Instead of 70 privacy documents,Google has created one privacy document to govern all it’s products.Google can pull information from one service and deliver it to you through other Google product you use.

Individual search has become more customized and this has brought a wonderful opportunity for the advertisers to reach their targeted audience.

Check out this video on Google’s Privacy Policy Update

These new changes from Google aslo helps them to make more revenue. It will result in better search results and ads. Google made sure that it will never sell user information and it still promotes data liberation. Google received a fare share of criticism for the changes in in it’s privacy policy in previous years.