords) on these two search engines, yet are nowhere to be found in Google.

Why Would Google Do This?

Google frowns upon SEOs who try to overly influence ranking, so they needed to find a way around SEO factors to deliver quality results. So they'd look for signs of SEO in websites, e.g. how consistent the addition of backlinks is, and how repetitive (vs. natural) the anchor text of backlinks is, and they consider the age of the site and its backlinks.

Redesign Penalties

Similarly, websites that have made the mistake of too comprehensively redesigning their look, content, or navigation have been shocked to find that they get penalized for this updating. Google seems to prefer a frozen in time or moving like molasses kind of internet. But to be fair, this is something that had to be included to beat spammers who were buying old websites and refueling them with keyword spam.

Why Do You Get Sandboxed?

Some sites have gotten out of the sandbox in a week, while others can take up to a year or more. No one knows if any one contributing factor gets you out sooner rather than later. Some point to the age of inbound links, or the frequency with which your site acquires them. Some say that getting too many inbound links too quickly appears artificial, and is flagged as spam. But others argue that Google can't know how fast a site should acquire links. A website that received national news coverage, for example, could acquire hundreds or thousands of links in a day.

It's likely that no one outside of Google fully understands how the sandbox works. The problem has been noticed and discussed for nearly 2 years, and no one has given a satisfactory answer. What's crystal clear is that Google has made it so complex that it cannot be reverse engineered.

How Long Will You Be Making Sand Castles?

The delay seems to vary anywhere from four to 11 months. Since we don't know exactly upon what and to what degree the filter depends, it's likely a different magic combination for every site- and this fits with webmasters experience. So keep your head down, develop content, get inbound links, and eventually you'll get out.

Some suggest that when you come out of the sandbox, you are not fully free. They notice a rationing or gradual increase in traffic from Google. In the meantime, older sites may rank better than you, regardless of the quality of their look, feel, and content. Deal with it. Keep your head down and keep working.

Another wrinkle: some webmasters suggest that sandboxing can occur at the page level, not simply at the site level, and that it is the bigger money/traffic keywords that get sandboxed. Again, this could simply be due to the level of competition on that keyword, as the entire site is not sandboxed if you're getting rankings and traffic from other keywords.

Is There a Way to Trick the Sandbox Filter?

Some webmasters have talked about finding cracks in the algorithm¦ and they mainly involve backlinks. For a while, there was a lot of linkspam on blogs, but everyone Google, bloggers, and blog providers have cracked down on that exploit.

The real sandbox solution is not a trick - unless you define everything done by the SEO-aware as tricky. The answer is to grow your content and backlinks naturally over time. Don't look for the quick buck, the quick ranking, or the easy way out. Go back to basics and build websites that people can use and enjoy. Exchange links with quality websites.

To avoid frustration, I'd suggest, if web building is what you do full time, that you begin a new site every month or two eventually, if you've worked consistently on all of them, you'll have one after another emerging from purgatory and flourishing in the rankings.

posted by Horshan @ 8:46 AM permanent link   |

Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.

Primer

Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on the most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, â€Å"coffee cups would be the likely choice for the theme. However, if the theme is too general then you should work to compact it as there will be far too many results in the search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of the various possible themes would then be American coffee cups and patriotic coffee cups.

To determine if a theme might be too broad, search for the theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.

Step One:

The title of your webpage means a lot. A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to the main theme of the webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.

• Bad Title: Welcome to Joes!
• Better Title: Joes red coffee cups.
• Best Title: Red coffee cups.

Notice how we trimmed the title down to simply the main theme. In the bad example, the title does nothing to describe the products offered on the webpage and therefore will end up hurting the search engine rankings for this webpage.

Step Two: Use the H1 tag.

On the top of your webpage put the main theme in a H1 tag. This will help establish what the webpage is about and Google will take the data enclosed in the H1 tag more seriously which helps boost the overall theme in its ranking algorithm. This should be at the very top of the webpage if possible and include only the main theme. Using our title example above, you would insert the following on top of the webpage:

Red coffee cups

Utilize the written word properly.

The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in the flow of writing and not just thrown on the webpage somewhere a few times. After massaging your keyword phrase into the copy, bold one instance, underline one instance, and italicize one instance.

Again, basing this example from the one above:

• Bold One Instance: My name is Joe and I sell red coffee cups.
• Italicize One Instance: Our red coffee cups ship directly to your front door.
• Underline One Instance: Order today and receive free shipping on all red coffee cups!

By doing this you will help enforce the theme of the webpage and achieve better search rankings.

Step Four: Establish incoming links.

Before going any further, I recommend you visit google.com and install the Google toolbar. This will allow you to see what is called PR (page rank). Knowing a websites PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high in the search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:

• Submit your website to directories. Once listed, directories, such as the ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to see if they have PR. The higher the number the better.
• Purchase text links. Many websites today sell text links at varied rates. Purchasing a text link can help you gain traffic and will increase your incoming links. Text links must be purchased or placed only on websites that have either the same or related theme as yours. If your website is all about coffee a link from a website about oil changes is not going to help you much and could actually harm your website rankings in the future.
• Link Research. Find out who is linking to top ranked websites under your keyword phrase (theme) and try to get listed on them. The idea here is to not reinvent the wheel, rather do what already works. To find out who is linking to top websites, visit Google and type the following text in the search box: link:site.com where site.com is the website URL.

Work to ensure anchor text from incoming links contains your main theme.

When other websites link to you, try to get them to use the keyword phrase for the webpage they are linking to as the anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage within the website is beneficial also.

posted by Horshan @ 8:44 AM permanent link   |

search engine optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.

Today's article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.

What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash.

You will notice that when you search for pages at Yahoo^(TM) or Google^(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance.

The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags.

What is the best way to use the Title Tag?

Arguments will vary, but my approach follows this example: * the symbols <> have been replaced with [ and ].

[title]Widgets, John Smith[/title]

Perhaps, ultimately, only your main KeyWord, or Keyword Phrase should be present in this tag; however, it is customary to include your name, or business name. When deciding which link to follow, the end user is given more information when you include a business name.

Mathematically, the KeyWord weight of your Title tag is calculated as follows:

KeyWord Characters = K

Total Characters in Title Tag = T

Keyword Weight = K/T

In our example above, "Widgets" is the Keyword Phrase, and is a total of 7 characters(K). The total number of characters in the tag is 19(T).

K/T = 7/19 = .368 or 37%

35-50% Keyword Weight is about ideal. Repetition of Keywords in the Title used to a good technique, but I highly discourage it now. Make sure you research your Keywords well! Having problems with your dynamic (.asp .php) documents not being indexed. Make sure your code includes the ability to produce unique Title and Meta Description tags for each page. Meta Keyword tags, are, for most part useless and necessary. Title and Meta Description however are still crucial!

posted by Horshan @ 8:42 AM permanent link   |

Keywords are important for two reasons.

Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said keywords which relate to your reader. It's important to understand that what you consider key words might not be the keywords your visitors are using to reach you.

Secondly and from my point of view more importantly keywords help to qualify your audience after they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don't strike you as relevant to what you're looking for you're likely to bounce. The key words you use help to assure your visitor they are in the right place.

Good use of keywords embedded in your copy and content will firstly help you to attract the right kind of people and secondly help to effectively qualify them as being in the right place. If you manage to attract and qualify them, the reader is then more likely to click through to find out more about what your website is about. If they do that, there is a much higher chance that they will convert to your desired goal.

A good SEO or SEM company in my opinion is one that understands that its about answering the visitors needs, not simply packing the website with related key words and phrases.

posted by Horshan @ 7:39 PM permanent link   |

If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.

Recently my copywriting website dropped out of Yahoos Australian rankings. For quite a while, it had been at number 1 for my primary keywords advertising copywriter, copywriter, and website copywriter. But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and Yahoo couldn't find it.

Something smelt fishy.

I'd done nothing to my site to warrant a ban, and I still had heaps of links to my site (actually, I had more than ever before).

I'm an Australian advertising copywriter. I'm based just north of Sydney and I host my website with a major Australian host. But my web address is a .com, not a .au. I started thinking this might be the problem.

So I emailed Yahoo support, explaining the problem, and sharing my thoughts on the cause.

And all of a sudden, nothing happened.

So I waited. And I waited. And I waited. And finally, after about a couple of weeks, I received an email from a Yahoo support representative informing me incorrectly that my keyword wasn't featured in my page title or description. I should remedy this shortcoming and re-submit my site to Yahoo.

Frustrated, I replied. I repeated the important facts from the first email just to ensure they listened. They hadn't even searched for my domain to confirm that Yahoo no longer recognised it.

When they got back to me this time, they had started paying a bit more attention. The support rep confirmed my suspicion that Yahoo had excluded my site because of its .com URL. Her very helpful solution was that I should change my domain to .au! She included some ridiculously complex instructions for how to do so, and sent me on my merry way.

As you might expect, I wasn't satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all the links to my site on the internet are pointing to the .com and my email address uses the .com.

She was unmoved. She asserted that this was the best and only way to solve the problem. It might help if I added my primary keyword to my title and description.

My laughter was not good humoured! I wrote back expressing my displeasure at this solution. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think it's technically possible. I also cited several other .coms in the first couple of pages of Australian results.

No response.

The situation didn't look promising

If this sounds like a familiar story to you, don't despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surprise. My site was ranked number 1 again!

The moral to the story? Don't be intimidated by Yahoo. Trust your instincts and don't give up. If you're an Australian business with a .com, and you're not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, it's a good idea to make sure your site is properly optimised and that you have plenty of inbound links.)

Anyway, thats my story. I hope it helps someone.

And they all lived happily ever after. So far at least

posted by Horshan @ 9:36 AM permanent link   |

When you are engage in building links to enhance your link popularity, who to link to? The query of where to link to enhance ranking can be puzzling. Logical thoughts is needed to attain link popularity in a natural means.

Google Page Rank

First and Primary, Page Rank is part of the algorithm of Google's positioning in the search engine results. New search engines utilize link popularity in their algorithm to assess your website as well. But Page Rank is only one of the 100 plus criterion Google uses to assess your web pages. Use the thought of Page Rank as a "tool" to assist make decisions, there is no need to exist and die by the results. Link popularity itself is simply one way to progress your ranking.

Should You Link To Them?

Think about it. You see an excellence website; you see high-quality content. The website is a "Mom and Pop" site with little ranking. Thus what if the Google Toolbar says Page Rank 2/10? That 2/10 might one day be 8/10. More prominently, you are linking to it since it is good to link to for your guests.

posted by sarah @ 10:57 AM permanent link   |

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of months. Thus the term Sandbox Effect applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a probationary status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with new websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

posted by Horshan @ 9:34 AM permanent link   |

So, you have a website filled of large content, optimized for the search engines, but yet not ranking well? Perhaps it is time to build your link popularity.

Link popularity is a gauge of the quality as well as quantity of web sites which link to your site. The hypothesis is that great sites will attract lots of links whereas poor sites won't. But, you notice that word "quality", true? Yep, the search engines would think the quality of your links, not just how several you have. So, just as you have tweaked your keyword density and Meta tags, you need to be certain your links also exemplify the relevancy of your site.

So what are those darned search engine spider looks for?

The GOOD (Improve link popularity):
1. In coming links from quality web sites associated to the topic of your site
2. Links from main directories

The BAD (most likely unnoticed by search engines):
1. In coming links from zilch pages, or other less quality sites
2. In coming links from web sites with topic not related to your site's topic

The UGLY (most likely to damage your link popularity):
1. Links from web sites that are nothing but a link or banner "farm"
2. Links to your web site that are buried in a long list of links on unrelated sites

By the method, the search engines look at the links OUT of your web site, too. As much as probable, out-going links must provide your visitor by an additional valuable basis of information linked to your website's topic.

Do your greatest to avoid the enticement to put in your website URL to any site that would have you, or to swap a link with anyone who asks. And, be very cautious on using software to build a "links page". If these sites have low quality and/or immaterial to the topic of your website, exchange of links with them can actually injure your link popularity.

So, what's the best method to get good quality links?

