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Should I Have More Than One Landing Page?
Written by Jinu Sunil
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Tuesday, September 30, 2008
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I highly recommend multiple landing pages and I have reasons for that. Different pages will do well in different search engines. It is because each search engine has its own ranking criteria. For Google, we can create a more text content oriented page with all the product descriptions, service offerings and provided benefits of using this service. For yahoo, we can create a landing page with images, testimonials and content in a brief form. Use bullets to show features and benefits. Think which are the keywords you are optimizing your landing page for. We can create two separate landing pages with similar keywords and each could rank well for their respective keywords in the same search engine. To do this, you have to write a separate ad for each landing page. Sounds bit odd right? But I've heard many companies who use this tactic quite successfully. Normally, I use more than one landing page. You have to decide which campaign needs a second landing page and set goals according to that. Labels: pay per click, PPC management
Google TV Ads partnering with Bloomberg TV
Written by Jinu Sunil
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Monday, September 29, 2008
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On September 25, Google announced that they're partnering with Bloomberg TV to offer Bloomberg TV's national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel with more than 54 million listeners in the US.
This builds on Google's partnership with NBCU( see my previous post -
Google & NBC Universal Partnering Up), and will provide advertisers with broader audience reach and access to desirable viewer demographics. Google TV Ads advertisers will have access to premium inventory on Bloomberg TV very soon, so stay tuned for further announcements. Currently, advertisers can target Bloomberg TV through Google DISH Network inventory available on the Google TV Ads platform. Google's partnership with Bloomberg TV means that advertisers will be able to reach all Bloomberg TV viewers in the US.
Integrative PPC Campaigns
Written by Jinu Sunil
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Friday, September 26, 2008
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What will you do when you start a new PPC campaign? I mean whether you keep your new campaign as a stand alone one or integrate it with your existing campaigns? You might try being more integrative with your practice and see whether you get better results or not. If you integrate your new PPC campaigns into your current marketing scheme, what you already do should be successful enough to benefit from an add-on. If it is not successful and beneficial enough then there is no point in doing that. PPC integration is one of the crucial aspects of your total marketing plan. The true meaning of PPC integration is taking the most successful parts of your other marketing campaigns and making them work together with a PPC advertising. Even if you are using off-line marketing, article marketing, blogging or display advertising, you want your pay per click advertising to compliment your success. If you are using the same keywords and landing pages for your campaigns then you can measure the difference in results using an analytics application like google analytics. It is better to Take your pay per click campaigns and integrate them. Labels: pay per click, PPC management
Elements of a Landing Page Design
Written by Jinu Sunil
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Wednesday, September 24, 2008
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Many times we have discussed about the importance of landing page in PPC. The following elements on your landing page should be considered for every landing page design you undertake:
* Call to Action - Your call to action is one of the most important elements of any landing page. This is the content that will ask for the sale. Without a strong call to action you will not see as many conversions as you expect.
* Page Content - Your content must be clear, enough descriptive and keep them reading.
* Headline - Your landing page headline must grab your readers' attentions. They'll never read your outstanding content if you don't get their attention first.
* Overall Design - The design of your landing page is very important. It should be attractive to stick the visitors in your website.
* Landing Page Layout - Page layout is one of the most important component of building a quality landing page. Place your photos and graphics optimally. You should not have exit links that encourage page visitors to leave before making a purchase. You should make good use of bullet points, headlines, sub-headlines, and other page elements.
These points will help you building better landing pages. You have to determine which of elements will give a rise and down to your conversion. Labels: pay per click
Google & NBC Universal partnering up
Written by Jinu Sunil
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Tuesday, September 23, 2008
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Source - adwords.blogspot.com September 09, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all days and times on several of its cable networks. Advertisers using Google TV Ads will be able to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller starting in early 2009.
Read the full details of the partnership in the blog post on our Traditional Media blog. You can also read about how other advertisers are finding success with Google TV Ads, and check out our product demo to learn how to launch your own TV campaign.
