More Powerful AdWords Reports In Your Campaign
You can now see how customers interact with your ads before they click through to your website and even know how often do they open a product extension plusbox or get directions to your store directly from the ad. And can check out how long customers stay watching the video and display ads or interact with your ad’s content.
Google has launched a new report in AdWords to help you determine interactions that take place before a click-through for video ads, display ads built with the Display Ad Builder, product extensions and location extensions. If you’re not yet using these ad products, now is a great time to give them a attempt given the expanded reporting now available.
To access the new report, choose the “Free clicks” view within the Dimensions tab of your AdWords account. If you don’t see the Dimensions tab, you can allow it by clicking the arrow button next to your present tabs above your performance table.
Here, you can find stats on actions your customers take without having to click through to your website. To differentiate them from clicks that you pay for, we’ve labeled them “Free clicks” and kept them apart from the paid clicks listed in other tabs.
Campaigns or ad groups with a high number of free clicks may mean that your ads are performing good than they appear to be elsewhere in your account. A high free click rate may specify ads that your customers find useful without needing to visit your website. For example, getting directions to your store (via a location extension ad) may be all your client needs to instigate an in-store purchase. Conversely, video ads that have low play rates may signify a creative change that needs to take place to keep customers engaged.
Knowing how customers interact with your ads will help give insight into how they research and buy online and what content captures their interest and prompts action. Ads are likely to persist to be more and more interactive, so take advantage of this new report to create ads that are more engaging and useful, all with the decisive goal of increasing sales for your business.
2 Comments to More Powerful AdWords Reports In Your Campaign
This could be a great help in sales. Is it easy to use and updated?
pay per click leadsFebruary 25, 2011
There are a number of things that a website should consider when running a successful PPC campaign. What factor that relate to the site’s business is important?
February 24, 2011