Adwords
Whirling the traffic into sales
Traffic is the primary thing, whirling that traffic into sales is another. while more and more regulars boost their time spent on the Internet, marketers discover for innovative and special ways to tender their products and services to find out great successes .Online advertising opens a wide variety for advertisers to make lead over internet, easy way to get the web traffic. These days website is more than a “must have.” When you endeavor to make good impressions in person, it’s equally as vital to create a fine sense to a website visitor. Testimonials give a great way to replace visitors into customers. If you have a trade site, customer assessment will go a extensive method to encourage a potential customer to buy. A Facebook contest asking your customers what they like about you? You can generate testimonials for your website and Facebook likes at the same time. Creating a home page can acquire customers to your sites. Like Using Google adwords and banner advertising leads customers to your site. If they land the secular page of your home page says about actual advertising details can leads to a great traffic to your site.
The consumers need information quickly. If you don’t provide it they will find your competitor site. So, create a landing page specifically for your promotion and make sure it includes all the information of the promotion. Don make your visitor to click else where to find the result. Make the peculiar things to be noticeable. If your form is slow and cumbersome, or requires too much information, you will likely lose customers. You can put a lot of money into great external publicity. But if your website is boring or out-of-date, your hard work will be shattered. Make sure your site is convincing, inspiring and simple to steer. And twirl more of your visitors into gainful customers.
Website Sharing Investment
Action speaks louder than words; the saying came from the facts gained from visual appeal.The same applies to a website.Here is an examble, if some one is reading or seeing your article will get to know who you are and what you do.if they like the article or any content, automatically they will promote your site in social networking site.so all what you need to do is making the sharing much easier.The more you share the much gift you will get in return.pay per click ad is also a good source, but it need the highly dependent and targeted keywords all we need to do with that is a seo worker.Main thing is the layout of the website.color,imagery and the font makes a good and attractive website to give proffesional appearence.At the end you can measure which ads are generating value and which are not.As time passes you will get the value increases.
Search Ads tested by Blekko
According to Media Post, Startup search engine Blekko has started to test ads on it’s site. Blekko does not have a direct relationship with large brands but it’s working with them through feeds from Google and Bing.
For startups like Blekko,both Google and Bing have an inventory which enables them to use their advertisers through search feed. It’s just in the test phase and majority of the searches on Blekko will not be showing any ads and it’s highly unlikely you will see PPC ads.
Rich Skrenta,Blekko founder and CEO told “Searches are linked to slashtags that help to curate content and they are still ironing out the links”
Search Traffic is worth between $50 and $100 and he belives that when someone types keywords into a box the intent increases.Blekko is backed by Russian search engine Yandex, as well as venture capitalists PivotNorth Capital, SV Angel and Marc Andreessen.
44 percent of Advertising Market owned by Google
In the last five years,the Internet ad market of the of Google have risen almost 10 percent from 44.1 percent in 2010 making it the leader of online advertising. In the global search market Google has been dominating with 85 percent and their competitors(Yahoo,Microsoft and AOL) have slipped nearly to 13.8 percent according to the survey from ZenithOptimedia.
Market share of Portals
Their acquisitions DoubleClick and YouTube had also played important role in Google’s market share. From 0.6 percent in 2006 and 3.1 percent in 2010, market share of Facebook has also grown considerably and they will surpass Microsoft by the end of the year.
Atleast till the end of year 2014 there will be sustained growth in global ad spend predicted by ZenithOptiMedia. They have also predicted that between the years 2011 and 2014, 58 percentage of ad revenue will come from emerging markets such as China,Russia and Indonesia.
Paid Search accounts for almost half of the adspend in the internet advertising segment at 15.7 percent a year and move to mobile where costs are lower will have some impact on the growth. Display will continue to trail the paid search by 2014,taking 22.6 and 25.6 respectively.
10 developing markets will contribute to 48 percent of global ad expenditure over the next three years with Brazil,Russia, India an China contributing 33 percent. For the total ad spend, China and Brazil are the only two developing countries in the list.
Google Adwords in UK and Germany
Adwords Express will now be available to all UK and Germany advertisers as a way to help local businesses get more traffic to their websites and places pages. With the help of Adwords Express you can search customers to for your website or Google places listing. Basic Information like business information,ad text and monthly budget is provided to Google.
