A webmaster world member reports that he sees decrease in conversion rate in Adcenter advertising.
"Well, i'm just about over my excitement for adcenter. I have campaigns that are product relevance targeted and pushing a specific deal. For example keyword "widget brand model" "buy now at #*$!x"
I've received over 200 clicks and not a single conversion on adcenter.
Yahoo its a 2.2% conversion rate - break even. Adsense is 3.9% conversion rate - break even. (higher cost) Adcenter is a 0.0% conversion rate.
Adcenter = darn near 100% bounce rate and less than 30 second visitor rate
Yahoo and Adsense both had very LOW bounce rates and often more navigation pages - view TOS/Warranty/Refund policies and such.
Yahoo had a 100% first day purchase (thus far) Google had a 60% first day purchase, 10% second day purchase and 30% > 3 day from first visit purchase.
So with that said, yahoo seems more spontaneous, google users like to shop around and dig around the site more and adcenter doesn't appear to be human visitors for my targeted electronics/technology/home audio/video/gaming/entertainment spectrum :)
adcenter did work "ok" before - it was a low enough cost but i'm wondering if that was just random traffic from a now defunct traffic partner or incentive adcenter may have had. "
webmasterworld.com/msn_adcenter/3596353.htm
Categories
- microsoft
- google analytics
- local PPC Optimization
- Yahoo Publisher Network
- yahoo search marketing
- yahoo
- search engine
- pay per click
- adwords ppc
- PPC management
- alexa
- MSN adcenter
- Adwords
- google chrome
- ebay craigslist
- google adwords
- Ads Quality Videos
- Analytics
- PPC Optimization
- Adsense
- Pay per call
- Microsoft adcenter
- Online Budget Allocation
- quality score
- PPC Tool suggestions
- PPC Vs SEO
- Do you decorate your ads ?
- 2009 sees significant drop in click fraud
- Google does it again now badder and stronger slap
- Four important strategies for pay per click
- Tips to get more traffic with long tail keywords t...
- How to make your ad relevant with the help of keyw...
- How to get higher Quality score in Google adwords ...
- Microsoft adcenter - A beginner's guide to Microso...
Webmaster reports decrease in Adcenter conversion.
Written by Search Engine Genie @ 12:54 PM permanent link on Thursday, June 5, 2008 | Post a Comment | |
|||
- PPC Tool suggestions
- PPC Vs SEO
- Do you decorate your ads ?
- 2009 sees significant drop in click fraud
- Google does it again now badder and stronger slap
- Four important strategies for pay per click
- Tips to get more traffic with long tail keywords t...
- How to make your ad relevant with the help of keyw...
- How to get higher Quality score in Google adwords ...
- Microsoft adcenter - A beginner's guide to Microso...
Post a Comment
Links to this post:Create a Link
<< PPC Blog Home