Testing landing pages is an ongoing process. Testing is very important. For all your pay per click advertising testing of landing page and pay per click ad has to be done regularly. Every time when you do testing you need to know what changes would be more effective to attract more and more customer to buy the product.

Some important areas on your landing page that require regular testing are:

• Headlines

• Call to action

• Images

• Sales content

• The offer

You never know what customer would like as there taste and preferences changes according to the trends. To keep a track on customer taste and preferences you need to do regular testing that is important to closing the sale.

Your testing involve the test on images as which images will work best and where on the page that image will have more impact. Just like that which headline is more persuasive to attract customer to buy the product and also what should be the font size and color of the headline to have more impact.

You will never be completely satisfied with your landing page though you make changes each time you do testing. There is probably something you think you can always improve. If you are not doing regular testing that mean you are sitting still and that wont make you money.

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