I got these points from a great article written by Mel Carson in adcenter community. According to mel, the 12 steps are -

1. Retention
2. Intention
3. Attention
4. Detention
5. Coordination
6. Collaborate
7. Differentiate
8. Speculate
9. Analyse
10. Plagiarise
11. Optimise
12. Economise


For the detailed version of this points, visit www.adcentercommunity.com/blogs/analytics/archive/2008/10/20/12-Steps-To-Effective-Online-Budget-Allocation.aspx

Labels: Online Budget Allocation

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