December is the month for three separate and simultaneous holidays. Hanukkah starts on Dec. 21 at sun down and continues for eight days. Christmas falls on Dec. 25. And Kwanzaa (an African-American cultural holiday) starts on Dec. 26 and continues still Jan. 1. If you have products that demand to all three market sectors then you should not advertise them mutually in the same campaigns. Your objective should be targeting your holiday advertising to the right market.

All these holidays symbolize something very important to those who observe them. If your products demand to each market sector then you'll want your PPC campaigns to target each sector independently. What you should do is do the proper keyword research for each targeted campaign and optimizing your ad groups for different landing pages. Try to know your market better and approach it with your customer's needs in mind. That is the perfect holiday advertising and you can achieve your goals in this holiday season.

Labels: pay per click

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