MSN adcenter blog has posted a very good insight on the keyword chocolate how it is searched who searches more, demographics etc.
"What's the story of "chocolate"? As learned from data freely available to all adCenter users
There are more searches for Chocolate in February than any other month, but there are notable peaks throughout the year in June and October (a demonstration of appropriate year-round appreciation for the subject). Find this data in Monthly Traffic
Ads for "chocolate" in an average position of 2 have a higher CTR than other positions. Find this data in Monetization
Women tend to search for "chocolate" more than men, with 64.27% probability from 3/22/08 to 3/31/08. Find this data in Demographic
Most searches including the term "chocolate" skewed female from 3/22/08 to 3/31/08. Find this data in Demographic
The sweet spot for "chocolate" searchers from 3/22/08 to 3/31/08 are those aged 35-50. Find this data in Demographic
People in California, Texas, and New York searched more for "chocolate" than other states from 3/22/08 to 3/31/08. Find this data in Geographic
Campaigns including the keyword "chocolate" are very focused to chocolate as a food and not focused on chocolate in all its other iterations and meanings. Find this data in Keyword Suggestion, Campaign Association
Searches including the term "chocolate" demonstrate the many facets of the word, as a food, a name, a musical group, a breed description, a color, an ingredient, etc- Find this data in Keyword Suggestion, Contained
How can you use this information to improve your marketing efforts?
Understanding historical valleys and peaks enables better budget planning and campaign planning for both online and offline efforts.
Analyzing position and associated CTR will help to anticipate traffic, budget and potential interest in your terms and products
Researching keyword demographic data can help you hone your marketing message to the audience most likely to be searching for your terms. This is also a way to hone offline messages according to the audience you are attempting to reach -- by answering their conversation in a manner similar to the way they began it with you.
Geographic and Demographic data gleaned from search can help you cross validate your offline message content to ensure you are speaking to the audience you intend to.
Specifically for "chocolate" there may be opportunity to expand this to campaigns reaching beyond the core food -- primarily around ingredients.
Identify possible negative keywords by reviewing terms likely to include your core term."
Labels: MSN adcenter
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