What will you do when you start a new PPC campaign? I mean whether you keep your new campaign as a stand alone one or integrate it with your existing campaigns? You might try being more integrative with your practice and see whether you get better results or not. If you integrate your new PPC campaigns into your current marketing scheme, what you already do should be successful enough to benefit from an add-on.

If it is not successful and beneficial enough then there is no point in doing that. PPC integration is one of the crucial aspects of your total marketing plan. The true meaning of PPC integration is taking the most successful parts of your other marketing campaigns and making them work together with a PPC advertising.

Even if you are using off-line marketing, article marketing, blogging or display advertising, you want your pay per click advertising to compliment your success. If you are using the same keywords and landing pages for your campaigns then you can measure the difference in results using an analytics application like google analytics. It is better to Take your pay per click campaigns and integrate them.

Labels: pay per click, PPC management

I agree with you here another search engine that is not heard of as much is Xoole Search which is setup pretty nice I can be within the results and on the right side for like 50 a month. I have been using them for about 2 months now and they are bring in some great traffic for me should check them out www.xoole.com

Also one thing I have noticed with Google, Yahoo, MSN they let them put words that dont match there site at all like ask.com did, now whats up with that. Thats why I like Xoole because they give advertisers the words to bid on not the other way around. I think Xoole has a good idea and all should do this to lower fraud like this.
Thanks
Maurice

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