Microsoft Corp might now look for a mixture of deals after moving away from Yahoo Inc, but some would be complete enough to let it confront Google Inc’s power of online advertising. When Microsoft Chief Executive Steve Ballmer called off talks with Yahoo on Saturday soon after the Web Company discarded his $47.5 billion offer, he gave up what he and his investors saw as the best method to grow rapidly in marketing and online services to take on market head Google.
“Ultimately, our goal is to build the industry-leading business in search, online advertising, media, and social networking,” Ballmer wrote in a Saturday letter to employees, obtained by Reuters. “Although the acquisition of Yahoo would have accelerated our ability to deliver on our strategy in advertising and online services, I remain confident that we can achieve our goals without Yahoo,” Ballmer wrote.
Ballmer said Microsoft might go it unaided, but a likelier situation would be to use some of the hard cash it hanged in front of Yahoo to make lesser acquisitions or strike up partnerships.
