comScore
Partnership Deal between Yahoo and MSN
With Google being the present leader in the search engine kingdom, other competitors confront a massive mountain to climb if they need to emerge as the winner. Research firm comScore reported that in July, Google claimed an enormous 66 percent of the total search traffic within the United States. Much behind were Yahoo with 17 percent and Microsoft’s Bing with 11 percent .Rather than uniting with Google or being absorbed by them, Bing and Yahoo decided to be united in their quest for preeminence in the search engine market.Within the last couple months, Bing and Yahoo announced that they would become partners in order to unite their efforts to take up the number two spot in search engine market share and take direct aim at Google’s top spot.
The amalgamation is a great move for Yahoo, for whom the market share dropped over the last year. For the moment, Bing, which began in 2009, has seen its share steadily climb. While Yahoo brings abundant search engine experience to the table, Bing can bring can launch a fresh start to the partnership.
Presently, Bing is powering Yahoo’s search results in English within the United States as well as Canada. People who visit Yahoo’s search will notice “Powered by Bing™” at the bottom of each page to officially indicate the partnership between the two services.
In future, other languages are expected to be added for more of an global flair. In addition to the standard search engine services, Bing and Yahoo will also merge their advertising services. Yahoo and MSN are working on a total shift over to Microsoft’s adCenter, which is the company’s advertising service that provides pay-per-click advertisements to those involved. They hope to complete the shift this fall, appropriate for the holiday season. Bing and Yahoo will divide advertising revenue once everything is finished.
It would be interesting to notice how search engine technologies develop as competition increases, and what type of response Google will have in this search engine race.