Adwords
New Display Interface in Google Adwords
Changes have been unveiled to Google adwords and the new design will be rolled out over the next few weeks. The new design has been designed to make it easier to buy and track display advertising on its network. Advertisers can now target and optimize display campaigns with the help of Display Network Tab.
Brad Bender,director of product management at Google says “AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed”.
The contextual engine was enhanced that matches ads to pages based on keywords. The new changes will let marketers see the performance of display campaigns at the individual keyword level.Advertisers can now target higher performing keywords.
Changes would also benefit search marketers and search agencies as 99 percent of Google’s top 1000 search advertisers are also buying display through Google.Earlier clients can know how Google display ads are performing at the ad group level but the new features have provided variety of options now.
The new visualization tool lets the marketer to concentrate on targeting types such as placements, topics, interests and remarketing.
Free Phone Support for ‘Google AdWords’ customers
In an effort to further support the AdWords customers, Google has offered free phone support. This is apart the email and online support they are offering at present. With this additional overhaul, Google is trying to provide superior customer service. They have announced on their blog that this additional support is to meet the demand of existing customers to speak to an expert in Google. They will be rolling out Phone support for all their existing AdWords customers in US and Canada who are having a Customer ID, hence reach an Google expert at 1-866-2 from Monday- Friday 9 am -8pm.
Google Webmaster Tools Includes New Function
Google Webmaster Tools team has added an extra function to its offering, enabling users of the SEO service to view the precise details of queries that drive traffic to their page.
Titled “Top Pages”, users can also view the number of clicks and impressions made alongside each search term, and even display this information in the form of pie or bar charts to read the data more clearly. A trends analyst at Google Webmaster Tools, Jonathan Simon that throughout the past year they had made some significant changes to the search queries feature in Webmaster Tools. He also added that they had received lots of feedback about this enormously popular feature.
Additionally, he added that a usual request they heard was that people wanted to be able to view search queries data for their site’s individual pages. Understanding the importance of this feature, the same has been implemented by Google.
With the new function added, in the search queries feature, there exists a new tab titled ‘Top Pages’. Just as in the ‘Top Queries’ view, one can click on a definite query to view more detailed data, and assess how the query is performing across the whole site.
Using this functionality, users of Adwords should be able to recognize the most effective way to allocate their resources, in terms of achieving the best possible rankings. Results can be filtered by location, enabling users to see which areas need more keywords than others.