Importance of Keyword Research
Keyword research is simply the selection of best performing keywords which can bring visitors to your website. You may have wasted thousands of dollars on page ranking and conversions if the right keyword phrases are not targeted. Keywords are the back bone of both PPC and SEO. Even if you attain high search engine rankings, you may not get appropriate traffic if the selected keywords are not right.
So, the key steps in any PPC or SEO campaign are as follows
1) Identify your target audience
2) Imagine yourself as a visitor and think what keyword phrases you might be searching and list them.
3) Identify the site focus
4) Now implement your keywords effectively.
4 Important steps of keyword research process
1) Discovering Keywords
2) Analyzing Keywords
3) Selecting Keywords
4) Set up Keywords
In discovering phase, we have to focus on identifying as many keywords as possible that are related to your website and target audience. In analysis phase, add information about existing competition and limitations. In selection phase, we have to choose the most relevant keywords (keep target audience and site focus in mind). In set up phase, make maximum use of your selected keywords on your Adcopy, website content, HTML code and tags.
No comments yet.