Recently we saw alexa make a major change to the way the rank their sites. In my opinion their current ranking system doesn't work and its worse than before. The new ranking is not something that takes the whole world as a picture it mostly sees users from US to judge the traffic to a site. We compare the current results with few of the sites we own / monitor and all sites that rank for US and getting lot of US traffic are pushed higher while sites that gets ton of Global traffic and lesser US traffic are pushed down.

So what even alexa did or tried to do has screwed up their total index IMO. Either they need to go back to their old results or they need to fix a lot of things before the new results work better.

Though Alexa results are skewed lot of new webmasters or site owners gauge that as a important way of judging the important of a website so if alexa is going to reward US sites over other country sites then I fear it will never be any more a place to visit.
alexa.com/site/company/announcement

Labels: alexa, search engine

Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website.

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