Quality of Ads is important for advertisers, as it directly affects your ads' location on the page and your budget usage. The past few months Google has made some big changes to improve how they calculate Quality Score and how their Quality Scores are displayed in adwords account. One of these changes was the transition from minimum bids to first page bids. To help explain Ads Quality and these changes, Google has just released two instructional videos called Ads Quality Basics and Ads Quality Updates that walk through the basics of Ads Quality and the transition to first page bids.

Ads Quality Basics provides a general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don't know how Quality Score works, this is a good video to watch.

Ads Quality Updates goes beyond the basics and gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, we recommend this video.

Labels: Ads Quality Videos, google adwords

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