Webmaster tools
Yahoo Traffic Stats in Bing webmaster Tools
Bing has recently announced that their webmaster tools will show traffic stats from Yahoo directly in the Webmaster tool reports.
Duane Forrester,senior program manager for Bing Webmaster Tools said “Data integration is important because it gives you a true sense of what Bing is serving and where you are being served by Bing,”
We can able to view this integrated date by clciking on the Traffic Summary Report or Page Traffic report under the Traffic Tab.Due to this combined traffic data from both Yahoo and Bing,impressions and clicks will both appear to go up.There will aslo be a change in the Click throgh Rates or CTR since they are a ratio of each other.
The data integration began on August 12th and was completed on August 16th to completely populate the accounts.Site owners will not be able to select individual properties to view the data separetely.
It may be the end of the road for Yahoo Site Explorer but bing won’t comment on Yahoo tools. Yahoo’s search results are now being powered by Bing in seven more countries.Bing will power will power Yahoo Maktoob in several Arabian speaking countries in Middle East and North Africa.
Google Lab launches “Page speed”
Google Lab has launched Page Speed, a new tool for the webmasters which helps users to analyze the website and get suggestions to optimize the website. The website analysis can be done not only by the admin but also the users. All you have to do is to enter the url of your website or the one which you would like to check. On top you receive and overall score of your website out of 100 score and then suggestions under three categories viz High priority, Medium Priority and Low priority. Again under each category there are options such as “Optimize images” or “Minimize Redirects” which is hyperlinked to provide you more information as well as on how to fix the problem.
In addition to this there is one more feature where you can avail the Page speed suggestions for the mobile version of the page, especially smartphones.
Google Webmaster Tools Includes New Function
Google Webmaster Tools team has added an extra function to its offering, enabling users of the SEO service to view the precise details of queries that drive traffic to their page.
Titled “Top Pages”, users can also view the number of clicks and impressions made alongside each search term, and even display this information in the form of pie or bar charts to read the data more clearly. A trends analyst at Google Webmaster Tools, Jonathan Simon that throughout the past year they had made some significant changes to the search queries feature in Webmaster Tools. He also added that they had received lots of feedback about this enormously popular feature.
Additionally, he added that a usual request they heard was that people wanted to be able to view search queries data for their site’s individual pages. Understanding the importance of this feature, the same has been implemented by Google.
With the new function added, in the search queries feature, there exists a new tab titled ‘Top Pages’. Just as in the ‘Top Queries’ view, one can click on a definite query to view more detailed data, and assess how the query is performing across the whole site.
Using this functionality, users of Adwords should be able to recognize the most effective way to allocate their resources, in terms of achieving the best possible rankings. Results can be filtered by location, enabling users to see which areas need more keywords than others.