There is no doubt that pay per click (PPC) advertising can be a very profitable and cost effective way to drive targeted visitors to your site. Apart from various ongoing problem of pay per click, the most threatening challenge to overcome is "fraud".

It's quite amazing that some publishers will go to commit fraud. Well, here I am not talking about the webmaster who clicks on the ad to increase the revenue or the competitors who occasionally clicks on your ad. I am talking about those parties who create robots to generate thousands of clicks not to build revenue for themselves but to drive other advertisers out of PPC listings and out of business. Click fraud drives up the cost of each click as some PPC companies regulate the minimum price of each click based on the popularity of the category or keyword.

Fraud can be very easy to detect in some instances which requires you to choose the PPC Company wisely and then monitoring results on the daily basis.

Some PPC anti-click fraud tips are-

• Avoid PPC networks that allow incentives sites.

• Frequency caps on clicks.

• Limit daily click spends.

• Country filtering.

• Study your server logs.

• Use specialized click fraud tools.

• Related learning resources.

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