Your first strategy is to fill your site with high quality content. No one needs to link to a site with deprived content. And you are more likely to obtain links with no even having to ask! Second, get scheduled in the main directories. Third, look for out quality sites with topics associated to yours and demand that they link to you site, or if they will swap a link with you.

The search for links can be dreary, but it is definitely value the time as well as effort. Luckily for all of us, there is a fresh free service that will radically cut that effort and time.

Even if you are not involved in increase of your search engine ranking, being listed on other pertinent sites is still a fine idea. These kinds of links will sometimes carry you a lot of traffic all on their own!

posted by sarah @ 10:35 AM permanent link   |

Search Engine is getting smart by the day. Over a period of instant Search Engines evolve from "Ignoring" spamming to a point where they currently 'penalize' websites for using spam methods. Following are the famous Search engine spam techniques you should shun.

1. Hidden text:

Hidden text is using identical color text on pages as the background color. In order to acquire a superior keyword density, webmasters occasionally add a set of keywords as hidden text since they are not visible to the human onlooker but can be examine by the search engine web crawlers in the source code of the particular page. Most search engines can now notice which pages use such technique and disregard or forbid such sites.

2. Doorway pages:

A doorway page is a web page intended for search engines so as to rank fine for precise keyword phrases as well as redirect a user to a dissimilar page on visit. This is known as "switch & bait" method. These pages frequently rely on recurrence of the keyword phrase, and attempt to "trick" search engines into ranking them fine. Most search engines can now notice techniques such as "Meta Refresh" and punish such sites. If you have used doorway pages on your running website and it is not penalized, you stand a good possibility to come out clean by removing these pages instantly.

3. Doorway domains / multiple domains with similar content:

This method uses URL redirection meant to show another web address for the similar web page or several domains shows same content. In a typical case, the user type in a web address as www.new-blue-widget.com but the URL is redirect to www.widget.com. Alternately, these two websites show the same content that one or other may rank very high in search engine result pages (SERP). Most of the occasions these domains are register by the similar party. A lot of people also use 'disposable' domain name in transfer out email spam so as to defend their main domains. Search engines can simply spot these techniques.

4. Duplicate content:

Many site owners attempt to enhance their content base by making multiple pages of the similar content either on the identical site or doubling the same site over numerous domains they may own. Search engines shun cluttering their index with replica content and penalize sites which do extreme content reproduction in order to 'trick' their algorithms.

5. Cloaking:

Cloaking is a method of serving keyword stuffed spam page to search engine spiders by noticing their IP address, while serving totally dissimilar pages to human guests. This is diverse than geo targeting wherever you may show unlike content to different guests based on their county or language. The search engines can distinguish between the two and may penalize your site if you attempt to 'trick' them. If you want to shun any penalties, the thumb law is to show the similar content to search engines that you illustrate to the visitors.

6. Keyword spam:

Keyword spam is a method to stuff a lot of keywords all above the page - in the Meta tags, Anchor texts, Title tag, Alt Attributes etc., in an effort to increase keyword density or accommodate great number of keywords on the same page. This not merely results in the page text to sound stupid to your reader, but you also mislay the 'theme' of the page.

7. Excessive HTML markup:

It is general information that search engines give extra credit to text marked as Headline else other attributes like making the text colored, italicized, bold, underlined, etc. In an attempt to improve significance of the text, a lot of webmasters do an extreme HTML markup of their page content and conceal the ugly display behind a shrewdly made CSS.

posted by sarah @ 11:37 AM permanent link   |

The search engines will not be beaten for lengthy. Those who suppose they can get away with something else in the short term will usually come unstuck in the lengthy term. Google recently altered their algorithm which has upset a lot of website owners who relied on Google results to supply them business.

Websites who conquered the rankings since of link popularity abruptly became unstuck and are at the present, nowhere to be seen. Websites with minimum popularity but great content as well as even those with little content and average popularity have begun to take over the rankings for their given terms. Many people guilt Google, blame SEO's and anyone else they can guilt. These are gratis rankings that you're contending within, which are incessantly being manipulated to use each inch from the system structure.

Users are not going to bear this for long period if they cannot find excellence content and products when they look for. With this abrupt upset and some minor change by Google, the results will ultimately steady and those who once subjugated will still not be seen.

posted by sarah @ 3:55 PM permanent link   |

1) Find the right site to do a reciprocal link exchange with. Define the kinds of sites with which you want to trade links. These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting.

2) If you are at the beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. This doesn't mean that popular web sites will accept that, but you have to try. Don't hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It's your decision..

3) When you contact the webmaster of the other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favour by linking to your site. If you never get a reply or your proposal gets rejected, just forget it and find another site.

4) Never be disappointed! There are a lot of webmasters who will exchange links with you.

5) Be patient! With hundreds of thousands of sites out there, it takes time and efforts to find and choose web sites for reciprocal links. Keep working.

6) If another webmaster asks you to exchange link, give him an answer. If you deny, explain why. If you like the content of that web site then add the link. Every link is useful.

7) Exchange as many links as you can. Don't be afraid to swap links with competitor websites. This is not going to hurt your business. World wide web is a huge area. Internet has space for everyone.

8) Don't remove your link without contacting the webmaster of the other site first. Some webmasters agree to exchange reciprocal links, add your link on their site and after a few days/weeks they remove it without noticing you. You should check the site of your partner every now to see if he's keeping his part of the deal. If he is not, contact the guy and kindly ask him to explain why your link has disappeared. If you don't get a satisfactory explanation, remove the link to his site from your site and find another partner.

9) Prefer text links rather than graphics as this would be more search engine friendly. If you want to make your site more impressive and satisfy your partner, add a graphic link too, but don't overdo it.

10) Your reciprocal link request is more likely to be taken seriously if you have your own domain! Some webmasters may not even wish to trade reciprocal links with websites with URLs based on other providers' domains, fearing the sites are not high quality. If you are serious about your website, consider getting your own domain. It costs some money, but the cash spent is well worth it when you realize how much better your website will be perceived in the eyes of your visitors.

posted by Horshan @ 11:13 AM permanent link   |

Promotional Articles & Repetition

If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don't release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.

Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you'll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.

Further Linking

Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it's time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn't be beneficial. However, receiving a link from a website about cheese or wine would.

As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.

posted by Horshan @ 10:30 AM permanent link   |

Web servers house your agency's web pages and "log" all the activities that occur on your website. By analyzing those logs, you can learn more about your website visitors and "measure visitor traffic." Agencies often use commercial products to compile and analyze this data.

Log analysis can help you determine:

• Number of visitors who come to your website
• Number of pages viewed
• Average amount of time spent on your website
• Most frequently viewed pages
• Terms visitors type into commercial search engines to find your site
• Terms visitors type into your search box to find information on your site
• Top entry websites (where your visitors came from)
• Top exit sites (where your visitors went when they left your site)
• Most popular browsers used by your visitors

posted by Alenjoe @ 4:29 PM permanent link   |

Sitemaps is a simple way for webmasters to tell search engines about various pages on their sites that are accessible for crawling. In its simplest term, a Sitemap is an XML file which lists URLs for a site all along with additional metadata about all URL (when it was finally updated, how often it typically changes, and how significant it is, relation to other URLs in the site) so that search engines like Google, Yahoo, Msn etc can more astutely crawl the site.

Web crawlers generally discover pages from links inside the site and from new sites. Sitemaps supplement this information to permit crawlers that support Sitemaps to pick up every URLs in the Sitemap and study about those URLs using the related metadata. Using the Sitemap protocol does not assurance that web pages are incorporated in search engines, but provide hints for web crawlers to do a superior job of crawling your site.

posted by sarah @ 10:44 AM permanent link   |

Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence--or does it? Follow these easy steps and carve your slice of the cyber pie.

Preparation

Before going out to proclaim the glory that is your website, first make sure it's in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It's vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you'll lose business. It's that plain and simple.

Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you're ready for the next step.

Links

Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don't want to reciprocate links with a new website. So how can you advance if you can't get links? Thankfully, there are alternative solutions. When you're first starting out, don't spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.

Today's Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites--also known as "promotional articles." These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.

Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn't cut it. The better your article is written, the more it will appeal to website owners. In the end, you'll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you've written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.

posted by Horshan @ 10:28 AM permanent link   |

Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word, the most relevant keywords and phrases to sites which contain information about the art of making money on the Internet. Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors - for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, - keep in mind - your position lays in the hands of the search engines leading personnel.

When I say search engines, I am talking the major search engines. Google, Yahoo, MSN.

More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all the other search engines together. This major search engines, Using their leading position, are creating the "Internet laws", making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. remember Googles "Florida Update" from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.

posted by Horshan @ 10:26 AM permanent link   |

Web servers house your agency's web pages and "log" all the activities that occur on your website. By analyzing those logs, you can learn more about your website visitors and "measure visitor traffic." Agencies often use commercial products to compile and analyze this data.

Log analysis can help you determine:

1. Number of visitors who come to your website.
2. Number of pages viewed.
3. Average amount of time spent on your website.
4. Most frequently viewed pages.
5. Terms visitors type into commercial search engines to find your site.
6. Terms visitors type into your search box to find information on your site.
7. Top entry websites (where your visitors came from).
8. Top exit sites (where your visitors went when they left your site).
9. Most popular browsers used by your visitors.

posted by Alenjoe @ 2:29 PM permanent link   |

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.

Link popularity consists of:

• Number of links
• Quality of links
• Number of times people click on links to your site
• How long end users visit your site
• How often people return to your site
  

• Continue navigating your site?
• Link to your site?
• Bookmark your site?
• Return to your site?
  

• Substantial and unique content
• How other sites are linked to your site (anchor text)
• Site usability
  

posted by Alenjoe @ 4:02 PM permanent link   |

Link Exchange for High Page Rankings

To master the art of text link exchange, initially we must understand exactly what is a the meaning of back link? A back link is a hyperlink on a website that point to the other. The total number of websites hyperlinking to a particular website is called back links. Link Exchange as the name implies is the method of exchanging text back links in two or more websites to enhance the link popularity of the websites that is involved. The techniques of Link Exchange if done correctly, further boost the Page Rank as well as search engine ranking of a website.

How to locate a Website for Link Exchange

Finding a pertinent web site for exchanging link is not such a tough thing to do. You can merely Google 'submit URL link exchange' and you will find a list of websites that ease quick link request submission. 'Submit URL' is in fact a faster means of performing web site link exchange but the catch here is to idiom a personalized link exchange request in such a way that it yield you higher conversion. If you have finished all things right and manage to get pertinent one way text link exchange, you can anticipate your website rankings to fire up.

Things to kept in Mind while Exchanging Links

There are few things that you should be kept in mind if you get optimum advantage from the link exchange. Firstly you must only exchange links from industry pertinent websites. If you are a traveling website, only travel link exchange will enhance your rankings for travel linked keywords. In addition, keep a check on the number of reciprocal links on your website. Needless to utter, also make certain the text links comprise the target keywords in anchor text.

posted by sarah @ 2:54 PM permanent link   |

There are ways to develop online visitors. You need to stay in touch with people and make multiple touches. People usually need 5 to 7 touches before they will buy. The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.

1. DIRECTORY - Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter "link exchange software" into your favorite search engine for help with setup.

2. TEACH A COURSE - Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an auto responder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. Then as people sign up, they will learn more about you and your products and services.

3. EZINE EBOOK - Forget about small daily or weekly e zines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.

4. TIP OF THE DAY - Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via auto responder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.

posted by Horshan @ 10:22 AM permanent link   |

Directory structure

Most search engines don't recognize anything beyond two directory levels. They will index 40 to 50 files in those directories and do it alphabetically. It is crucial for you to place your most important pages at the first or second directory level, breaking it up into 50 files per directory. Be sure to name your files and directories with your keywords. Don't underscore to separate keywords. Instead, use hyphens. Don't stuff too many keywords in your file or directory names. Make them keyword rich but not too long. Name image files after keywords, which is particularly important now that many search engines have image searches. Name your PDF files after your keywords as well.

