Your ad copy and landing pages are very closely attached. If your landing page and ad copy work perfectly together, you'll have a successful and happy pay per click campaign.

Ad Copy

Ad copy is very important. Your ad copy is the first thing which is giving idea about your product or service to your targeted searchers. In sponsored search and in content network, the following things draw attention of visitors.
In your ad-copy, try to use credible and reliable data. Your adcopy should impose interest and curiosity on your visitors. There should be a call to action. Be honest and target right audience.

Landing Page

Conversion happens in your landing page. It can be an existing page in the web site or you can design 1 for PPC conversion purpose. But that page should have a power to retain your visitor in that page itself. Avoid other attractive links from your custom landing page. Landing page also should contain credible and reliable content. List the most important features of your service. It should be close to the sale. 10 more steps to purchase a product will make visitors feel bored and they will stop the attempt and go to your competitor's website.

Labels: google adwords, MSN adcenter, yahoo search marketing

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