The home page of bing is quite impressive as the images in the background changes everyday.The so called “decision engine” Bing introduces new features with the intention to perform faster.To be more specific the search engine was developed with the aim of offering swift answers to users search queries, especially in the field of shopping,local business,information and knowledge,travel as well as health research.This would also mean that the businesses will have to move away drastically from the common search of keywords during the process of SEO campaigns.

It returns results purely based on their relevancy to individual searchers and displays them based on their subcategories grouping rather than whether they have keywords which match the search query.

Just go to the home page msn.com and type in any of the keywords and press search.You will be directed towards bing.com search result page.Well should we call this clever marketing?Anyhow,we need to wait and see if this search engine is going to be a google beater.

Experiment with the bing search engine at www.bing.com