Entry pages

Pages that bring you traffic are entry pages, and each should be optimized and submitted to directories and search engines. Make the pages stand-alone, like your home page. When a visitor lands on one of your entry pages, the visitor needs to know where they are, who your organization is, and what the page is about. Include full navigation on all entry pages and make it obvious what the page and site is about. Don't assume visitors will find the index page first.

Robots.txt file

Search engine robots will check a special plain text file in the root of each server called robots.txt before indexing a site. Robots.txt implements the Robots Exclusion Protocol, which allows the website administrator to define what parts of the site are off-limits to specific robot user agent names. Web administrators can disallow access to the Common Gateway Interface (CGI), private and temporary directories, for example, because they do not want pages in those areas indexed . Learn more about search engine indexing and robots.txt files.

posted by Alenjoe @ 2:36 PM permanent link   |

Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people.

For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more traffic for you, and less traffic for your competitors.

Visitors to your website probably won't care about the page's rank. However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it?

How is Page Rank determined?

Page Rank is basically determined by backlinks. A back link is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your Page Rank will be.

However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. This means that a PR 7 page could actually give out as much weight per vote as a PR 3 page if it had too many outgoing links.

posted by Horshan @ 2:30 PM permanent link   |

Here are some tips to help you create a good site structural design and navigation scheme. These tips, when used with keyword and link best practices, will help search engines find the content on your web pages.

Navigation

• Be consistent and consolidate information wherever possible. "Help", "FAQ" and "Instructions" can be all put into one page or one category that makes it easy for users to find that type of information. Break information up inside the category if you need to. In addition, saying "Instructions for filling out such and such form," uses the keywords of what the page is about, helping search engines find the page.


• Use breadcrumb trails. This type of navigation literally creates a trail that users can follow back to where they came from. For example: Home > Category 1> Bucket A > Bucket B > Bucket C. Breadcrumbs are used in conjunction with regular navigation. They don't replace it. They are nearly always text links, in a smaller font. Large sites should have top-of-the-page navigation pointing to the top-level pages and category navigation on the left with breadcrumb navigation on the page itself. Footer navigation should be placed at the bottom of the page.


• The footer of web pages is also important. It is important to give your users a quick way to the home page or key pages. The footer is a good place to put text-only links that are redundant to the top-level navigation, so your user doesn't have to scroll back up to the top of the page. Supplying this added convenience also allows another chance for you to use those important keywords, and helps users who have their graphics turned off.


• Use keyword phrases within your main content links. These links may go to the exact same place as top-level navigation links but they're labeled with keywords related to the same topic. For example, a top-level navigation link may be labeled "Local Weather Forecasts," while a text link lower down on the page from inside a paragraph (pointing to the same page) might say "Weather for your Zip Code." Since users and search engines use both terms heavily, you are covering your bases by taking this extra measure.


• Always use a sitemap. Search engines love to have a site map through which they can quickly and easily access your site's pages for indexing. When creating a site map for your websites, be sure to put it at the root level (not within any subfolders or directories), link to it from your home page, and name it site_map.html (or .htm, whichever extension you are using for your site). A table of contents is also helpful in some cases.


• Simply create a list of links (similar to an outline format) that shows how the pages of your site are linked to from each upper tier page, and name these links using keyword-rich, but relevant, text links. Add a small paragraph about your organization, or about the subject matter of the page, at the top of the page. Keep the site map page simple, using no graphics (or very few if necessary, perhaps your organization's logo). Be sure to link to your site map or table of contents near the top of the homepage as it will be picked up by crawlers. And when submitting your site's pages to the major engines, be sure to submit the site map page as well as your home page.

posted by Alenjoe @ 11:00 AM permanent link   |

Providing a search function is one of the most valuable tools you can provide for visitors to your website and many good options are available to you.

Inexpensive Search Engine Solutions

Search engine solution prices have dropped dramatically, making it affordable for even the smallest organization to add a search function to their website. Below are several easy-to-implement and inexpensive search engine solutions.

Inexpensive solutions include:

• A link to a search engine that indexes your content
• A search box from a search engine that indexes your content.
• Small business or enterprise solutions from major search engines, which can be as inexpensive as $2,000.
  

Hosted Search Solutions

Hosted search services live on a server located and are managed by a search hosting company. The host's crawler indexes the pages on your website and stores the index in a database on the remote server. When a user searches your website, the request is directed to the remote server, returning the results to the user.

posted by sarah @ 10:58 AM permanent link   |

There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.

Directories

Submitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high Page Rank. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.

Link Exchanges

A very common practice to improve your Page Rank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.

Forum Signatures

If you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your Page Rank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum.

Buy Advertising

Although it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your Page Rank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.

Articles

This is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.

posted by Horshan @ 5:51 PM permanent link   |

Look at your Log Files. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.

Log files

• Capture the "exact phrase" that searchers entered.
• Give insight into the number of words searchers are using.
• Provide a rich source of keyword data.
  

Remember, log files only show the keywords that have brought users to our site. They don't show you the unsuccessful keywords that didn’t bring users to your site.

Be sure you target your content to address the following:

• Variant spellings
• Slang, acronyms, and abbreviations
• Plurals
• Synonyms

Keywords may have multiple meanings."Accessibility" might mean "handicapped access" or "website monitoring." "Chips" may refer to the snack food or computer part.

Pay attention to keywords used alone or combined with another word. For example, "passport" by itself is likely a search for information; "passport" searched with a location is likely a search for services. Keep this in mind when choosing keywords for a page.

posted by Alenjoe @ 3:35 PM permanent link   |

Below is a list of best practices compiled by the Web Managers Council that web managers should follow for managing their search engine:

• Choose a good search engine. Acceptable search engines include commercial search engines, search engines that operate as a web service (application service providers), search engines developed by organizations, the free search index available at no cost to federal agencies.
• Practice good usability.
• Place a "search" box or a link to a "search" page on every page of your website. The search box or link should be entitled "Search." Usability studies demonstrate that search boxes are most effective when placed in the same position on all pages (usually within the upper third of a web page).
• Provide a long search box. Create your search box (entry field) at least 35 to 40 characters wide. This will allow users to self-detect more errors when they see what they have entered.
• Provide readable search results. Results should be in an easy-to-read format that shows visitors the term they searched for and highlights the term in the title and description of each search result.
• Ensure comprehensive results. Ensure that your search engine, to the extent possible, can search all of your content that is available to the public. This includes providing access to searchable public databases. A new tool that is available to help you with this is sitemaps. You also will want to know how deeply, that is how many levels down from your entry pages, your search engine indexes content.
• Don't search restricted information. Ensure that sensitive, restricted, or classified information or information that contains personally identifiable information - such as social security numbers - is not included in any web-based file that could be retrieved using a government-owned or commercial search engine.
• Provide search help. Many people are unfamiliar or unskilled at using search technology, so provide help, hints, or tips, and include examples.
• Index content frequently. Index the content of your website at least once a month. Content that is added and updated frequently, such as press releases, should be indexed more frequently; however, content that changes infrequently, such as archived or historical documents, may be indexed less often.
• Have a quick response time. Your search engine should produce results in less than three (3) seconds (on average). Monitor and log search response times to ensure that adequate hardware and software capacity is available to achieve this response time standard.
• Ensure relevant results. Routinely identify the common search terms used on your website, evaluate the relevancy of your search results for those terms, and configure your search services to provide the best ranking possible. You should conduct this review at least quarterly.
• Provide an advanced search function. Although usability research indicates that very few people use "advanced" search features, you should allow visitors to conduct more refined, focused searches to achieve more relevant results. For example, you may want to provide options for searching within certain sets of information, databases, or applications.
• Search beyond your website. Provide options for broadening searches beyond your website. This may include a search of a "parent" organizational.

posted by sarah @ 11:30 AM permanent link   |

Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in any good website promotion program:

1. Know Your Product, Describe it Clearly

2. Use Powerful Copy in Your Website, and Sales Materials

3. Create an Aggressive Link Program

Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on the golf course and you get asked the inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.

2. Promote your product with powerful copy

If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The Search Engines also demand a clear product definition and clear product descriptions. But in this case the result should be Search Engine Optimized copy. This is because the Search Engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of "keywords".

If the task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See "website promotion programs".

3. Create an aggressive link program

Trading links with "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The other important purpose of your linking strategy is to impress the Search Engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and most of the other major Search Engines give a much better ranking to sites with incoming links from relevant high traffic sites.

The bad news is a productive link exchange program takes quite a bit of time and effort, and will take up to six months or more to do properly.

The good news is there are website promotion professionals who will plan and execute a link exchange program for you as part of a package of promotion services. This makes it very economical. See "website promotion programs".

posted by Horshan @ 3:26 PM permanent link   |

• Search engines prefer pages with at least 250 characters.
• Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site. For example, consider using the search term "car sales" rather than "vehicle auctions." Get inside the mind of the user.
• Map keywords and phrases to their implicit intent. How are the keywords related to how the visitor is trying to solve their problem? How do the keywords and phrases relate to what stage visitors are in their seeking process? What would the visitor consider a success based upon the keyword? Use these keywords to plan internal hyperlinks that provide the most relevant and persuasive content.
• On your home page, select phrases that describe the general theme of the site, but don't try to cover everything on your home page.
• For your site's internal pages, identify the most important subject of that page and pick words that are specific to that subject.

posted by Alenjoe @ 12:54 PM permanent link   |

Regularly reviewing your internal and external links is one of the requirements for managing your agency's website, as outlined in OMB Policies for Federal Public Websites. According to OMB, you must have "reasonable management controls" to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy.

Review links is important

• Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.
• Broken links keep search engine spiders from properly indexing your site.
• Broken links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.
• Even if links are not "broken," they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.

posted by Alenjoe @ 10:59 AM permanent link   |

If you initiate Search Engine Optimization of your web site, you possibly have done a few studies about SEO technique through forums as well as articles. You may have fairly worked out a roadmap of how to carry on with the site optimization method. While you may be lucid on 'what to do', it would also assist to understand 'what not to do'. Very often, SEO professional misses out these critical aspects of search engine optimization rendering every site optimization work 'useless'. Here are the some avoidable situations while you are hauling out SEO for your website.

1. Optimizing for the incorrect keywords:
2. Spamming
3. Creating search engine roadblock
4. Having fewer content / Non-original content
5. Utilize session IDs
6. No efforts in receiving incoming links
7. Relying on top of one-time SEO
8. Showing edginess

posted by sarah @ 2:47 PM permanent link   |

What is It?

Search engine robots will check a special plain text file in the root of each server called robots.txt before indexing a site. Robots.txt implements the Robots Exclusion Protocol, which allows you as a web manager, to define what parts of your site are off-limits to search engine crawlers. For example, Web managers can disallow access to the Common Gateway Interface (CGI), or private and temporary directories, because they don't want pages in those areas indexed.

Here is some general information about robots.txt files.

Robots.txt File

The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. The robots.txt file is made up of two parts, the User-agent and the Disallow. The User-agent specifies which robots to allow or disallow and the Disallow specifies which directories robots can or cannot crawl. The robots.txt is a gentleman's agreement and some crawlers, such as Google, may ignore the robots.txt file that disallows all crawling.

posted by sarah @ 6:20 PM permanent link   |

If content is sovereign, then linking is the queen that share his throne. We have all hear about addition of content to your site in order to give the search engines fodder to devour.

But the top secret to luring the search engines is the type of links to your site. Today's search engines look very cautiously and seriously at who is linking to you, and what it is that they says about you. Links from a head in your business carry a lot of weight and means that your site is significant. Two links from business leaders means your site is even more significant. 100 links from arbitrary web sites, from industry you are not even linked with, means almost nil. Thus, receiving links is only the beginning; the vital thing is receiving good links from excellence web sites.

Why do links stuff?

Since the advent of search engines like Google and their Page Rank, search engines have put a bunch of weight on links to a site. There used to be easy ways to obtain good rankings: Meta tags, keyword density, titles, etc.

posted by sarah @ 10:54 AM permanent link   |

Three simple steps that helped to double the site traffic in a month.

