Click forensic a leading company which monitors click frauds in google's and yahoo's paid search results has now joined hands with yahoo to monitor click fraud in yahoo's search results.

This is a big move since click forensic had been accusing yahoo for not monitoring click fraud happening in their search results. Now yahoo will be more tough towards click fraud which has scared away a lot of advertisers from their pay per click program. Yahoo search marketing yahoo's infamous pay per click program has ever been accused of not monitoring click fraud happening in their search results. The Yahoo-Click Forensics relationship may result in being a step towards the same path. If nothing more, this merger will give Yahoo a position which shall distinguish it from the world leader Google.

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