Innovative Way To Manage Your Negative Keywords
Negative keywords are a great way to filter your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren’t applicable to the services you offer, you can improve the relevance of your ads and make your campaigns more effective.
In addition to filtering out specific terms in the context of a single ad group or campaign, many advertisers sustain a set of core negative keywords across several campaigns. Examples of these terms might be free or trial — search terms that aren’t capable if you’re looking to sell products on your website. Negative keywords like these don’t need granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable method to manage these broadly-applicable sets of terms.
Google has introduced a new way to manage negative keywords across multiple campaigns: negative keyword lists. With these lists, you’ll be able to manage a group of negative keywords in your account’s Control Panel and Library and connect them with multiple campaigns.
For example, say you have a set of negative keywords you constantly add to any campaign running on the Search Network. Formerly, you’d need to copy that set to every new search campaign you created in your account. Now, with shared lists, you can just create a single negative keyword list and connect it with each search campaign. If there’s a new negative keyword you’d like to add to all of those campaigns, just add it to your list and it will mechanically update across each campaign. Similarly, if you create a new campaign, you can add your negative keyword list to eliminate all of the necessary terms with just a few clicks.
No comments yet.