1. First, I made the most of Technorati tags. I tagged every key word in all my posts. Initially I did this by hand but then I discovered a WordPress plugin called SimpleTags that made the work a whole lot easier. I found that by tagging my post efficiently they were getting a lot more attention than their untagged counterparts, and as an added advantage I was getting focused, quality traffic to the site!

2. I leveraged my existing site. I have been running my business site for a few years and that was getting modest level of traffic that was significant to my blog - so why not try to make some of that to my new blog! I placed a few FeedBurner title animator blocks on some of my most popular pages and after a day or so I noticed a major increase in traffic for 5 minutes worth of work on my part.

3. Finally, I made efficient use of trackback links to popular sites. If I remark on a post on another site I would make sure that I set up the suitable trackback for it. The results from this are varied depending on the site and post that you are linking to but since I liked to remark and work together with the wider blogosphere anyway, it was free traffic!

posted by Alenjoe @ 1:02 PM permanent link   |

A search engine functions, in the following order

1. Web crawling
2. Indexing
3. Searching

work by storing data about numerous web pages, which they reclaim from the WWW itself. These pages are reclaimed by means a Web crawler, a robotic Web browser which follows each link it observes. Exclusions can be made by making use of robots.txt. The contents of every page are then analyzed to resolve how it must be indexed. Information about web pages is store in an index database for use in later query. A few search engines, like Google, store all or portion of the source page and data about the web pages, but others, such as AltaVista, store each word of all pages they find. This cached page always hold the real search text because it is the one that was actually indexed, so it can be especially useful when the content of the modern page has been updated and the seek out terms are no longer in it. This problem may be considered to be a placid form of linkrot, and Google's usage of it raises usability by gratifying user view that the search terms will be on the return webpage. This satisfy the principle of least amazement since the user in general expects the search terms to be on the returned WebPages. Increased search relevance make these cached pages very helpful, even ahead of the fact that they may contain information that may no longer be available in another place.

When a user enter a query into a search engine, by using key words, the search engine examines its index and provide a list of best-matching web pages according to its criterion, generally with a small summary containing the document's heading and at times parts of the text.

posted by sarah @ 3:28 PM permanent link   |

Effective link building is a complex affair and can be a tremendously time consuming and difficult task. However quality links are extremely powerful and a steady flow of incoming links is necessary for any website hoping to struggle in the search engine marketplace.

Deep Linking Google will provide more weight to a site with 500 links all pointing to dissimilar pages on a site than it will a site with 750 links all pointing to the homepage.

Varying Anchor Text Many webmasters consider that the more keyword rich anchor text links to the target page the improved. As discussed, when sites acquire links naturally they have little control over where the external site links to. This is the same for the anchor text of usual links i.e. the webmaster has little manage of the anchor text of inbound links.
It is highly likely that a website with compelling content will acquire links from a diversity of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trust directories and communities will be discussing the site in Blogs and forums.

posted by suzan @ 5:29 PM permanent link   |

Landing page optimization in Search Engine Optimization (LPO), also identified as webpage optimization, is an Internet market method with the aim of humanizing a guest's acuity of a website. A landing page optimization is a webpage that appear when a latent client clicks on an ad or a search engine result linkage. This webpage will typically show content that is a logical extension of the poster or else link. Landing Page Optimization aims to give page content and manifestation that make the webpage more tempting to target audience.

Landing Page Optimization Bases

There are three main types of Landing Page Optimization based on targeting:

1. Rule-based optimization - The page content is customized based on information obtain about the guest's search criterion, geographic data's of basis traffic, or else other identified generic constraint that can be use for overt non research based customer segmentation.
2. Active Targeting - The page content is attuned by correlating some known data's concerning the guest to expect future events based on prognostic analytics.
3. Social Targeting - The page content is fashioned using the application of publicly available data's through a system based on tagging, referrals reviews, ratings etc.

posted by sarah @ 3:57 PM permanent link   |

It's quite common for certain pages of a website to receive disproportionately more inbound links than other pages of the site. These pages tend to rank well compared to other pages of a site. Use Yahoo Site Explorer, Google Webmaster Tools, or your analytics program to find which pages have the most link love and which ones have the least. You can strengthen the weaker pages by pointing some contextual links from the strong pages to the weak ones. It's usually best not to link to them from every page of the site, just from a few that have strong linkage.

Internal links don't carry as much weight as links from other sites, but they can still make an impact.

Usability Benefits

When done right, contextual internal links also can help improve the usability of a site. By adding links to the content of your site that are relevant for the user, it provides another path to the destination you're trying to lead them to. Multiple paths are a good thing in site navigation. Usability studies have shown that users are more likely to click on a link in the text of a page instead of those on a navigation bar, because it feels more natural.

posted by sarah @ 4:24 PM permanent link   |

Always we have question that Home page have the Page Rank 5 or 6 but the links pages with 0. The above question asks whether you should deem linking to a PR 5 site when the links page is a PR 0.
This can be explained with few different reasons:
Reason 1 - The links page is newly added and has not had a PR assigned to it in the Google toolbar.
Reason 2 - Links page is not being linked to, or is linked to using a dynamic link.
Reason 3 - links page is hidden deep in the navigation of the website. Some webmasters bury the link to their links page deep within their site, so that the only way a search engine spider will discover the links page is by following 3 or 4 links from the homepage. When this is done, very little (if any) PR flows to the links page.
Reason 4 - Multiple links pages conceal the page your link is found on.
Reason 5 - Check for a robots.txt file on the site which is requesting the link exchange. If there is one, make sure that there is no control that disallows the spiders from accessing the links page. This is a technique that will avert the search engines spiders from visiting the links page, so no PR, and no advantage, is passed to your site.

posted by suzan @ 12:50 PM permanent link   |

One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability.

You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text. (Anchor text is the highlighted text in the link.) When working on improving rankings for a site, people usually try to target links from other sites (external links) that have the desired anchor text related to terms they want to rank for. However, contextual internal links can also be effective in helping to improve a site's rankings for targeted keyphrases.

Context is the Key - Link Within Your Content

Your website's text content is filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. To start improving your internal linking strategy, go through your site section by section, page by page, and see where it would make sense (from a user's point of view), and insert some contextual links to other pages that you want to rank better.

Be sure to use the keywords/phrases (in the anchor text) that you would like the destination pages to rank for. In your links to these pages throughout the site, vary it up and don't use the exact same phrases in anchor text, or it will look artificial to both search engines and users. As you are doing this, make sure that the target keyphrases show up on the destination page in some form. Links are more effective if the terms in the link anchor text also show up on the page. One area where this is useful is to help a site rank for both plural and singular versions of a word.

The surrounding text can help too, so you may want to tweak the sentences and paragraphs around your links to improve the contextual value.

When you're finished, get some feedback from outside users to make sure it still looks natural.

posted by sarah @ 3:47 PM permanent link   |

Link doping in search engine optimization refers to the effect and practice of embedding a large number of unwarranted hyperlinks on a website, in exchange for reciprocal linking. It is mainly used when describing blogs, link doping typically implies that a person hyperlinks to websites he or she has never visits, in return for a position on the website's blogroll, for the only purpose of inflating the obvious popularity of his or her own website. Since the search algorithms of numerous web directories as well as search engines rely only on the number of hyperlinks to a website to determine its significance or influence, link doping can effect in a high placement or ranking for the felonious website.

Initially used in an article published in Sobriquet Publication and on Blogcritics.org, link doping has been puzzled with the related practice of extreme hyper linking, also identified as "link whoring". While the two phrase may be used interchangeably to illustrate gratuitous linking, link doping carries the additional implication of deliberately striving to reach a certain level of achievement for one's website without having earned it through solid work.

posted by sarah @ 5:00 PM permanent link   |

A Link bomb (also referred to as a 'Google bomb') is Internet slang for a certain sort of attempt to persuade the ranking of a particular page in results shown by the Google search engine, frequently with amusing or political intention. Because of the method that Google's algorithm functions, a page will be ranked high if the sites that has link to that page utilize consistent anchor text. A Google bomb is formed if numerous sites link to the page in this way. Link bomb is used both as a verb as well as a noun. Google bombing is closely associated to spamdexing, the practice of intentionally modifies HTML pages to enhance the chance of their being positioned close to the beginning of search engine outcomes, or else to influence the class to which the page is allotted in a deceptive or deceitful manner.

The phrase Google washing was coined in 2003 to illustrate the use of media manipulation to alter the acuity of a term, or push out rivalry from search engine results pages (SERPs).

posted by sarah @ 6:11 PM permanent link   |

There are two types of links you can ascertain on the net. One way is to Exchanging links, where you provide a link from the links page on your site to the partner sites. Another one method is to ascertain only incoming links also called one way linking or Non-Reciprocal linking.

• Incoming Links

Only incoming links are the links getting from other websites without giving any back link. There are various persuasive reason and methods to create such one-way links which comprise linking back from a different site that you may own, publishing articles on article reproduction sites, submitting in directories and doing press releases in news networks.

• Link Exchange

Link exchange is a simple way to ascertain links from other sites to your site. In link exchange method, you trade links with likely partner sites by offering a link to their site from your own site. This process is a quick way to ascertain several hundred links to your site. However, it may not get you great benefits.

posted by Alenjoe @ 1:22 PM permanent link   |

Search engines often utilize the number of back links that a website has as one of the factor for formative that website's search engine ranking. Websites often use various methods (called search engine optimization) to enhance the number of back links points to their website.

There is a huge quantity of factors that determines the quality of a back link. The most significant factor is the page rank of the web page that gives the back link. Back links from top ranked sites are of superior quality. The Second major factor is the topic of the pages which are linked through a back link. If both sites discusses the same topic, the back link is pertinent and of good quality. Third, the significant factor is the anchor text of the back link. If the anchor text is connected to the subject matter of the website that the link is pointing to, then it is commonly called as good quality back link. A high-quality back link will certainly make better the page rank of your website.

posted by sarah @ 6:03 PM permanent link   |

Backlinks in search engine optimization (or back-links (UK)) are nothing but the total number of links to a web page or website. In the search engine optimization (SEO) earth, the number of back links is one sign of the popularity or significance of that website or else page (though other procedures, such as PageRank, are probable to be more significant). Outside of SEO, the back links of a webpage may be of important personal, semantic interest or cultural: they specify who is paying interest to that particular page.

In basic link vocabulary, a back link is any link received by web nodes such as web page, website, directory or top rank domain) from a new web node. Back links are also known by various other names such as inbound links, incoming links, inward links and inlinks.

posted by sarah @ 5:42 PM permanent link   |

The following simple keyword rules that must be followed while writing.

• Always write for people first.
• Position keywords after the post are written.
• Keep the number of individual keywords limited.
• Avoid using a given keyword too frequently in a document. The Internet is not a first grade practice reader.
• Position keywords in titles, headers, in text, and on new pages.
• Position keywords in graphic descriptions as suitable to explain them. Remember some programs use those descriptions to construe images for readers who can't see the graphics.
• Go back to read the text again read it as your human readers would. Take out the keywords that are unnecessary. Search engine spiders and people agree on that.

posted by Alenjoe @ 12:08 PM permanent link   |

Link Exchange request is always a spam mails. All these link swap requests you get every day asking you to link to online casino or pharmacy websites in swap for a link from some link form? But in the meanwhile the SEO community is being successful in summarizing the strategy for the most ideal link exchange scam.

Filling an Exchange Request

Link to your partners using one of the following options:

posted by suzan @ 4:37 PM permanent link   |

1.Pit your referrer logs
Check for your referrer logs each day. Cut and paste that day's websites you referred into an Excel spreadsheet and then review it once a month. Take the sites that refer to most traffic and do a backward link search for similar sites that you could also approach.

2.Find out who is linking with your competitors
Logic tells that if sites link to your competitors, they can also link to you. But do not stop at just sending 'me too' link requests. See carefully at the sites that are linking to your competitors. Which market sectors do they come from? Are there any surprises there? Is there a niche market that you did not thought about. Again for each useful site do backwards links search.

3.Pierce down through the directories
You can start with DMOZ, Yahoo and Looksmart. Look particularly for information sites or industry specific directories. Try to be comprehensive and explore as many relevant categories as you could.

