Is this a April fool Joke or a real change by google, When we recently logged into our client's adwords campaign management system we saw the following notice from google.

"Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads."

What the heck how can this be possible some of our clients have product URLs that are very long and cannot be matched with the display URLs. Also google adwords offer a limited space for display URLs and this is if true a ridiculous change and almost impossible to be implemented in our campaign.

Adwords advisor in webmaster world is giving some really funny suggestions. Does he really mean it or he is just playing the Google's April Fool prank which they always do every year. Google is the best search engine when it comes to playing users with their April Fool pranks. Most infamous being the pigeon rank where google said it is gonna replace Pagerank their core algorithm with Pigeon rank
AWA says

"I would not necessarily recommend doing what I am going to suggest below, except in cases in which it is the only solution - because some folks think it looks weird, and thus maybe less 'trustworthy' somehow - but you could delete the www in the URL.

In other words you could use:

really-long-domain-name-for-the-company-i-work-at.com

Instead of:

www.really-long-domain-name-for-the-company-i-work-at.com

Would that do the trick for you?

If not, please contact AdWords support directly, and ask for advice using with the actual URL as an example. ;)
" LOL

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