Once the initial set up has been done,Google will manage the campaign for you.AdWords will target and figure out which searches your ad should be showing on much like their new Dynamic Search Ads program that they launched last week.
The whole process to set up Adwords Express takes around 5-10 minutes depending on how long it takes you to come up with ad text.Another important thing on Google Express is that it will give you an estimated
monthly budget based on local competition,estimated clicks and how much the customer can get out of the advertiser.
When the customers search for your business or places account,the ads will appear in the Ads section above or to the right of Google’s organic search results.A blue pin will be displayed in Google Maps rather than the red pins non-Adwords advertisers receive on the desktop.
This is one of the perfect move by Google for the local business to get more traffic.With its availability in UK and Germany,local business can get more traffic without having to learn about Adwords.
Have a look at the following video.
Credit Cards for Adwords Customers
Google has some good news for the Adwords advertisers and the news is that it is offering credit cards with low interest rate.The credit card comes with a no annual fee and will be issued by MasterCard with a 8.99 annual percentage rate.
The card will be used by the customers to buy AdWords ads alone. The card will benefit small and medium businesses as they can able to increase their sales with ad campaigns even when they don’t have sufficient funds. Claire Johnson,vice president of Online Sales at Google says “they are resource-constrained and they are often cash flow-strapped. Many of them are trying to grow a business without the kind of means that, say, your classic company has”.
The benefits of the card will vary depending upon the cardholder and Google hasn’t disclosed to whom it plans to offer the card.Chosen customers should get an invitation from Google to start using the card.
Let us know what you readers feel about this Google’s credit offer and let us wait how it works out.
Free Phone Support for ‘Google AdWords’ customers
In an effort to further support the AdWords customers, Google has offered free phone support. This is apart the email and online support they are offering at present. With this additional overhaul, Google is trying to provide superior customer service. They have announced on their blog that this additional support is to meet the demand of existing customers to speak to an expert in Google. They will be rolling out Phone support for all their existing AdWords customers in US and Canada who are having a Customer ID, hence reach an Google expert at 1-866-2 from Monday- Friday 9 am -8pm.
Google Webmaster Tools Includes New Function
Google Webmaster Tools team has added an extra function to its offering, enabling users of the SEO service to view the precise details of queries that drive traffic to their page.
Titled “Top Pages”, users can also view the number of clicks and impressions made alongside each search term, and even display this information in the form of pie or bar charts to read the data more clearly. A trends analyst at Google Webmaster Tools, Jonathan Simon that throughout the past year they had made some significant changes to the search queries feature in Webmaster Tools. He also added that they had received lots of feedback about this enormously popular feature.
Additionally, he added that a usual request they heard was that people wanted to be able to view search queries data for their site’s individual pages. Understanding the importance of this feature, the same has been implemented by Google.
With the new function added, in the search queries feature, there exists a new tab titled ‘Top Pages’. Just as in the ‘Top Queries’ view, one can click on a definite query to view more detailed data, and assess how the query is performing across the whole site.
Using this functionality, users of Adwords should be able to recognize the most effective way to allocate their resources, in terms of achieving the best possible rankings. Results can be filtered by location, enabling users to see which areas need more keywords than others.
American Dialect Society selects ‘google’ and ‘tweet’
The American Dialect Society (ADS) has chosen “google” – the verb – as its top word of this decade and “tweet” – a short message sent via the Twitter.com service or the act of sending such a message – as its top word of the year 2009.
Grant Barrett, chairman of the New Words Committee of ADS stated that both words are, in the end, products of the Information Age, where every person has the ability to satisfy inquisitiveness and to broadcast to a select following, both through the Internet.He also said that he had assumed the word blog would take the position in the word of the decade category, but its also true that more people google than blog.
Google only became a verb after users of the search engine began to use it to mean search. “Google” as a verb was coined and included in the Meriam-Webster Dictionary as well as the Oxford English Dictionary in 2006.
The American Dialect Society(ADS) is a collection of scholars dedicated to the study of the English language and other languages and dialects in North America. They choose the Word of Year by conducting a voting session.
Google spending more on newspaper ads
The bids are based on a day-to-day and page-by-page basis. Bidders would provide the price they are eager to pay for the advertisements, and newspaper publishers would further determine whether to acknowledge the offer. Google rests to take a piece of the marketing sales from each contract between advertisers and the publishers. The British paper also described the agenda as an additional room of the Google AdWords product. Google shares ended up trading for the year at $691.4.