4.Scan for the blogs
Search engines always love blogs for the reason that they are full of fresh content and extensive links. They're useful for linking since:

• Blogs are huge pointers to useful interesting sites


• When you are making a comment, you often get a link back to your site


• You will get a feel for the real news of the day

One of the top places to look is DayPop, a specialized search engine that will crawl more than 59,000 news sites, RSS feeds and weblogs at least once a day. You could find more blog search engines in The Search Engine Journal.

5.Look out for the ezines
Ezines usually provide more in-depth content than the blogs and they are published less often. Cumuli Ezine Finder and EzineDepot are good Ezine directories. You could also do a Google search so that if you're looking for ezines on photography you just enter the search term, 'photography ezines'.

6.Develop journalists
Find the traditional media in your market sector and watch what they are doing online. Start to maintain a record of key journalists and the type of story they cover. Make some searches on Google News - and note the latest news in your industrial area. If you are finding this useful you can also sign-up for Google's news alert service.

posted by Skarmund @ 4:02 PM permanent link   |

With search engines putting a constraint on direct reciprocal links, the chase for the elusive one-way inbound link is on. Someone who works with small business site owners, I've heard about every inbound-linking scheme there. In end, I've seen five strategies that really work consistently for receiving hundreds of links.

Yet there's recurrent interest in alternative linking strategies. Perhaps it is because the five major effective strategies involve an amount of hard work, and for lot of people, SEO is an endless magic hunt. So, prior to looking at those effective strategies, let's look at some of the easier alternatives.

.Link farms never appear to die. The latest variations attempt to pass themselves off as viral marketing, but are in fact a sort of endless pyramid scheme: you will link to me, so I link to someone, who links to any other. If you believe this will work, I admire your ability to maintain innocence despite all the mean names I'm sure everybody calls you.

.Many one-way inbound linking strategies drop into the great-if-you-are-lucky-enough-to-get-it, like winning a web award or featured on a high-PageRank website.

.Other one-way incoming strategies are in this-will-take-forever-to-get-anywhere, like offering to offer testimonials to all your vendors in exchange for a link to your site.

Now you have to know all the five strategies in order to gain a distinct benefit in the one-way link hunt.

1.Waiting for the Inbound Links
If you have good quality content you will get one-way inbound links naturally. Natural, freely given links are a vital part of any SEO strategy. But you cannot rely on them, due to two reasons:
1.Unluckily, "eventually" could be a very long time.
2.There is a fierce cycle: you can't get search engine traffic, or non-paid traffic, without inbound links; yet without inbound links, how is one going to find you to give you links?

2.Triangulating for your Inbound Links
Search engines have a tough time dampening reciprocal links if it is not direct. To get links to single website you offer in exchange a link from another site you also control. This seems to be a foolproof way of defeating the link-dampening ambition of Google and rest.

If you have more than one site, you are already employing this linking method. Few drawbacks are:
.You require having more than one website.
.The work necessary to set up this kind of arrangement and confirm compliance is not insignificant. The process cannot be mechanized to the same degree as direct one-to-one reciprocal linking.
.As with traditional reciprocal links, the links are mostly on "Resources" pages that are just lists of links. There's only a little chance of getting major traffic from these links.

3. Submitting for the Incoming Links
They are the renowned fairy lands of SEO: PageRank-passing, non-corrupt, no-fee-charging and well-run directories of relevant links. An SEO friend told me he knows 200 good ones. Plus, there is other type of directories: directories of partner programs, of websites using content management system, websites whose owners are members of any group, sites accepting PayPal, etc.

A link in a PageRank-passing link directory: it's a fine deal if you can get it. But let's say you also get links from all 200 such directories and a hundred more from the little niche directories.

4.Paying for the Inbound Links
Buying and selling text links on a high-PageRank web page is now a big business. Buying good traffic-generating links is a great alternative to pay-per-click advertising.

The cost of the hundreds of links obligatory for substantial search engine traffic could become prohibitive.

1.As soon as you stop paying, you will lose your link--you are really renting than owning, with no "link equity" building up.

2.Google is trying to dampen the impact of paid links on rankings, as exposed in various patent filings.

3.Given Google's task to dampen paid links' effectiveness, buyers have an interest in checking that a potential paid link partner is "passing a PageRank." But identifying these link partners is quite a task in itself.

4.Google is trying to dampen the bang of any "artificial" linking campaign. Having most of your links on Rank 3 or higher web pages seem to be a dead give-away that your links are "artificial," as the vast majority of web pages are PageRank 1 or lower. In the meantime, buying PageRank 0 or 1 links will have so little impact on a site's PageRank.

5.Distributing the Content
It is the fifth method of getting one-way inbound links the most promising: distributing the content

The idea is straightforward: you give other sites content to put on their sites in swap for a link to your site, generally in an "author's resource box," at the end of the article.

The beauty of distributing it for links is that it generally generates more traffic than links on a "resources" page. Also, your article will pre-sell readers on the worth of your site.

The downside is that it's not small amount of work to make original content and then distribute it to hundreds of website holders. But nothing good ever comes easy and on the net, one-way inbound links are very good thing.

In conclusion, there are a many ways of getting one-way inbound links, and if you're smart enough, you use all of them.

posted by Skarmund @ 6:26 PM permanent link   |

Keyword stuffing is measured to be an unethical search engine optimization (SEO) method. Keywords stuffing occur when a web page is loaded by keywords in the meta tags or else in content. The recurrence of words in Meta tags may explain why lots of search engines no longer utilize these tags.

Keyword stuffing had been used in the earlier period to get maximum search engine ranking and visibility for meticulous phrases. This technique is completely out-of-date and adds no worth to rankings nowadays. In particular, Google no longer give good quality rankings to pages employ this method.

Hiding text from the guest is done in several different ways. Text colored to mingle with the background, CSS "Z" positioning to set text "behind" an image - and hence out of sight of the visitor â€" and CSS supreme positioning to have the text positioned distant from the page middle are all frequent techniques. As of 2005, some of these unseen text techniques can be detected by main search engines.

posted by sarah @ 3:40 PM permanent link   |

It is said that in the internet marketing, content is the king. There is no doubt that strong copy and valuable information will eventually determine whether your site will be a profit or a money pit.

But, to get buyer ready to part ways with their hard earned cash they should find your site.

There are conventional methods that include text link banner ads, advertising, "sponsorships", and directory listings. While that is the only tip of the iceberg of the potential internet method available, they all are meant to do one thing:

Send a reader to your website.

Now, the world's number one search engine, Google, has a scheme in place that favors these links. To observe this in action, go to google.com and enter the following word as: miserable failure.

For those not inclined to test yourself, the search result is for the biography page of the at present President of the United State.

Obvioulsy, the White House has not occupied in a SEM campaign to target that phrase to lead to the page. But it does clearly reveal how Google works.

It's all regarding links.

Simply put more links of the known net that have the word "miserable failure" as the clickable content that point to that page. Don't get the outlook that SEO/SEM is as easy as that, but in a case there is a phrase that none wants to rank on, it's very easy to direct the rankings of Google.

Keeping that display in mind, the aim of every webmaster must be to get text links that point to their site with key phrase they are actively pursuing.

While it would take more than "out-linking" your online competition, it is a advantage to get your site as many links as possible.

posted by Skarmund @ 7:34 PM permanent link   |

Do a Time review - Take a few time out today and consider about how you use your time when it approach to blogging. Where is the greater part of your time going? List all the responsibilities in regulate that you put time in and ask yourself - What am I disregarding that I should be doing more of?

Give yourself a plan - One thing that I did in the early days of blogging was to set a schedule for me. An hour before parting for work to write a post or two and then in the evenings I dedicated my time to networking, email and moderate comments. Once a week I also put an hour away for some SEO and once a month I don't put away time for design.

Create a Points System - Another scheme that some bloggers use is to make a points system where they give themselves unlike points for achieving confident goals on their blog.

Get comment from others - I'd also recommend asking somebody else for their comment on this. Sometimes it is easy to get diverted on one feature of your blog without realizing it. Ask some blogger or a trusted reader or two for honest comment on how they think you are going. You might be amazed with what they come back with.

posted by Alenjoe @ 11:39 AM permanent link   |

Building a marketing promotion through the utilize of an Internet marketing technique such as linking can sometimes cause more harm than good if you're not careful.
In order for linking to be effectual you must fully realize how this internet marketing technique works. First, be aware that building up a series of links all over the internet is not efficient. It is far better to create a few class links than a plenty of links that do nothing for you. Never, ever place links on your web site that affix to a competitor's web site. While this may seem patently evident, it is a mistake that is made far too frequently. There are much better ways to power your target audience to your site.
Another concept to keep in mind concerning the internet marketing technique of linking is that it is always enhanced to link up rather than down. What this means is that you want to ensure out the hits of any website you are considering linking to and only let a link to your site to be placed on a website that has at least as many hits as your own site. More is always recovered. It simply doesn't make any sense to link to a site that has appreciably less hits than your own site.
As a final point, consider reciprocal linking. This internet marketing technique is merely a matter of exchanging links with another website. In fact, many sites make reciprocal linking a necessity before they will accept a link from your own site. Placing links to other websites on your site can actually be advantageous, if done in the right way.

posted by suzan @ 4:10 PM permanent link   |

Google Webmaster Tools is a resource to determine the visibility of your pages on Google. It illustrates you who of our search queries make traffic to your site and lets you see where your site is included in the top search results. You will even be able to recognize your top content and view the words that other sites use to link to it.

Google Analytics gives further insight on how people land and navigate on your site, regardless of whether they turn up through Google search, pay-per-click ads, or other means. You can see which geographical region people come from, view your top landing page, and evaluate the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines.

Google Website Optimizer then allows you to act on the information you have gathered about your site and make real development. After identifying your high-traffic but low-converting pages, you can test different mixture of content to conclude which one most yields the result you are looking for.

posted by Alenjoe @ 12:01 PM permanent link   |

Search Engine Copywriting otherwise SEO copywriting is the rewrite of text on the website page in such a way that it continue to plead to the site surfer while being friendly to the Search Engines. Search Engine copy writing is an expert field with the aim of optimizing your site content so that search engines are apt to rank your site higher when keywords interrelated to your company is searched. One may query the need intended for Search Engine copywriting, when they formerly have the finest of best copy on their website. The fact is that at times, even the best written copy by the utmost copywriter might not produce the rankings on the search engines that you had hope for, despite the detail that you have a product or service, have spent an astounding quantity of time and currency in structuring that site. Fascinatingly, since Search Engine Copywriting attempt to focus on particulars, it typically improves even human spectators appeal and lucidity rather than hurting the imaginatively written copy.

Search Engine Copywriting assist in optimizing your site in such a method that; a) It ranks very much on the search engine results with your business precise keywords. b) It succeeds in carrying excellence human traffic to your site and spawns more potential for sales and c) is planned to bring long term gratis traffic through customary search engine rankings.

posted by sarah @ 3:29 PM permanent link   |

Although the blogosphere is a new space on the web, it is starting to become a busy. Millions of bloggers are writing on a daily basis and many of them are writing on related subject. Because of the complete number of blogs fighting for the similar subject, it is becoming harder to become accepted, so the question is how do you make your blog stand out from the rest?

• Content
• Usability
• Visibility
• UniquenessReaders

posted by Alenjoe @ 1:09 PM permanent link   |

Google's Blog Search is a blog search engine that indexes your blog posts by crawling XML feeds rather than of the real blog html page. The Blog Search includes all blogs which publishes a site feed: If your blog is not included in the Blog Search, you might want to chime them.

Here is the list of positive and negative factors which decide how you rank in Google's blog exploration.

Positive Factors

posted by suzan @ 6:38 PM permanent link   |

Google would not follow or take the note of anchor text on a link which has an additional little bit of html code telling the search engine "nofollow" - and this code is generally found on blog comments.

The initiative behind no follow was to inform the search engines that you did not review or sanction this page the link is pointing at.

