Recently one of our client account was badly hit with lower Quality score. It was difficult to figure out what the possible reason is. Quality score of some 200 keywords suddenly went poor which is not health for our campaign. We researched a bit and found in some forums people facing similar problems. Most probable reason most of the advertisers guess is the problem with the landing page.
If the Adwords Bot visits the site when the website is down Google adwords slap the account and relevant keywords with a Poor quality score. We do agree with this point since the site we are working on was down for about 2 days due to hosting problems and since it was a weekend we didn't pause the campaign and it resulted in bad quality score. But the status returned back to Good when the site was live back again.
So be careful when your site goes down its important to pause the campaign is something like this happens.

PPC blog team

Labels: Adwords, adwords ppc

Post a Comment

<$BlogBacklinkSnippet$>
<$I18NPostedByBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< PPC Blog Home