Google TV will offer television and the navigation capability of the web. Viewers can tune the TV to discover the programs and channels they want to watch. And advertisers can link in their commercials to take concerned viewer to the company’s website, which will allow for more effective internet marketing. Both the pay-per-view service and Google TV are lounging in the same time. This will give a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.

Moreover, you don’t need to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Google is aiming on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website by now has huge addressees that will be aware of this new service when it launches.

1. The key information is displayed quickly which allows the users to easily access detailed information.

2. The statistics are more detailed for the precise understanding of the content and audience.

3. The new audience retention report even provides how far the viewers are watching through the video.

Insight,a free tool from Youtube was released in March 2008 which allowed anyone with a Youtube account to view detailed statistics about the videos that they uploaded to the site.

Insight also offered information on how popular a video is in a geographic location and how popular they were in that category of all video in that market in a certain period of time. Life Cycle of the uploaded videos can also be seen in Insight offering information on how long it took for a video to gain popularity.

Several features were added to Youtube since then and in the year 2008,Discovery tab was added which elaborated how viewers found a video in Youtube.Is is through searching in Google or reveiving a link from website or email you can get to know of it.

Demographics and Hotspots tab were later added in the year which displayed view count of information age group and gender.Community tab was added in the year 2009, that showed how many times a video had been shared,rated and commented. The new analytics from YouTube has been one of the best gifts for marketers this season.

Judge Louis Stanton of the US District Court approved the request, asking Google to reveal details of each video clip uploaded to the site, along with viewers’ YouTube usernames and IP addresses. An IP address recognizes each individual computer connected to the internet however cannot be related to a name or address without the assistance of an internet service provider. YouTube usernames might further make out folks if people have signed up using their own names.

The response, reported by the Associated Press, was filed late Friday in U.S. District Court in Manhattan. Google says the risk comes from Viacom’s try to make “carriers and hosting providers” legally responsible for what people post. Google, in passing, has said this suit would only be determined in court

Google, in its response, said YouTube “goes far beyond its legal obligations in assisting content owners to protect their works.” Google added that YouTube has loyally followed the Digital Millennium Copyright Act and responded to claims of contravention.

Schmidt also stated getting the video service to make money is actually the Web search company’s top precedence for the year. He didn’t disclose details of the products, anyhow, and they are not even in first, or beta, testing. Google in brief sold search advertisements on rival Yahoo previous month, while Microsoft was trying to obtain Yahoo

Schmidt said the two-week test provided good reason for the companies to discuss cooperation, but there was no deal yet. “We view the test as successful,” he told reporters before the Web Company’s annual meeting. “That’s a good basis to talk to Yahoo some more.”

YouTube Insight offers people free access to complete information, such as when, where, and also how regularly their clips are seen. So far, the metrics had only accessible to partners and the advertisers. Only total views and users’ ratings were obtainable to those offering the 80 million-plus videos circulating on the website. This can actually assist the most successful content publishers, whose videos impress million of viewers to decide programming strategies, very much like any advertisers would do.

The newspaper quoted Chad Hurley – the co-founder of YouTube who sold the site to Internet giant Google for the amount 1.65 billion dollars previous year. The system would be introduced within a month’s time.