Main problem in PPC ad writing is there's no enough space for you to express your ideas. Humm? For example, in adwords there are two description lines with 35-35 characters and a title with 25 characters. Shrinking our ad to this much character spaces is sometimes really difficult. Your sale process starting at your landing page. But bringing people to your landing page is done by your adcopy only. The number of visitors coming to your landing page depends on how effectively you could convey the ideas and features of your service. So utilize all the characters effectively.

Here are three ways you can increase your click-throughs - Use influential Words in Your Titles - An influential word is an emotionally thrilling word that gets the attention of visitors and makes them click because you've strike a trigger. Some powerful power words are: amazing, incredible, successful, vital etc.

Promise a Benefit - Tell your visitors that you are going to give some benefits like free shipping, free consultation, discount etc. But it should be genuine.

Be Specific - Be specific when telling about figures like company turnover and revenue. If you are concentrating more on these steps, your adcopies will give you more click throughs.

Labels: google adwords, MSN adcenter, pay per click, yahoo search marketing

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