MSN
The Performances of Google, Yahoo and MSN in 2010
The world of search engine technologies has been altering at an extraordinarily fast rate. Even from one year to the next, one can view major trends in how the search engines are faring.
Based on the report release by Hitwise, 2009 witnessed Google in the top spot, Yahoo Mail in second spot, the core Yahoo search in the fourth spot, Microsoft’s Live Mail in the sixth spot, the Yahoo search page in eighth spot, and MSN in ninth spot. This signifies that 6 of the top 10 sites belonged to one of the search engine giants.
Presently, in 2010, Facebook has reached the number one slot. The Yahoo properties remain chiefly unaffected; Yahoo Mail is now in third , the core Yahoo page is in fourth, and the Yahoo search page is in ninth. For the time being, Microsoft seems to be creeping up. MSN grabbed the number 6 slot, and while Live Mail dropped to position eight, Bing crept into the tenth slot.
Though it may look like Yahoo and MSN are closing the gap on Google, it should be noted that there’s a major gap between the second and third slots for 2010. While Google’s third place ranking is from having around seven percent of all online traffic, Yahoo Mail’s third place position depicts only about three percent.
The above study is based on pages that obtain visits most recurrently, and is based far more on repeat visits than it is on exclusive visitors.
Google Instant-A Dramatic Break From The Conventional Google Search Experience
Google displays its role as the leader of search engines by relentlessly pushing technology to its limits, with the launch of Google ‘Instant’.The new feature ‘Google Instant’ that was launched yesterday, is a huge enhancement to its search platform as it displays result as the user types ,without even clicking on the search button.
Within the next couple days, Google will be launching a new enhancement to its search platform with its newest addition of Google Instant. Google Instant is a new feature that shows results to the user as the user types, without even touching the search button. Infact every letter the user inputs, updates the search results in view of that. It was really exciting to watch this major transformation today created by Google.
Google has always been an supporter of simplicity, Google estimates the latest improvement can save around 2-5 seconds for every search. The new system also enhanced on the prediction feature that’s been utilized by Google and many of the other search engines like Yahoo, MSN, and Bing. The smarter prediction will help guide users through their searches, making it simple even if you’re not precisely sure what your searching for.
The following corresponding output was obtained while typing in each of the letters a s m in the search:
Marissa Mayer, Google’s vice president of Search Products stated that the user benefits of Google Instant are numerous but the primary one is time saved. Mayer announced the novel feature at the company’s launch event in San Francisco yesterday.
Google Instant is presently only available for desktop searches, but the company announced that it is at this time also working on the mobile version, which will be released soon.
Partnership Deal between Yahoo and MSN
With Google being the present leader in the search engine kingdom, other competitors confront a massive mountain to climb if they need to emerge as the winner. Research firm comScore reported that in July, Google claimed an enormous 66 percent of the total search traffic within the United States. Much behind were Yahoo with 17 percent and Microsoft’s Bing with 11 percent .Rather than uniting with Google or being absorbed by them, Bing and Yahoo decided to be united in their quest for preeminence in the search engine market.Within the last couple months, Bing and Yahoo announced that they would become partners in order to unite their efforts to take up the number two spot in search engine market share and take direct aim at Google’s top spot.
The amalgamation is a great move for Yahoo, for whom the market share dropped over the last year. For the moment, Bing, which began in 2009, has seen its share steadily climb. While Yahoo brings abundant search engine experience to the table, Bing can bring can launch a fresh start to the partnership.
Presently, Bing is powering Yahoo’s search results in English within the United States as well as Canada. People who visit Yahoo’s search will notice “Powered by Bing™” at the bottom of each page to officially indicate the partnership between the two services.
In future, other languages are expected to be added for more of an global flair. In addition to the standard search engine services, Bing and Yahoo will also merge their advertising services. Yahoo and MSN are working on a total shift over to Microsoft’s adCenter, which is the company’s advertising service that provides pay-per-click advertisements to those involved. They hope to complete the shift this fall, appropriate for the holiday season. Bing and Yahoo will divide advertising revenue once everything is finished.
It would be interesting to notice how search engine technologies develop as competition increases, and what type of response Google will have in this search engine race.