search engine
Forum posting for back links -Be watchful
Those who thought forum posting for back links might be a fine idea for your dealing, here is a statement of suggestion: be watchful. There are many risk and consequence in link building approach in the Google system. Lots of the indigenous category feels their Google environment has been overwhelmed by Panda and Penguin, making it even more complex. Many webmasters, business owners and SEOs have been trying to mess up with uncovering the best new methods of building back links and dominating search. The majority of business owners remain in the dark as to what techniques could help them or hurt them. One of the most common link-building techniques is forum posting, drive incredible amounts of traffic to a site, it’s not from cheap SEO forum posting that you can pay for online. In fact, should know that worthless forum posting for the purpose of gaining a back link back-up can actually smash up your website’s reputation. Once you’ve proved your worth in forum posting you gain the respect of the club and can pick the benefits of your group alliance. As a business holder, you’ll be left wondering why hundreds or thousands of people visited your site only to scorn your product. But many SEOs who participate in forums for their clients and do a great job with it. If you want to increase your traffic, not help other people find solutions to their problems. That takes a lot of time and effort and it’s hard to play the subtle game of give first when all you want is to form some sales. The cause forums can drive so much traffic is because people are seeking and providing answers. Both forums and search in general operate largely on the “give and you shall receive” hymn. To summarize, SEO services be able to be harmful to online efforts, specifically forum posting. Instead of focusing on simply building links, focus on building a eminence by providing useful resources to potential clients or customers.
To dominate in search engine results
When you are doing a business, there are many potential customers out there using search engines to try to find you.The tip with four steps to maximize your search presence.SEO is the process of setting up your site to make it easy for search engines to scan and creating content that brings in your target audience.The end result should be getting people on your website.If your website is set up relatively well, you can increase its rankings just by blogging frequently.
The following four steps will help maximize the return on your time invested in blogging.
1.Create a Facebook page, a Twitter account and a LinkedIn account.
It’s no secret that Facebook, Twitter and LinkedIn rank highly in search engines. While it may take time to set them up initially, it will help you dominate the search engine results. Link these social networks back to your website and people will be able to find you.
2. Set up a blog on your website.
Your blog needs to be on the same domain as the rest of your website. If not, your website’s search engines rankings will receive zero benefit.
3. Set up your blog entries to automatically be pushed out to Facebook, Twitter and LinkedIn.
This will help your rankings on every site you have a presence on. I recommend the NetworkedBlogs app on Facebook, twitterfeed.com for Twitter, and the built in RSS field on LinkedIn.
4. Blog frequently.
The importance of author name in the Search engine ranking.
Here’s how Google explains this new update: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”
Translation: if content on a page is linked to an author who has a strong author rank with Google, that page’s searchengine ranking should be higher than it otherwise would be.
There are a few things to disclose, however, if you want to understand how to SEO your site or have more informed discussions with your SEO inbound marketers. Most importantly, from the perspective of the paranoids, Google will be factoring various aspects of Google+ and pages receiving plus-one clicks in assigning quality scores to authors.
If you post something — writing, photos, or video for example — and use Google’s Authorship tools to link your Google+ identity to that content, when such content gets plus-one votes, your author rank will improve. This isn’t the only way to receive ranking, but it does create a kind of closed loop, where those who are active and receive attention on Google’s social media site will notice their content ranking higher on the search giant’s SERPs.
Only one aspect of SEO matters when it comes to author rank — the author score of your content in the subject or topic where you want to rank. You also must pay attention to the author scores of those linking to your content. Other actions that suggest positive attention to your content: speed of link sharing within the sector and comments on the content.
Author ranks won’t replace traditional search ranking metrics — namely the things Penguin and Panda care about, but it will supplement them. The idea is, by giving users the ability to up-vote and down-vote not just content but authors, Google will be able to produce higher-quality search results that help people find the information they want.
For small businesses and companies concerned with SEO, this means it’s time to start thinking about developing authorship. There hasn’t been a big announcement about author rank yet, so it’s probably not in full-scale implementation. But that doesn’t mean you can’t look for an inbound marketing firm that’s focusing on developing its authorship, or even think about taking steps on Google+ to develop your own content quality reputation within your industry.
While author rank might shake things up a lot, if you’re prepared, you’ll be fine. And, if they never roll it out, your efforts will only help you.
An array of search engines in diverse segments unveiled
A free search engine Mocavo.com exclusively for Genealogy search was launched. It enables the search of more than 50 billion words including names, dates and places, within a fraction of seconds. They claim to be the provider of the first large scale, free search engine for family history search.
Online People search Engine Waatp.com was launched and will help you to locate people and possess latest features such as additional information and improved programming interface. The website was in the public testing mode for the past three months and received over 2 million visits a day.