We'll also be holding a free webinar that will cover tips on how Google TV Ads can help drive more web traffic and increase your sales volume, turning TV viewers into your customers. The webinar will be held October 1st at 10AM PST, and you can sign up here to reserve your spot. Labels: Adwords
Track Conversions And Traffic
Written by Jinu Sunil
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Monday, September 22, 2008
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By tracking user activity in your website, you can easily understand the performance of your website and can take necessary steps to improve your PPC campaigns. Now there are means to measure the traffic and its sources. You can track how much traffic you get on a daily basis, where your traffic is coming from, what links your traffic clicks on, and how many people actually make a purchase. It is interesting to know how many people come to your website, how many of them g through each step of processing and how many of them make a real time purchase. You can easily understand at which step-i mean page-your visitors loses interest in purchase. Some times in between a purchase process some other links in the page attract the visitor and force them to exit the current page and lead them to a new page. There are so many tracking software available. Statscounter and Google Analytics are some of them. I recommend Google analytics. You can get a detailed report of your website by including "Urchin code" given by your Google analytics account in all your web pages. You can set goals for a purchase processes. This will help you to find people's entry and exit point in your purchase process steps. Along with Google analytics, use the conversion tracking given by PPC providers in respective pages. Labels: google analytics
Import Bulk Ads Into Microsoft adCenter
Written by Jinu Sunil
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Friday, September 19, 2008
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Step-by-step process of MSN bulk uploading - Log in to your Microsoft adCenter account
- Click on the Campaigns tab
- Pick an advertising campaign that you want to upload your ads to.
- Next, pick an ad group into which you want to upload your ads.
- Select the Ads tab.
- Now click Import ads.
- You can import ads from another PPC provider or you can upload ads from your desktop. Manually input the data or choose between Excel or CSV.
- Click Import file.
- Select the file in the Choose file option box and click Open.
Now your pay per click ads will import into MSN adCenter without difficulties. Labels: MSN adcenter
Are Meta Tags Important For PPC?
Written by Jinu Sunil
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Wednesday, September 17, 2008
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You are sure that there are some value for meta-tags in SEO and then what about PPC? Your ads are not going to use them. But landing pages? I've seen landing pages without meta tags. But I think landing pages with carefully associated meta tags can do much better. The 3 meta tags you need to consider for your landing page content are -
* Title
* Description
* Keywords
Don't spoil your landing page content with meta tags that aren't helpful like robots tag, author tag, copyright tag, etc. These tags don't help the search engines at all. Ensure that your title tag has your keyword in it somewhere near the beginning. The title of your page will appear at the top of your reader's browser and should be well-written. That will be seen in the SERP for your organic listings so make sure you have a well-written and optimized title. Your description tag will be the description that comes in your search engine listing. This is important, particularly if your pay per click ad appears on the same page. If you have a well-written description then you increase your chances of getting the click-through. Don't add a huge list of keywords to your keyword tag. If the keyword doesn't appear in your content then don't include it in this tag. Not only will that affect your organic listings, but it will also affect your quality score. Meta tags are just one way of influencing your quality score. Give them the value they deserve. Labels: pay per click
Should I Bid On My Competitors' Brand?
Written by Jinu Sunil
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Monday, September 15, 2008
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As you know pay per click advertising is keyword-based advertising. Your ad text is based on a cautiously selected campaign is created based on the best keywords for your business. Whether those keywords involve your competitors' brand names? There are currently no laws that say you can't bid on brand names as keywords (at least in the U.S.). Some people say it is a controversial practice to bid on competitor's brand in pay per click advertising. I too agree that they worked so hard to get that place in market and advertising. But a lot of companies are now trying to guard their copyrights and trademarks by following the search engines and advertisers whenever their brand names are used for advertising. If you compete with a huge company with big pockets then you could lose. That's a risk that you'll have to take (if you want to). In TV advertising, you can't use a competitors' brand name. In ppc advertising, you can -with a few limitations. But it is dangerous and you should consider the risks carefully before you do it. Labels: pay per click
Should I Use 301 Redirects?
