Google is improving their Analytics product once again. Now they have included motion charts in Google Analytics. It allows you to see a video presentation of your statistics. Isn't it really cool? In Google Analytics Blog you can see the detailed discussion on the new features. Let us see how this change contributes something to our pay per click campaigns.

The most significant feature of the motion charts is time tracking. In place of just seeing trends in a two-dimensional framework, you can actually visualize them over a set time period. The bounces in the colored dots that symbolize referrers allow you to see at a look that which keywords are performing the best over a period of time. You can see the heights, the depths, and the steady states without having to change this setting, click this link, back up and reset, etc. It seems the motion charts being a good first place to look for trending patterns. After you've visualized the general trends you can use those sections of the trend that you want to get a deeper analysis of.

Labels: google analytics

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