Google Webmaster Tools Includes New Function
Google Webmaster Tools team has added an extra function to its offering, enabling users of the SEO service to view the precise details of queries that drive traffic to their page.
Titled “Top Pages”, users can also view the number of clicks and impressions made alongside each search term, and even display this information in the form of pie or bar charts to read the data more clearly. A trends analyst at Google Webmaster Tools, Jonathan Simon that throughout the past year they had made some significant changes to the search queries feature in Webmaster Tools. He also added that they had received lots of feedback about this enormously popular feature.
Additionally, he added that a usual request they heard was that people wanted to be able to view search queries data for their site’s individual pages. Understanding the importance of this feature, the same has been implemented by Google.
With the new function added, in the search queries feature, there exists a new tab titled ‘Top Pages’. Just as in the ‘Top Queries’ view, one can click on a definite query to view more detailed data, and assess how the query is performing across the whole site.
Using this functionality, users of Adwords should be able to recognize the most effective way to allocate their resources, in terms of achieving the best possible rankings. Results can be filtered by location, enabling users to see which areas need more keywords than others.
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