Google Dominates Mobile Search
Now Google seems to have dominated the mobile web search market, based on a new report from Nielson Mobile, the survey says that mobile phone users search Google an average of about nine times a month, while Yahoo users search only 6.7 times. Google maintains a 68 percent holding on the web search market, but with developments such as becoming the default search engine on Apple’s iPhone, the group hopes to extend its holdings in the mobile arena.
As smartphones are being developed more frequently with GPS capabilities, and able to browse on the new, much faster 3G networks, mobile browsing is becoming an increasingly popular market. Google’s CEO Eric Schmidt said, “Mobile looks like it will ultimately be the highest of Ad rates.” But not all users are happy. The study reports 44 percent of Google users and only 40 percent of Yahoo users rated their experience towards the satisfactory end of the rating scale used.
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