44 percent of Advertising Market owned by Google
In the last five years,the Internet ad market of the of Google have risen almost 10 percent from 44.1 percent in 2010 making it the leader of online advertising. In the global search market Google has been dominating with 85 percent and their competitors(Yahoo,Microsoft and AOL) have slipped nearly to 13.8 percent according to the survey from ZenithOptimedia.
Market share of Portals
Their acquisitions DoubleClick and YouTube had also played important role in Google’s market share. From 0.6 percent in 2006 and 3.1 percent in 2010, market share of Facebook has also grown considerably and they will surpass Microsoft by the end of the year.
Atleast till the end of year 2014 there will be sustained growth in global ad spend predicted by ZenithOptiMedia. They have also predicted that between the years 2011 and 2014, 58 percentage of ad revenue will come from emerging markets such as China,Russia and Indonesia.
Paid Search accounts for almost half of the adspend in the internet advertising segment at 15.7 percent a year and move to mobile where costs are lower will have some impact on the growth. Display will continue to trail the paid search by 2014,taking 22.6 and 25.6 respectively.
10 developing markets will contribute to 48 percent of global ad expenditure over the next three years with Brazil,Russia, India an China contributing 33 percent. For the total ad spend, China and Brazil are the only two developing countries in the list.
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