Ethan Batraski,Group Product Manager at Yahoo Search,stated that at Yahoo, it is known that sometimes search is just about doing things at a faster pace.Whether one is looking for the latest game score, dietary facts about any breakfast, or a favorite TV show – one needs to be able to obtain answers with little to no effort. Presently,Yahoo Search is testing a beta version of a more sharp and content-rich Search Assist (a technology that Yahoo! pioneered) with a fraction of searchers.

The novel Rich Search Assist replaces the accessible Search Assistant. In the past, users would see connected searches and suggestions. In future, along with the suggestions, they will get direct links and answers based on the type of search.

Yahoo is merely testing the new feature with about 5 percent of users for now, but will roll it out further ultimately. There is no ultimate version yet, so several users may get different variations of the feature until Yahoo settles on the best one.

Wonder what strategies “Bing” would roll out in future !