So you might wonder is there any point in receiving no follow links? Sure there is. Having a entire range of links pointing at your site is good for link spread, and I consider that to include no follows, though this point could not be definitively provided either way at present and there is a huge intense debate adjoining this in webmaster forums.

There is also an extra bonus from the follow links. Since these links are usually from blogs you would get some traffic from the comments that you leave - if the comments are applicable and interesting, you might even find that someone write a blog post and cite you - and it is a follow.

posted by Skarmund @ 5:30 PM permanent link   |

There are many areas to obtain content for your site. Keep in mind that all objects you use should be suitable to your site. Following are the useful sources:
Content Syndication Content on these sites is free when you give a link back to the original author's website. There are also sites that permit you to pay for content. Make sure you manually put the content on your site to prevent any SEO-related variance caused by browser-side addition system.

Government SitesContent made by (not for) the U.S. government does not have copyright security; it is free to use and in the public domain.

Open ContentThis is content that is accessible for alteration and redistribution because of what is called copy left, which mainly means the original author released their work on the state that no one else can assert original authorship. You might also desire to ensure into content released under a Creative Commons license; there are several variation of this license, and not all of them will let you repost content liberally.

RSS feed Content If you get a site that offers an RSS feed with lots of content related to your site, you should establish an RSS aggregator to put the content from the feed into your website. This method can be difficult for those without experience.

Create User Generated ContentYou can obtain content from your users by adding a Question and Answer or FAQ section to your site. You can also include a forum or blog on which your customers can comment.

posted by Alenjoe @ 1:03 PM permanent link   |

Yahoo, MSN and Google are the big search engines and directories. Everyone who creates a site wonders how to obtain traffic to their recently created site, this is the most significant question every new webmaster asks, is how to do this.

Fresh content is very significant in terms of search engine optimization. For example, a page that has its content simplified daily will find that search engine crawls the page more often than the other less active pages. Adding more fresh content to your site is very important since it keeps the search engines coming rear to your site.

Make sure you let alone linking to other webmaster that is not ethical, if you link to someone who the search engines ban it may affect your rankings on the search engine. Try to get other websites that are applicable and that already appear in the search engines to link to your website. Indexing is when a web crawler or spider goes through your site and reviews all the relevant keywords, links, and information restricted on your site. Not surprisingly, they often rank very extremely when you search for relevant words.

To construct links many webmasters use directories, article directories and reciprocal link exchanges and some higher webmasters use associate programs. There are a few dissimilar reasons why search engines place a high value on the web directories which are human-edited. Humans take the time to assessment the links and the sites making the directory link a dependable link which is approved.

posted by suzan @ 6:01 PM permanent link   |

If you been involved with promoting your web sites or optimizing you would have frequently search your famous keywords within search engines like Google to test where your site ranks. If you have to pact with more than 20 to 40 keyword phrase, checking your site ranking in the initial 30 results, across 10 main search engines can be a intimidating task.

Inspecting your site ranking of this magnitude can be extremely sore, particularly if you wish to do it all month, unless if you are use rank checking software. Google and nearly all other search engines depress the use of robotic software to test site rankings. All most every search engines clearly mention this in their Conditions. Understandably, they would akin to provision their own server resources and bandwidth for human guests and not misuses their resources that feeds content to software based query.

If rank-checking software like Web Position Gold is installed to check ranking for 50 keyword phrases in the first five result pages, Google have to deal with 50 x 5 = 250 software drive search query. If the ranking were checkered every month, Google search engine have to deal with 3,000 search queries for every year for each site holder running automatic rank checking software.

posted by sarah @ 4:30 PM permanent link   |

When adding up content to site, it is most likely a good thought to evaluate your site to its related challenger that rank well in the search engines. If you feel your site has better optimized content than they do, you can create to focus on other feature of your site, like links. But this part is for when you require content and there are three special ways to get it: writing it manually, getting someone else to write it, or using content that subsist anywhere else.

Writing content yourself can involve some different techniques; focus on writing articles and writing abstract of other online articles. And since writing your individual articles is self-explanatory, If you are going to sum up other article that are linked to your site, make sure the synopsis have the suitable keywords and that the article is certainly related to your site. This is clearly much quicker than writing whole articles, but you do want the original author's consent. Instead of writing whole articles, you can also write short evaluation about websites.

Using content that already subsist is the quick and easy method to add content to your site. It is significant, though, to avoid copyright infringement putting someone else's matter on your site without their consent unless, of course, you like getting charged. The most important thing to remember is that you do not require registering for a copyright for it to still be copyrighted material.

posted by Alenjoe @ 4:00 PM permanent link   |

Over linking within a web page or another hyperlinked text is the feature of having numerous hyperlinks.

Over linking is characterized by:

• A great proportion of the words in every sentence being rendered as links.
• Links that have minute information content, such as linking on precise years like 2008, or needless linking of general words used in the common method, for which the person who reads can be expected to realize the word's full meaning in context, without any hyperlink aid.
• A link for any solitary term is excessively repeated in the same article. "Excessive" is nothing but a single link for the same term in a row or a paragraph, since in this casing one or more replica links will almost certainly then appear unnecessarily on the listener's screen.

posted by sarah @ 3:12 PM permanent link   |

Start newsletter

If do not know to create a newsletter for your pages. You can start a newsletter with a little searching reading, and constant email sequence that you offer as a newsletter attracts interested subscribers. Your projection needs repetitive contact. Time again I see responses from projection after several contacts.

Get your own websites

Most associate marketing programs provides refer pages to accept responses from advertise. Your own websites enables you to fight with successful internet owners. It gives you the capacity to develop a mailing list, the center of your marketing success. Increasing link popularity, many websites owners use link exchange, linking to related websites.

Add contents to your websites

Content must consists of useful informations that people wish to find on your websites, often in the structure of articles. Web marketers continually publish helpful articles they would care for placed on your websites.

posted by Horshan @ 4:28 PM permanent link   |

As a webmaster, can take good steps to increase your website's benefits from social book marking.

MAKE IT EASY

Make your visitors to social bookmark your website. This means offering them as many options as possible.

BOOKMARK YOUR PAGES

Bookmark your pages of yourself.this means signing up for accounts at several book marking services. Choose as many or as few as you wish, but remember that when it comes to marketing your website, the more venues the better.

SWAP BOOKMARKS

If you explore Google for "Grab the Book marketer For Your Site", you will find other websites that are vigorously courting social bookmarks. All you have to do is present to bookmark some of their pages if they bookmark some of yours. It's a lot similar to a link exchange; apart from that it plays out on other websites. Now some social bookmarkers look suspiciously at such joint ventures, and some even think that webmasters should not be promote their websites at all.

PARTICIPATE

There are some services that don't characteristic much participation. Where you have the option, expand a large friend's list, so that you can easily share bookmarks. Bookmark, tag or remark on others' bookmarks.

BOOKMARK OTHER PAGES

Don't just bookmark your own pages alone bookmark those that link to yours. Choose particularly pages that are relevant, that do not compete directly with yours and that list very little of your competitors.

IF YOU HAVE A LIST

Make the user to bookmark any new page on your website that you want to produce traffic to.

HAVE OUTSTANDING CONTENT

If your content doesn't stand out, the best you can do is your own artificial book marking. Sure, that can help out, but it's nothing compared to the power of thousands of people book marking your web pages because they think it's just overwhelming.

posted by suzan @ 3:08 PM permanent link   |

A simple way to find a definition within a website rather than visiting an online dictionary is glossary. In some cases I found a site where the owners have smartly linked a likely confusing term to an off-site explanation which is kind to the customer but a waste of a great SEO chance. Whenever an instance arises where a link to a description would be meaningful it makes far more intellect to link to that content within your own site so that you can gain authority in the eyes of a major search engine.

Google’s algorithm is important an authority calculator; it believe a whole host of elements on your site and pointing to your site to decide where it should be ranked. The algorithm believe limitless elements including the individuality and importance of every page content to the number of links pointing to your site from other believable and appropriate sites. In this case, a small enhance in credibility can be gained by first having the added related content intrinsic to a glossary and second by linking a phrase from a page to its explanation within your glossary.

Additional benefit to having a glossary:

As an added advantage glossary pages also have a great opportunity at obtaining rankings for their associated explanation precisely because they have links from appropriate text pointing to them. As a result, a woodworking vocabulary might become an entry page for interested surfers or even a page where other woodworking sites link to for an explanation. In short, glossaries are just a win-win method for nearly any site.

posted by Alenjoe @ 4:10 PM permanent link   |

1. Write free reports for webmasters to publish and put your websites address in the footer. If you write high-quality content, articles will be published and lots of readers who like your articles will go on to visit your websites.

2. Arrange a project organization with List of Webmasters.

3. Add your sites address to email signature. Every time if you send an email, you will be promoting your websites.

4. Exchange your Links with Webmasters. This is another helpful for generating targeted traffics to your websites for free. It involves contact webmasters for a possible linkage organization.

5. Add a blog to sites and search engines. Blog to the search engines is the greatest way to get the search engine robots to visit blogs and attract visitors to your web sites.

posted by Horshan @ 4:09 PM permanent link   |

One of the main sources of traffic on the web is Google. As a result it makes sense that a blogger involved in building traffic to their blog would take some time to find out how Search Engines Rank sites.

Tips for SEO review on Blogs

It can be easy to get inundated by SEO so if you are new to it or want a place to begin here are a few fundamentals that you might want to work:

• Make the heading of your Posts is the title tags of Your Post Pages.
• Use good quality Anchor Text for inner linking.
• Pick a few posts to do some study of your use of Keywords as draw round in the SEO for Blogs post. You may like to alter some older posts to make the most of this information.
• Use Quality keywords in images in your posts if you are optimizing particular posts that contain images renaming them and using good Alt Tags with the keywords you are following can give you an improvement.
• Head tags in your posts should be proper and quality.
• Take some key posts that you want to develop the SEO ranking for. Link to them from menus.

posted by Alenjoe @ 3:05 PM permanent link   |

Title tag

When giving your websites your titles, you must include only your most important keywords. The title should also be as short as possible. Do not include words to separate your titles

Good content

All search engines support their search result on the contents you have on your WebPages, how they share to the keywords you desire to optimize your websites. It is best if you write your own website contents to prevent copyright violation. Search engine spiders similar to Googlebot also find out your ranking based on the keywords density on your websites.

Header tags

The Header tags of your websites should consist of main keywords, and Header 2 tags should consist of secondary keywords.

Bolding and Italicizing

You can bold/italicize your keywords all over your contents, as search engines to position greater weight on bold/italic words.

posted by Horshan @ 3:54 PM permanent link   |

If you have a disorderly mess of banners and multiple text ads on your site, unless it is a particular site of resources such as a recommended links section, link exchange or a topic related portal, etc. then you are tends to confuse your visitor.

Your visitor came there for an exact reason, and if they get there and are presented with a confusing mess, you can bet they will not attach around.

You have to guide the customer into what you have to offer them and why or how it will benefit them and then how they can get it. They will not take the time to discover all this out for themselves. Especially if it means weeding through a group of unrelated links.

Once your web site visitor recognize exactly what it is you have to offer, why they need it and how they can get it. then you have just raise your chances ten fold of making the sale.

posted by suzan @ 1:03 PM permanent link   |

We can see the importance of site navigation:
Ditch the haughty ideas and focus on the client.

Big thoughts are great when executed with usability in mind, but when they become an obstruction to clients, it is time to go back to fundamentals. Why? Because unhappy client do not change. You won't do any business, and you won't attain your other conversion metrics if you make people want to run away.

Navigation is the base of Usability

The first and important part of good usability is navigation. Nearly all other usability topics are built on, or in some way linked to navigation. This article will focus on some key tips you can use to develop your site navigation.

Navigation 101: Three click or Bust

When somebody visits your site for the first time, it's regularly their first point of contact with your company, so the link with them is quite brittle. On average, people are willing to give you three clicks to find what they are searching for, and if they can't reach their target end within those 3 little clicks, you have missing them. It's particularly significant to organize your navigation so that any page of your site can be attain within 3 clicks of any other page, because users don't forever enter at the homepage, particularly when they come from a search engine.

