Widgets are a low-cost item that allow you to make your landing page more interactive. If you can get your landing page visitors to interact with your web page then you stand a much better chance of making an impression. You also stand a better chance of converting the sale.

Studies show that visitors to a web page that interact with that web page by clicking (a survey, a game, etc.) are more likely to click the Buy Now button when faced with it. It's psychological. Get them in the habit and the habit is hard to break.

But there are other, more practical, reasons for including widgets on your landing page. They give it a sort of attractiveness that mere words and pictures alone cannot and they give a level of utility to the page as well. Plus, if you can get your site visitor to download a widget that they then are seeing every time they open their blog, website, e-mail, or desktop then you are more likely to close the sale, if not today, then sometime.

Source - pay per click journal

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