As you know pay per click advertising is keyword-based advertising. Your ad text is based on a cautiously selected campaign is created based on the best keywords for your business. Whether those keywords involve your competitors' brand names? There are currently no laws that say you can't bid on brand names as keywords (at least in the U.S.). Some people say it is a controversial practice to bid on competitor's brand in pay per click advertising. I too agree that they worked so hard to get that place in market and advertising. But a lot of companies are now trying to guard their copyrights and trademarks by following the search engines and advertisers whenever their brand names are used for advertising. If you compete with a huge company with big pockets then you could lose. That's a risk that you'll have to take (if you want to). In TV advertising, you can't use a competitors' brand name. In ppc advertising, you can -with a few limitations. But it is dangerous and you should consider the risks carefully before you do it.
Labels: pay per click
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