Another search engine “ibod” originates and claims to be a potential rival for Google. South Bank-based “ibod – short for’ intelligent business on demand’ – provides free business search engines, social networking and advertising for charities and SMEs. It has already created eight jobs and a further 20 positions are expected to be available within a year. Designed to help organizations boost their profile through internet marketing, ibod will generate revenues through advertising and turnover is expected to hit £12m in four years. Kevin Robinson, an entrepreneur and a marketing specialist is the brain behind this venture
Another one, quite different from all the above, The First Semantic Image Search Engine NachoFoto was unveiled, and provides real time images based on the meaning of the user’s query. Image is the second most popular search on Google, resulting in 1 billion page views each day. So this new venture is likely to get more hits in the coming days. In their press release they say that Nachfoto is comprised of three distinct features such as ‘related searches’, Image results, and Timeline to ensure delivery of the freshest image results.
Earn money to share ads with your social network
Users can earn money by sharing up to four video ads per week. Users are paid by cost per view. The service is not meant to be used to spam social media, but more to drive conversations.But the financial incentive isn’t enough for a person to share an ad.Oxygen and NBC were the first big names to promote ads
Campus Project Started By Google
Google has joined hands with the UK government’s project Campus which has opened it’s doors providing tech start ups along with mentoring and a free work space.
The facility was opened on March 29th in London’s old street with a visit by chancellor George Osbourne. Eze Vidra, Google’s head of campus said “East London is emerging as a world-leading entrepreneurial hub, and we’re excited to be a part of it “. According to reports from BBC, Osbourne said “We want the UK to become the hub for technology in Europe as a whole”.
Access to café and hi speed wi-fi is being provided for every visitor. Seminars, hosting talks and mentoring programs from industry experts will be conducted in the Campus.
Eric Van Der Kliej, the chief executive of Tech city said “The opening of the campus is a real milestone for Tech City, sending a clear signal to the world that the area is fast becoming a global centre for entrepreneurship and innovation”.
Tech city initiative was launched in the year 2010 and the number of technology firms has risen from 200 to 700. 90% of the campus capacity has been filled by Google with more than 100 people on site.
New Service Offered By Google To Track Usage
People who want to keep track of their activities in Google in its popular services can now get a monthly report from Google. The tool was unveiled on Wednesday that includes list of Gmail correspondences and search requests entered by the users while logged in. The summary also includes the list of operating systems and list of web browsers used during the logged in sessions.
The list of countries where log in activities have taken place is also contained in the report. Unauthorized account usage could be flagged with the help of these details. Those who sign up for it will receive the monthly report through mail. The change in privacy policy by Google helps it to link more data collected from various services.
New Display Interface in Google Adwords
Changes have been unveiled to Google adwords and the new design will be rolled out over the next few weeks. The new design has been designed to make it easier to buy and track display advertising on its network. Advertisers can now target and optimize display campaigns with the help of Display Network Tab.
Brad Bender,director of product management at Google says “AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed”.
The contextual engine was enhanced that matches ads to pages based on keywords. The new changes will let marketers see the performance of display campaigns at the individual keyword level.Advertisers can now target higher performing keywords.
Changes would also benefit search marketers and search agencies as 99 percent of Google’s top 1000 search advertisers are also buying display through Google.Earlier clients can know how Google display ads are performing at the ad group level but the new features have provided variety of options now.
The new visualization tool lets the marketer to concentrate on targeting types such as placements, topics, interests and remarketing.
Panda Update To Be Rolled Out Soon
A novel approach has been taken by Google this time and they have announced the ongoing Panda Update through Twitter. Google’s Panda updates has been targeting low quality sites.
In the tweet,Google estimates 1.6 percent of the Search queries are affected by Panda refresh. We expect the current update to be rolled anytime this week and its primarily called Panda 3.4 update we don’t know the significance this update. The update may later even be named 3.5 or 4.0 depending upon the significance. Check out the Panda infographic.
New Social Reports Feature in Google Analytics
At SES NewYork Google announced the news of immediate and incremental launch of Social Reports which will help the marketers to know more about the value of social media.
Group Product Manager Phil Mui explained the new feature Social Reports will allow the marketers to measure both the last click and upper-funnel value of social.
Mui further explained ” The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with
the account.”
The new feature will bridge the gap between social media and important business metrics.The conversion report present in Social Report shows the value of each conversion and allow the users to compare Assisted vs Last Interaction Conversion for comparison.The other metrics include Assisted Conversions, Last Interaction Conversion, Assisted Conversion Value, Last Interaction Conversion Value.
400 networks are being tracked around the world on the Visitor Flow Side which also includes Twitter, Facebook, Stumbleupon and LinkedIn. From the Data hub partners the actual conversions are pulled into Google Analytics and the integration of social data hub applies to public data only.
As part of Google Analytics,Social data will be available and users can easily export other programs and mash with other data. From yesterday onwards the new report is available and it will be available to all users over the next couple of weeks.