Social Networking
If you are a user of Google Talk program then you can now access this one via your iPhone Safari browser as well. It would further work with the iPod Touch. There are some slight differences when contrasted with the desktop version, or else Google kept it as same as possible.
Google’s Official Mobile Blog stated “We’ve just released in the US a new version of Google Talk designed specifically for the iPhone and iPod Touch browsers. In addition to sending your friends Gmail messages from your iPhone, you can now chat with them while you’re on the move, too! In your iPhone browser, just go to www.google.com/talk, sign in and start chatting. That’s it. Google Talk runs entirely in the browser so there’s no need to download or install anything.
There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to “unavailable” and your Google Talk session will be restarted when you return.”
Google now needs to hand over details of YouTube users’ viewing habits by a qualified judge presiding over a copyright violation case against the website. Viacom, the parent organization of MTV has filed a $1 billion court case against the video-sharing site gone March. It insisted that Google that owns YouTube must give up data about how members use the site, in conflict that the data would display that copyright-protected material was regularly been published and watched.
Judge Louis Stanton of the US District Court approved the request, asking Google to reveal details of each video clip uploaded to the site, along with viewers’ YouTube usernames and IP addresses. An IP address recognizes each individual computer connected to the internet however cannot be related to a name or address without the assistance of an internet service provider. YouTube usernames might further make out folks if people have signed up using their own names.
Google has recently launched Google Affiliate Network, a re-branding of network that is run by DoubleClick’s Performics business. In the usual affiliate marketing plan, publishers put links on their Web site to online retailers or other e-commerce sites and get a commission for every referral they get along.
The re-launched network would place Google (NASDAQ: GOOG) in contest with loads of huge affiliate networks like ValueClick’s Commission Junction and LinkShare, a division of the Japanese concern Rakuten. The even out comes as Google is been handing up new ad-driven business lines and incorporating the of late obtained online ad powerhouse DoubleClick. Google that usually built much of its kingdom on pairing ads with people’s search queries, is now hunting to expand its display-ad network during its new DoubleClick assets, and go faster its video advertising both on YouTube and throughout the new AdSense for video product.
Now Google has introduced ‘Google Trends for Web sites’ where users can compare and check traffic data for various Web sites. With this, Google will be comparable with established majors such as Quantcast, Alexa, comScore and Compete.
“Google Trends for Web sites”will give everyday traffic figures for up to five Web sites with bar graphs and charts for each, popularity of the Web sites in different regions, estimated number of unique visitors to each site, etc. The data will be made available through the Google Analytics sharing option, to get the full data; users need to log in using their Google accounts.
However the criticism leveled against this service could be with respect to the fact that data will be gathered essentially from Google users: Google account holders and users of Google Search and Google Tool bar. As such, it may not show the true picture and it can give skewed information.
SAN FRANCISCO – 5th Finger, the global authority in mobile marketing has announced that it is working with MSN Mobile on its mobile marketing strategy and spring campaign execution, aimed at consumer engagement and increasing adoption of the MSN mobile WAP site, MSN Mobile.
5th Finger is implementing a variety of innovative mobile marketing techniques for MSN, focused on developing consumer awareness and driving trial usage of the site – a place where consumers can ‘get their fix’ of compelling news, entertainment, weather and sports updates, as well as user-friendly search.
Campbell Corfe, CEO of 5th Finger said “MSN really understands the way consumers want to interact with mobile content, and we’ve worked closely with MSN to deliver creative opportunities to engage and inspire them”. “The aim is to make MSN Mobile the most convenient and compelling destination for people who use the mobile web, giving them their essential fix, every day,” he added.
Scott Crissman, MSN’s group marketing manager said “At MSN, we are constantly looking for the most intuitive ways to engage with the mobile community – with 5th Finger’s assistance on mobile strategy and fulfillment, we’re able to maximize the level of interaction we can have with consumers on a daily basis.”
Now Google seems to have dominated the mobile web search market, based on a new report from Nielson Mobile, the survey says that mobile phone users search Google an average of about nine times a month, while Yahoo users search only 6.7 times. Google maintains a 68 percent holding on the web search market, but with developments such as becoming the default search engine on Apple’s iPhone, the group hopes to extend its holdings in the mobile arena.
As smartphones are being developed more frequently with GPS capabilities, and able to browse on the new, much faster 3G networks, mobile browsing is becoming an increasingly popular market. Google’s CEO Eric Schmidt said, “Mobile looks like it will ultimately be the highest of Ad rates.” But not all users are happy. The study reports 44 percent of Google users and only 40 percent of Yahoo users rated their experience towards the satisfactory end of the rating scale used.
On Tuesday Yahoo announced deals to offer mobile phone Ads through two Asian network operators – Maxis Communications in Malaysia and Idea Cellular in India. In addition to this, Yahoo announced partnerships under which five new operators will make ‘OneSearch’, a service to give search results on mobile phones, the default search option.
Those partnerships are with Hong Kong CSL, Mahanagar Telephon Nigam in India, Smart Communications in the Philippines, Vibo Telecom in Taiwan and Digital Mobile in the Philippines. Yahoo also announced its Go 3.0 software for tapping into various online services such as photos, news and finance; now works in more local languages across Asia.
Instant messaging, a tiny part between Yahoo and Google Inc., may turn out to be a large motor of growth in the long term. Instant messaging (IM) services don’t generate much revenue; they just serve as guideposts directing netizens to various Internet portals. Google’s push to make Yahoo’s more popular ‘Messenger’ work with its own lagging ‘Google Talk’ demonstrates the importance placed on the feature. IM seems to play a key role in the battle for eyeballs in the mobile arena.
“In the mobile story, IM will be more important,” said Michael Wolf, an analyst at ABI Research. “Right now, it’s a fuzzy business proposition.” Much of the attention around the partnership announced last week between Yahoo and Google has been focused on a search advertising pact between the two Internet search giants. But as part of the deal, the two have agreed to allow users of their competing IM services to communicate with each other.
Analysts say that, in general; IM services relatively generate little revenue. Users see Ads in their lists of “buddies” and some users hit with Ads when logging into the services. But down the line, analysts say, Internet portals will likely be able to better target Ads based on monitoring how their users access such services.
SAN FRANCISCO – Yahoo has hired the internet search leader Google to sell some online ads in a hope of boosting their profits. The Sunnyvale-based company announced the plans late Thursday after its stock dropped to 10 percent on news that its efforts to revive takeover talks with Microsoft had hit a dead end.
Yahoo Inc. is now depending on Google Inc.’s superior moneymaking systems to appease its angry shareholders as it tries to fend off a shareholder mutiny being led by Carl Icahn, who is an activist investor.
By making use of Google’s superior advertising technology, Yahoo believes that the company can boost its annual cash flow by $250 million to $450 million during the first year of the deal. The partnership could last up to 10 years if it can win antitrust approval.
Will Hollywood’s most pioneering executives help MSN become a player in advertiser-supported entertainment on the Internet? MSN, the Microsoft portal is betting in millions of dollars and MSN had signed an agreement with BermanBraun, a Los Angeles production company founded by Gail Berman, formerly a top executive at Fox Broadcasting, Paramount Pictures and Lloyd Braun, who previously led divisions of Yahoo and Walt Disney Company.
BermanBraun will build and maintain this new entertainment-focused site which the company calls it a “destination” site – within the MSN portal. The new unnamed site is scheduled to make its debut by 2009. It will have a blend of advertising with entertainment news, original video programming and games. Essentially, BermanBraun has been hired to help program and sell advertising for a television network – except that this network is a Web site.