Written by Jinu Sunil
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Friday, September 12, 2008
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John over at PPC Hero reported an experience, he had with 301 redirects. This is a chapter worth telling because the 'Google AdWords Help Center' tells you the point bare that what John experienced will happen. This is what happened actually. John paid for ppc and kept Page A as his destination URL - landing page. Page A has a 301 redirect to Page B. When John looked at his Google Analytics to see what traffic he is getting from his paid search campaign, he saw all those clicks are registered as organic search result. Is that a problem? Yes. It's a big problem if you wish for accurate tracking and reporting. This seems to be a problem in the communication structure between Google AdWords PPC and Google Analytics. And nothing has seen from Google AdWords fix this issue any time soon. It is better not to use 301 redirects in your landing pages. I mean if you are so particular about your report, then you should never. Otherwise no problem. Labels: google adwords
What Are the Most Important Criteria for a Good PPC Campaign
Written by Jinu Sunil
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Thursday, September 11, 2008
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Recently I have come across a nice article. It says there are mainly 7 criteria for a good pay per click ad campaign. Here are the 7 criteria:
* Use conversion tracking
* Don't use Google's default settings
* Keep a fixed schedule when optimizing keywords and ads
* Study the competition before you begin
* Treat your keywords, ads, and landing page as one unit
* Be selective in capitalization
* Keep it simple with a strong call to action
My doubt is whether one of the criteria is more important than the others? For example, is being selective in capitalization more important than avoiding Google's defaults? In my view all these are important. But I will give more preference to these aspects -
* Use conversion tracking
* Consider your keywords, ads, and landing page as one entity
* Keep it simple with a strong call to action
These are basic to any successful campaign. You cannot run a successful campaign without calculating conversions and you should understand how they relate to ROI. Optimization means your keyword usage in your ad with the keyword usage in your landing page and making the two work together. A strong call to action associated with a well-written, highly optimized ad is the best treat for an average performing campaign. Labels: pay per click
Conversion Tracking - The Best Tool to Measure Your ROI
Written by Jinu Sunil
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Tuesday, September 9, 2008
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One tool that you have to be included in your pay per click advertising is conversion tracking. This tool will help you test how healthy your campaigns are performing. By seeing the conversion tracking, you can easily find whether your ROI is positive or negative. If you aren't making money from your advertising then it is not worth. There are times when you can achieve a greater benefit by losing money in order to gain branding and top-of-mind marketing results. For most advertisers, ROI is very much important. ROI is measured by subtracting your pay per click spend from the revenue earned from your advertising hard work. Suppose you spent $50 on advertising and as a result of that advertising you made $60 back from sales. Then your ROI is $20. Conversion tracking is a tool that tracks the buyer on your site to find out when they make a purchase. As soon as a customer clicks on the ad to go to your site, they have a cookie dropped on their computer and when they make a purchase, a conversion is logged. By using this tool, you'll know in an instant whether your advertising is truly being effective. You can take conversion tracking code from PPC service providers. MSN adcenter's and Adwords' conversion code you have to place in between Body tag of the html of your tracking page. But yahoo search marketing conversion code you have to place in between head tag of the html of your tracking page.
Labels: pay per click
Preserve Keyword integrity in Your Ad Groups
Written by Jinu Sunil
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Saturday, September 6, 2008
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It seems that people are keeping same keywords in different adgroups of the same campaign. Never do that. What is the point in doing like that? You want them competing against each other? You'll get much better performance from all of your keywords if you don't use the same keywords in multiple ad groups. Suppose you are running a wristband campaign. Keep the keyword "silicone wristband" in only one adgroup not more than that. If you want to do some experiment, then pause the ad group with that keyword and experiment your keyword in the new ad group. If you want to move it, move it completely. Don't copy it. If the issue is critical, then stop the adgroup. But don't do that too often. The keywords that you feel right to be together should stay together. You should keep the integrity of your keyword groups as much as possible. Labels: pay per click
Will Google Chrome Affect My AdWords PPC?
