Google has slowly rolled out a new feature where it automatically manages campaigns where the daily budget is not fully spent , adds more keywords to the campaign and automatically finishes the daily budget.
This is a cool new feature since we often had trouble finding ways to clear client budget.
According to adwords advisor a representative from yahoo,
A few quick comments, as I see this subject is generating quite a lot of interest and speculation:
* First off, I have already passed your feedback along to the right teams - so your comments and concerns have been heard - and will continue to be heard.
* Please be aware that this is a limited beta test, available as an option to a small number of advertisers.
* Future plans for the feature will certainly be influenced by feedback from folks who participate in the beta. So if you are one of those invited, who then choose to participate in the beta, please be sure to comment early and often.
* Advertisers offered a spot in the beta may certainly turn off the feature if they wish.
* This feature is not intended to 'exhaust the budget' - rather it is only meant to deliver additional traffic where performance metrics such as CTRs and CPCs stack up well against the adgroups current CTR and CPC. If there is no additional relevant traffic to direct to the advertisers campaigns, automatic matching will not spend additional money.
* The queries will appear in Search Query reports.
As always, I'll continue to pass your feedback along - directly to the teams most involved with this beta
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