Ways To Increase Your Click Through Rate
CTR is the percentage of viewers that in fact click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not.
By improving your CTR with Ad Words, you can improve your quality score which helps you to pay less for better ad ranking and which leads to lower minimum bids. You can also save money by generating more clicks for the same amount of money.
Here are methods that you can adapt to improving your CTR.
Include Your Keyword in Ad
Write your pay per click ad with keywords in mind. Use keywords in the ad copy as often as likely, while still keeping it as grammatically correct as possible. Pay per click services will not allow gimmicky phrasing such as “Windows, Windows, Windows!!! Buy your Widgets here.” The pay per click ad must still hold quality content. Try to embrace your keywords in the title and description at least once in each. Do not forget to try to place your keyword in your web address as well.
Keywords within your ad copy will show in bold which will make them more likely to catch the eye of the user. Keywords also improve the importance of the pay per click ad.
Utilize A Call To Action Phrase
Give the user a “next step” or what to suppose when they hit your landing page. Use a verb to describe the action. Some examples are “Buy our widgets” or “Sign up for our free newsletter.”
Letting users know exactly what they can do on your website will increase the efficiency of your pay per click ads and also increase the likelihood of a conversion.
Show your special feature over your competitor
Create your pay per click ad to demonstrate what different or special features your product/service has to offer. Highlight what makes your product show up. Also, make your pay per click ad revealing. If you can include the cost of your product/service, do so. If you are at present offering free shipping, try to incorporate it.
Using your pay per click ad to make your product/service stand out is one of the easiest ways to draw users and this applies to all advertising mediums. These suggestions will make your pay per click ad stand out from the mechanized and poorly-written ads.
Test different versions of ad copy
Create numerous pay per click ads for the same keywords. Google and other pay per click services will mechanically calculate which ad performs better. After a period of testing, you can eradicate the ads that do not perform at the level you want or just keep the best one. This is normally referred to as A/B split testing.
Every industry and niche market is exclusive and split testing your pay per click ads is the only true way to see what ad copy is most effective for you.
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