Written by Jinu Sunil
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Friday, September 5, 2008
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Google has released a browser called Google Chrome. Yesterday we downloaded it and is really user friendly. I was using IE and don't like to use Firefox at all (no reason for that). I heard chrome is an interesting application and many of my friends started to use it. So I too started a test use yesterday. Didn't get much time to experiment. Then suddenly my thoughts went the way that whether my adwords ppc will be affected by this new browser. But inside AdWords blog I could see a blog post telling that Google Chrome shouldn't affect our AdWords. What they mean is your landing pages should appear the same way in Google Chrome as they do in Mozilla Firefox or Microsoft IE. You don't have to do anything new for your landing pages to look exact the way before. Waiting for the development and popularity of Chrome. What you think? Chrome will catch up to Mozilla Firefox or Microsoft IE? Even if it is from google, I will take its own time to reach the top. But I believe that one day it will reach the top. If you like to download the software, download it. Don't worry about your existing landing pages. I feel it is almost the same way as top browsers. When creating a new landing page, make a look at this new browser before make it alive.
Make a look if you haven't seen it yet.
 Labels: google adwords, google chrome
PPC Summit Los Angeles September - 25 & 26
Written by Jinu Sunil
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Thursday, September 4, 2008
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Early Bird Registration cut off date is September 18.
Pricing - Includes full summit access, all sessions, keynotes, Continental breakfast, lunches, breaks, comprehensive "How-To" manuals, promotional items, networking opportunities etc.
Individual Passes Regular Early Bird*
One Day Pass (Day 1 or 2) $699 $599
Best Value!Two Day Pass $1199 $999
Additional attendees from the same company get a DISCOUNT ($100 off) when registered at the same time!
Company Passes Regular Early Bird*
Two Day Pass Only Not Available $899
* An additional 10% discount may be granted to account holders of Sponsors on Individual rates when the appropriate Invitation code is entered during registration. This discount is not reflected in the pricing above.
* This discount applies to the Early Bird rates only and will be deducted at checkout when you enter your Invitation code
* To be eligible for a Company Pass, all company attendees must register prior to the Early Bird deadline, at the same time and with the same credit card. If registering separately you must use the individual pass rates. No regular or On-Site registration is allowed with this group discount.
For more details and registration Visit www.regonline.com/Checkin.asp?EventId=172278 or mail to registration@ppcsummit.com
Labels: pay per click
Using Organic and Paid Search Together
Written by Jinu Sunil
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Tuesday, September 2, 2008
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Why you are using pay per click advertising? You don't want your targeted users to miss your service when they are searching for that. Estimations show that 10% - 25% of searchers click on the paid search ad. If your website is not listing is 1st or 2nd page of Search engine result, you will loose majority of your users. Many marketers are satisfied with 75% of the search market that clicks on the organic listing. But revenue is revenue. It is hard to see people click on someone else's paid search and missing your service. Right? Why should you loose your target audience? According to SEM researchers, out 12% of the searchers on search engines clicked on the top pay per click ad and 7% clicked on sponsored links on the side of the search results. That's 19%. If you are not running some kind of search marketing campaign through paid search then you will miss some sales. Try to maintain PPC campaign along with your SEO tactics. If you are 1st or 2nd in the organic search result, you can pause your PPC and when you are down in organic, you can resume your ppc. One of our clients is doing the same. He's ranking top for "auto transport". If he's going down means he will start ppc. He is ready to pay $30(cpc) to get the first position in PPC. Labels: adwords ppc, pay per click
AdWords' PPC Placement Tool - Find Websites for Your Ads
Written by Jinu Sunil
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Monday, September 1, 2008
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Now it is easy for you to find website for your ads through Google AdWords' pay per click placement tool. After log in to your account, go to your desired campaign and click on the Placement tab. But you have to start with your keyword list. Go into your campaign settings and ensure that you have filtered your keyword list to be as highly optimized as possible. Don't look for placements for an insecurely optimized website. Your money will flow somewhere without your knowledge. There are many methods to look for placements - search by category, topic, specific URLs, and demographics. Find exact websites that are correlated to your function and if you like your ads to run on those sites, start with specific URLs. May be those sites are not running adsense, but sometimes like to start. Now next step. Search placement by category and topic. Placement search tools will help to do it. Lastly, you can search demographics. But be careful with searching by demographics because you are really looking for a type of customer and these sites may or may not be related to your service. Remember that everyone in your demographic will be interested in your product. It is nice to see Google AdWords keeps improving. Hmm Right? Labels: google adwords |
