Yahoo News
Yahoo mail revamped, integrates more features
In order to survive and be a competitive player in the market Yahoo mail underwent significant changes. The new features includes a redesigned email format, an option to update Facebook and Twitter account via yahoomail platform and above all double faster service with 100 megabytes attachment capabilities. The ‘makeover’ also consist of better chatting ability with dear ones who are logged into Facebook and also improved Junk mail controls. These overhauls are mainly to get modernized with the current trends where people spend more time Social media and also due to the rivals’ constant up gradation. Though once upon a time Yahoo was much larger than its rival Google, for the past several months they are losing the grip. According to Comscore research report, yahoo faces a drop out in its subscribers whereas Gmail had grown to 220 million with 24% increased subscribers on to their credit. Russia’s most popular search engine Yandex will be offering shares double of Google’s earning.
Yahoo optimizes its “search”
To sustain in the market, Yahoo is leveraging many attempts and also surrendered its search engine to Microsoft to woo more people towards their site.
Adding to this effort, yahoo introduces “Search Direct” which is quite similar to Google’s Instant search’, where they produce instant search results predictions without having to click on the search results. This feature known as “Search Direct” provides celebrity biographies, weather forecasts and news reports before users finish typing the question. To avoid being blamed as just a follower of Google’s Instant search, Yahoo’s Search Direct offers ‘advanced’ results producing edited information and images just under the search results instead of a page full of links.
You could avail ‘Search Direct’ on Yahoo’s search page, but not from its home page. Yahoo is testing the performance of this new feature before going full fledged.
Yahoo News Undergoes Major Transformations!
Yahoo has launched a new search-powered module for their News Section(news.yahoo.com),driven by their search algorithm. SEO friendly content which would obtain increased visibility would be the end result of this algorithm.
One of the major highlights was the inclusion of images,videos as well as slideshows.Its also visible that unlike google news, yahoo news tries hard to be more editorially managed in its choice of stories from online news providers rather than algorithmically delivered.
Presently being tested by a few Yahoo users, the fresh feature appears as a subsection on the Yahoo! News page as well as in the ‘Today’ module on the main portal. It’s complemented by the fresh ‘Trending Now’ lists, noticeable on the Yahoo home page. When a visitor clicks on any of the terms on the Trending Now list,she/he will can get hold of the most recent information about a hot topic and determine related content from Yahoo! search.
Lately Yahoo stated that the click through rates on its Trending Now lists have doubled from the time the firm implemented the fresh content optimisation technology that powers the Today Module of the Yahoo! Homepage.