“Websites should enlist the help of search engine optimization (SEO) companies in their spam drop strategies”, a Google expert in the subject matter has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts stated that SEO firms must be seen as friends rather than foes by website operators, reports CNET News.
According to the news provider, Mr. Cutts said: “SEO is not spam. Google does not hate SEO. “There is plenty of white-hat SEO [companies] who could help you out.” Mr. Cutts, who heads of Google’s Webspam team, was once known as “porn cookie guy” after he offered cookies baked by his partner to anyone who found lewd content they did not want in their search results. At the San Francisco event, he suggested that site operators use captcha systems to differentiate between genuine users and bots. He as well suggested reconfiguring software settings after setting up in order to discourage bots.