This point is actually what sparked this post. The ad agency mention above wasted two of these important clicks before a user was ever at the index page. Take a look at your site: When you have a new user, can they get to their target end in 3 clicks or less? If not, you require repairing your navigation. Users are likely to get lost without clear navigational path, so make it easy for them. Take time at the beginning of site development to make a good site map, and plan out navigational paths.

Redundancy is a good thing.

Give multiple paths to the same end. Take x product and make sure that client can get there through the main navigation, the related links in the text of the site, and through any other paths that make sense, for example through site search results. The key is to imagine like a user.

Get outside comment.

When developing a site, particularly navigation, it often is essential to get some people to visit your site who are completely unknown with your site and products, and get their feedback. You might be surprised. Often outside comment can you step back and see some fault you weren't aware of.

Make sure it is easy to read.

Keep in mind that eye-tracking reading have shown the users eye tend to descend toward the top and left sides of the screen, starting with the top left corner, so those are prime place for navigation. Users should never have to scroll to get navigation links.

posted by Alenjoe @ 12:37 PM permanent link   |

We can see the importance of site navigation:
Ditch the haughty ideas and focus on the client.
Big thoughts are great when executed with usability in mind, but when they become an obstruction to clients, it is time to go back to fundamentals. Why? Because unhappy client do not change. You won't do any business, and you won't attain your other conversion metrics if you make people want to run away.

Navigation is the base of Usability

The first and important part of good usability is navigation. Nearly all other usability topics are built on, or in some way linked to navigation. This article will focus on some key tips you can use to develop your site navigation.

Navigation 101: Three click or Bust

When somebody visits your site for the first time, it's regularly their first point of contact with your company, so the link with them is quite brittle. On average, people are willing to give you three clicks to find what they are searching for, and if they can't reach their target end within those 3 little clicks, you have missing them. It's particularly significant to organize your navigation so that any page of your site can be attain within 3 clicks of any other page, because users don't forever enter at the homepage, particularly when they come from a search engine.

This point is actually what sparked this post. The ad agency mention above wasted two of these important clicks before a user was ever at the index page. Take a look at your site: When you have a new user, can they get to their target end in 3 clicks or less? If not, you require repairing your navigation. Users are likely to get lost without clear navigational path, so make it easy for them. Take time at the beginning of site development to make a good site map, and plan out navigational paths.

Redundancy is a good thing.

Give multiple paths to the same end. Take x product and make sure that client can get there through the main navigation, the related links in the text of the site, and through any other paths that make sense, for example through site search results. The key is to imagine like a user.

Get outside comment.

When developing a site, particularly navigation, it often is essential to get some people to visit your site who are completely unknown with your site and products, and get their feedback. You might be surprised. Often outside comment can you step back and see some fault you weren't aware of.

Make sure it is easy to read.

Keep in mind that eye-tracking reading have shown the users eye tend to descend toward the top and left sides of the screen, starting with the top left corner, so those are prime place for navigation. Users should never have to scroll to get navigation links.

posted by Alenjoe @ 12:37 PM permanent link   |

The main element for the development of the website is getting high quality internal linking. When the website is linked with other site, then the search engines passes the value for the term or phrase used in the anchor text link. To improve the ranking of the site, people should target link from other sites which has desired anchor text. The website context is filled with the opportunities, so that the users finds more useful to choose the right path. Internal linking strategy can be improved by analyzing the site as per page, section and strategy. Use the keywords or phrases that will be useful to rank the page.

Most of the website receives more inbound links for their sites. The pages linked from other sites increases the rank, traffic and popularity of the site. Yahoo site explorer, Google webmaster tools can be used to find pages that are linked. It helps to strengthen and increase the weightage of the page. The internal links helps to improve usability of the site and add links to the content.

posted by Alenjoe @ 12:10 PM permanent link   |

The text that is in the links to website is very significant in determining the topic of your website. Partially, based on this text, search engine decide which keywords will be given more importance when searching for your website. The broader your website subject is described in the incoming links from other website; the easier it will be for great audience to find it. In the meantime most of the keywords in the link texts from other websites should be restricted to several keyword phrases that contain and stress your website's main theme. The similar importance is given to text following the link to your website. Taking into consideration said above its better to include the ability to add different titles and descriptions for each of your websites.

posted by suzan @ 5:41 PM permanent link   |

In a search engine optimization, content could really be more use than just supply information related to a particular subject. One should be more meticulous in exploring how to use content to extract more than one benefit from it in search engine optimization terms. For example if the content is automatically spread across the internet, it is more beneficial from the search engine optimization perspective than a still content on the site which is being read by search engine crawlers but not being circulated around. Now you would be put forth 2 major questions:

1. How could my content be circulated?
2. What use will I get in the long run?

There are many easy ways to get your content circulated over the net.

1. Circulation through other external means
2. Circulation throughout the website.

You will be curious to note how your content could get circulated across the globe. All you have to do is make the content as informative and interesting as possible and put it in social book-marking lists of websites like reddit, delicious, wikipedia, digg etc. and relax. If your content is good enough you might realize, that you are the most popular writer on the internet! Social book marking websites are well proved platforms where users reading your content want to keep the article in their favorite list. This is the easiest means of receiving repeated traffic on to your content pages, which in turn are the most liked about your web page by the search engines. Also, seeing the growing popularity of your content, more users like to read, bookmark and recommend it to others.

One should consider that for search engine optimization, more your web page is bookmarked, higher is the main concern search engines give to you. This exercise doesn't even require much effort than you writing a decent, informative and user-oriented content.

The second method is circulation through your site. The approach may sound similar to the one listed above, but is a different ball game. All you need to do is create a talk through your content. Discussion usually means sparking out a topic for users to like or dislike what you posted. This also involves accepting comments online where each visiting user expresses their opinion on the subject. This will generate an immense popularity for your web page and the site on the whole. In addition you would be surprised to note how your content becomes a point of discussion over diverse websites as well as discussion forums. Google, Yahoo, msn and other search engines are your fans! One has to note that this is the world of WEB 2.0 and more user interactivity you bloom, higher the rank you get!

Now you will be curious for the second major question of our discussion. Here one should be aware that with no social touch to your search engine optimization, the exercise would not yield results you had dreamt! Secondly, you are not only receiving popularity, but also extremely valuable back-links from related websites on the internet. Therefore when the search engines are counting the back-links to your website, you can be the one who is better placed. This is because you not only have the most appropriate links to your web page, but your links are mechanically growing arithmetically all along with your websites popularity.

posted by Skarmund @ 2:50 PM permanent link   |

Whether you are selling manufactured goods, business guides can be one of your best traffic generators. People are ever more turning to these local directories to look for supplies and services. Some charge for a listing, but many are free because they are just starting out and need to find listings. So get listed for free you still can. More businesses are still not taking benefit of this great source of traffics, so you could without problems be the only listing in your category.

You have heard that "It is not what you know but whom you know." is this more true than on the internet. Networking and exchange informations. You might even be capable to find a local meaning board where you can meet other business owners and prospects.

posted by Horshan @ 10:45 AM permanent link   |

A reciprocal link is a communal link among two objects, generally between two websites to ensure the mutual traffic. For instance: Alice and Bob have websites. If Bob's site links toward Alice's website, and Alice's site links toward Bob's website, then both websites are reciprocally linked. Website owner often submit the sites to reciprocal link exchange directory, in order to attain top rankings in the search engines. Reciprocal linking among websites is a vital part of the search engine optimization procedure since Google use link popularity algorithms to grade websites for relevancy.

Three way linking

Three ways linking (site A -> site B -> site C -> site A) is a special kind of reciprocal linking. The effort of this link building technique is to make more "natural" links in the eye of search engines. The worth of links by three-way linking method can then be better than usual reciprocal links, which are typically made between two domains.

Automated linking

In order to take benefit of the need for inbound links to rank fine in the search engines, a variety of automatic link exchange services have been introduced. Members of this scheme will normally agree to have a number of links added to all their web pages in return for receiving similar links back from new sites.

Link exchange

An option to the automated linking over is a link exchange forum, in which member will advertise the sites that they desire to get links to, and will in turn proffer reciprocal or 3 way links back to the sites that link to them. The links generate by means of such services are subject to editorial assess.

posted by sarah @ 3:53 PM permanent link   |

To write an article for submission purpose and you will need to submit it to 100+ web-sites or just too little major ones. The costs for copywriting service start at 10$ per 500 words and depend a lot on eminence of the article. As for submission you can do it yourself or find actually cheap options, for instance you can submit to bulk sites for just 10$. What about results? You will have an article planned on hundred of sites, that tells about your niche, and you will have a link which points to your site. There are good chances that Google will treat this page and the link as helpful.
You can sprint a free link exchange with sites and get inbound links, but in this case you will need to spend your time in finding sites that are willing to exchange links with you, also, you will have to put a link rear to this site. An option might be buying inbound links, it is easier to find sites that will put your link for some fee, but characteristically you will need to pay for a link each month, which is not a good investment, unless you have found a very good site associated to your product's niche.

posted by suzan @ 3:29 PM permanent link   |

Your URL all over

All things that may come in contact with a client should have your URLs on it. Business cards, newspaper ads, free giveaways your store window as you re- order your stationery and promotional stuff, just add your URL.

Set of connections with local business.

One of the largest part powerful strategies for promote your business is to team up business owners, especially those who previously have website. You maybe can learn a lot from their experience, and there are all sorts of ways you can effort together to benefit all.

posted by Horshan @ 10:13 AM permanent link   |

• Some blogs require a lot more posts than others in order to convince their readership. This depends upon a number of issues including:
• Covering Topics - For example a blog with a extensive niche with lots of breaking news each day will require a lot more posts to envelop it all
• Content Writing Style - Short sharp posts denotes you can get left with posting more in a day than if your blog is one that is all about producing longer and more in power ones.
• Demographics of Users - The type of user that you have an impact posting occurrence.
• Blogger Numbers - If you have multiple bloggers you will clearly be able to boost the output that they can fabricate.

More significant in my mind than actual numbers is that a blogger find a regularity and stick to it. This is important as it helps their users to know what to remain for and to line up them with your rhythm.

posted by Alenjoe @ 4:45 PM permanent link   |

Targeted web sites traffics are essential for every web site. But there are lots of web sites, and all they are different. Is it possible to create an entire plan of actions for getting targeted web site traffics to any type of web sites?

This entire plan to get targeted web site traffics can be split into 3 main stages:

Receiving Targeted Web Site Traffics.

Increase the customer support and Sales.

Adjusting Web Sites to Current Online advertise requirements.

posted by Horshan @ 3:34 PM permanent link   |

Incestuous linking is an SEO tactic used by a webmaster to promote an anthology of their own web sites, or those of close associates.

Due to the dominance of the search engine market in Google, and its original Page Rank technology, sites are considered to be more significant if they have great numbers of inbound links. If the coming inbound links are from highly ranked web sites, they will enhance the web site more. With the adopt of blogging as well as social networking sites such as MySpace, this has resulted in plenty of web sites that are inter-linked and can increase the ranking of a web site with no merit.

A blog (an synopsis of the term web log) is a website, typically maintained by an entity, with standard entries of comments, descriptions of actions, or new material such as graphics or video. Entries are normally displayed in reverse sequential order.

posted by sarah @ 3:28 PM permanent link   |

Are you infatuated by your web site's Google page rank? Are you inspired by the number that little green bar says your web site is worth? Do you think an increasing Google page rank is the key to more traffic than your server can grip and also to untold riches? Is your answer is yes you may wrongly understand the Page Rank Concept.

There is much more to effectual promotion of your web site than relying on the awareness that a high Google page rank automatically means an excellent positioning for your site in the search engine rankings. Of course it is nice to have that little green bar progressing further and additional towards the right. It makes you sense good but does it really matter.

posted by suzan @ 12:52 PM permanent link   |

The key to build a successful blog is to build interesting things. The topics always deserve the name of exploring the important element of the blogger written. Interested topics explore the work that has been fascinated by the writer. People would like to make research, learn more about it, discuss about and explore the things though they write many articles a day. Writer shows more interest in writing as well as in reading, so they are the first reader of their article than the other users interested on the web. There are wide concepts available to think more about the principles are
Starting blog - When you start to write a new blog, make sure that you are more interested in the topic chosen. It makes you more involved in your work. Hire bloggers - Hire a blogger for DPS. The ability to write is an important criterion, but the person should have to demonstrate the topic that has been probably written to initiate the next level.
Monitor interest levels - Interest level on the blog must be periodically reviewed. The natural interest level to raise the topic can be made possible by experimenting some of the post. Monitoring is more useful to take action when it drops.

posted by Alenjoe @ 12:16 PM permanent link   |

Search engine optimization is the action that can shoot your search engine rankings to astonishing heights. However, it can also establish to be the retribution of your Internet marketing campaign. Adopt the wrong advance and you can be in dire straits.

There are a few strict Do not's that need to be adhered to when it comes to Search Engine Optimization Services. The following are the few activities:

Meta tag stuffing

Do not use an overdose of title tags or keywords in your Meta tag's list. This will prove that you are anxious to get better your rankings without using 'fair' means.

Hidden text

Pretty often, optimizers use keywords in hidden text of their web pages. This kind of text is not observable to the user, but is crawled by search engines, hence optimizing the site for improved results.

Unrelated keywords

You should always use keywords that form the center of your site's content. Even though this might not be caught by search engines immediately, sooner or later, you might have to face the axe.

Link farms

When you get into off-page optimization, try and keep away from being linked to 'bad neighborhoods'. If a link farm which establish links to your website, you will not be penalized. However, if you link your site to a link farm, there are chances that the search engine banned you.

Penalized websites

Try to stay away from link exchange with penalized or blacklisted sites. Still you might not have done anything wrong on your site; you can be blacklisted by linking your website with banned ones.

posted by suzan @ 1:00 PM permanent link   |

Many SEO experts resist unnecessarily linking out to other sites. They point out some powerful basis for reaching that conclusion. The challenger of outbound links will point out that the SERPs tell the fairy-tale, and the search engine algorithms are not friends to those who link outwards. Most SEO experts tend to consent that linking out gives no actual boost in link popularity. They exactly point to the detail that the search engines, and specially link passionate Google, reward incoming links. The search engines are thinking to offer no weight to the links leaving to other websites. With that in mind, many website owners are unwilling to link out to other sites.That idea is now under discuss, as linking out works for blogs and helps to make the highly observe core site.
Along with require of link popularity advantage in the search rankings, there is also a extensive fear of loss of Google PageRank. Google PageRank, of course, is Google's geometric calculate of the importance of a web page on the internet. The PageRank calculation is based on the number of incoming links, and of their excellence in the form of the transferring page's own PageRank. Since PageRank run from one web page to the next, there is anxiety among many SEO experts, that PageRank will be lost through leakage. That alleged defeat of PageRank requires constant replacement, they say, and outgoing links are just a drain on its level. In other words, the agonize is that too many outgoing links will drain left a web page's PageRank, to other pages on other sites.
Many experts are strongly opposed to linking out to competitor, even if the opposing site is considered a powerful site by Google. An authority site is one that Google rates as among the most significant sites in any exacting theme area. These webmasters do not like the option of sending potential customers, and maybe their business as well, to other sites.
Some SEO experts favor not to give opponent with any more incoming link popularity than they already acquire. If an opposing site is an authority site, they dispute, they want to help them even less with link power. With links being significant to the search engines, and specially Google, the last thing these SEOs want to do, is to help their opposition to beat their own sites in the rankings.

posted by Alenjoe @ 11:38 AM permanent link   |

When you go to a search engines, you are looking for the information you need. The better information sources have been found by others. So the number of web sites linking to a particular resource of information. All the most important search engines take link popularity into account when they resolve how to rank the results of any search. The end results is that to get a good ranking in the main search engines, an important step is to make sure there are a lot of other sites that link backs to yours.

The number one ranking for any search term is not completely determined by the number of links to sites, but it is an important factor. Having a ranking in the top 10 for a search term will promise more guests to your sites. But in addition to improving your chances of being found through search engines, having links to your sites on lots of other sites means you will get experience to many sites visitors who look at the links section of a site for other related sites to visit.

posted by Horshan @ 10:29 AM permanent link   |

The Internet has become a very aggressive marketplace. Every day, millions of businesses struggle for consumer purchases. With all the businesses offered, it can be difficult to get your business to stand out among the competition. It can also be hard to get customers to your site to check out what you have to proffer, as well as purchase products. To increase the number of visitors and customers to their sites in hopes they will buy incredible, many businesses are turning to guaranteed traffic, and you can too.

Guaranteed traffic ensures that a certain number of visitors will common to your site during a specific time period, which is frequently a month. There are a number of different types of guaranteed traffic you can use if you are concerned in having your site more visible.

Buy traffic is one of the most frequent types of guaranteed traffic, as you can buy a specific number of visitor clicks to your website each month. If you don't desire to buy traffic, you can always use a banner or link exchange, which is almost always free. These direct individuals from other websites to your website during banners and links on a page and have been approximately since the beginning of the Internet. They are one of the most established methods of increasing visitors to your site, although the pop-up method provides a larger volume of visitors to your website.

posted by suzan @ 12:55 PM permanent link   |

1. Link Exchanges

This is the web master emails other sites that have a theme and ask if those sites would like to exchange traffic. You get enough links back to your webpage from other sites.

2. Directory Submission

There are many website directories on the net and it can be very useful, as far as traffic is concerned.

3. Alexa Factor

Alexa.com has a popular ranking system for websites. A main strategy for getting traffics is to try to get the top rating at Alexa as possible.

4. Search Engine Optimization (SEO)

This is the most useful technique to get guests to your websites. It involves varying the content of your websites so that it is prepared for the popular search engines to find you and index your sites on in their Search Engine Result Pages.

5. Forum Signatures

Posting on forums can be a very productive ways of getting traffics. By including your websites in your signature, everybody that reads your post will be a candidate to clicking on the links and visiting your websites.

6. Articles

Writing articles is a big ways to get traffics. The way it works is you write down an article and at the end you include your Keywords and website URLs.

7. Cost per Click (CPC)

Cost-per-click programs are that will advertise your websites for an agreed amount of time for a flat fee. For ex, they may charge $100 to show your sites on their homepage for a month. The cost naturally depends on the sum of traffic to that particular websites.

8. RSS Feeds

RSS stands for Really Simple Syndication and is part of the XML family of communication standards. These programs can allow you to have your news updates from your websites on other sites that are wish to post your RSS feed.

9. Pay per Click (PPC)

Pay-per-clicks are programs that will advertise your sites across the net. The PPC companies will charge you a convinced amount for each click that sends guests to your sites.

10. BLOGS

Blogs have become more popular, many webmasters are posting articles to the blogs with a link backs to their sites. It is also a good idea to open your own blogs to post updates to your websites.

11. Newsletters

A Newsletter option is absolutely a plus to have on your sites. When users click on a newsletter link on your site, they can enter their information’s. Whenever you have an update on your sites, you submit a newsletter to all the users that signed up. The users get this email newsletters and return to your sites, thereby increasing your traffics.

12. Create a Community

This is not so much a ways to increase traffics as it is a ways to get the previous traffics to return to your sites. By opening a community with forums such as the one available at PHPBB, you can collect a list of members that will submit posts and return over to see if anybody responded. Creating this kind of interactivity is sometimes a great ways to get stable traffics.

posted by Horshan @ 11:56 AM permanent link   |

Link exchange is known as Reciprocal link exchange defined as the put into practice of exchanging links with other websites. There are infinite methods of conducting link exchanges. The aim of exchange links is to increase the traffic for their sites.

The main advantage of link exchange is to improve the link popularity and increases the search engine rankings. Major search engines like Google rank pages on the basis of content as well as link popularity. It is a disgrace if a site is not listed in Google and web pages that are not listed in Google are all part of the Invisible web. Link exchange results increase traffic in a site more visitors from link partners.

The best method to be listed among the top rank sites of major search engines is by exchanging links. Though the relevance of a websites is determined using Page Rank by Google, the number of pages having links towards the sites, the contents of the pages and the pages linked to it are important. Link exchange with relevant websites using keywords as anchor text this improves search quality since the search engines estimate the people and site linking to the web page too.

posted by Horshan @ 11:20 PM permanent link   |

Google always hard work to offer searchers with the top potential results. And also found that spam reporting form is a great way to get user input as we carry on improving results. Some of users have asked for a reporting about paid links.

Links are a significant signal in PageRank calculations, as they are likely to point to when someone has originated a page useful. Links that are purchased are vast for advertising and traffic reasons, but are not useful for PageRank calculations. Paid links to control results and deceive search engines violates the guidelines.

Now Google providing a paid links reporting form inside Webmaster Tools. To use the form, simply log in and give information on the sites paid links for reason of search engine manipulation. We will evaluate each report we get and use this comment to look up Google algorithms and develop the search results. In some cases Google may also take individual action on sites.

If you are selling links for advertising reason, there are several ways you can assign this, including:
* Adding a rel ="no follow" attribute to the href tag
* Redirecting the links to an in-between page that is blocked from search engines with a robots.txt file

posted by Alenjoe @ 5:35 PM permanent link   |

A free for all (FFA) linkage page is a web page set up seemingly to develop the search engine placement of a fastidious web site. Webmasters classically will utilize software to put a link to their site on hundreds of FFA sites, hoping that the resultant incoming links will enhance the ranking of their site in search engines. Specialist in SEO techniques do not place much worth on FFAs. First, most FFAs only uphold a small number of links for a small time, too short for mainly the search engines to pick up. Second, the soaring "human" traffic to FFA sites is almost totally other webmasters who visits the site to put their own links manually.

Lastly, search engine algorithms count new link numbers, they also test relevancy which the disparate links on FFA sites do not have. Another disadvantage to FFAs is the amount of spam electronic mail webmasters will receive from member of the FFA. Using an FFA can be considering a type of spamdexing.

Spamdexing involves a variety of methods, such as repeating unrelated phrase, to influence the relevancy or fame of resources indexed by a search engine, in a way not consistent with the intention of the indexing system.

posted by sarah @ 4:11 PM permanent link   |

I understand that in a current attempt to reduce self-interest and they want to pull the hide over our eyes, a varied crew of so-so consultants is constantly trying to create a convergent global Internet policies composed of unrelated and ad hoc rules back up by minute rumor and thin air.

Therefore, in comic insolence I am giving a few automated link exchanges. It is fun and irrespective of what the would-be expert say out there in waste-your-time-land, the automatic exchanges do carry you traffics.

posted by Horshan @ 11:04 AM permanent link   |

Unstable value of overseas links exposure you can take advantage of this easy to put into operation linking tips.

Do a search on a search engine for a product very similar to your own. Then contact the owner of the site and ask him to exchange links with you. If you have a join program attached to your product, as it will give more inspiration for the link exchange.

If the site owners agree, you have received a valuable link exchange. You are linked to the sites which came up first in the search engine for the same product. Chances are most of the countries will follow your links out of interest and that could be a bundle of targeted traffic. You have increased your search engine positioning with linking power.

This can really exciting you can exchange links with websites with top search engine. This may be a slower method and take a little more of a personal. But in the long run the touch always wins. Exchanging links like this is almost like endorse each other's products to a degree.

posted by Horshan @ 10:39 PM permanent link   |

The process of adding the new pages on the website will decrease the PR value of the site. The reason is that the existing pages will lose their pagerank value to the new pages added. Most of the big website that contain lots of pages and information will lose the significant PR compared to small sites.

The backlinks from the related sites as well as quality site will add significant pagerank. It helps when the website is valued for pagerank. Link from quality and good site illustrates Google that your site is significant and it should be given higher pagerank value.

When the site you have linked is banned by Google, then even your site has the possibility of banning. So, when you link to a site check always it is a proper site.

The Google analyze the content of the website and shows the relevant website as per your query and the pagerank is not important as you think.

posted by Alenjoe @ 6:55 PM permanent link   |